Good morning, Chase and Jimmy here!

Most coupon emails are boring.

They shout “20% OFF” in bold text and hope that’s enough.

But the ones that actually convert?

They’re clear. They’re emotional. And they make clicking feel like a no-brainer.

This morning, we’re breaking down 10 brands doing it right—and how you can squeeze more juice out of every discount you send.

Inside this edition:

💬 The ad trick that hijacks your brain (in a good way)
👥 Real humans. Real support. Why Omnisend beats the bots
🧾 Kintsugi’s 3-month freebie to keep you penalty-free
🏕️ REI hits zero waste (and $3.5B while doing it)

Let’s dive in. 👇

💬 The Best Support in Email Marketing—And They've Got the Receipts

When you’re juggling promos, deliverability, flows, and growing a business… the last thing you need is a chatbot sending you in circles.

That’s why Omnisend gives every user—on every plan—24/7 access to real human support. No tiers, no BS. Just fast, expert help when you need it most. (Don’t take our word for it—ask their 5,600+ 5-star Shopify reviewers.)

Here’s what makes Omnisend support different:

✅ Real people. Real fast. Average response time under 3 minutes via live chat.

✅ Available 24/7. No matter your timezone, we’ve got your back.

✅ Support for everything. From onboarding to segmentation, campaigns, SMS, and beyond.

✅ Dedicated CSMs for brands spending $400+/month, with regular check-ins and performance reviews.

✅ Award-winning service. Stevie Award-winning team that knows eCommerce like the back of their hand.

You deserve a partner that shows up for you. Omnisend’s support doesn’t sleep—so you can.

👉 Start for free and see the difference for yourself.

💡 Knowledge Drop:

Ever wonder why your eyes can’t help but follow an arrow?

Turns out, your brain’s hardwired to obey it—even when it leads nowhere.

Sarah Levinger just broke down a wild study on how arrows hijack attention—and how to use that to your advantage in ads 👇

📧 10 Coupon Email Examples That Actually Make People Click (+ Tips)

Everyone loves a good deal, but nobody likes boring emails.

And honestly? A lot of coupon emails just blur together.

If you want your promos to stand out, you need to stop playing it safe. You have to show personality, spark emotion, and make it easy for people to say yes.

Here are 10 brands that nailed it + tips on how to squeeze more juice out of your discounts.

1. Hodina

Subject line: Our Biggest Sale of the Year!

Hodina’s email is basically a masterclass in not overcomplicating things. You open it, you see the offer (20% off), you know exactly what to do. That’s it.

The design feels sleek and premium – which matches the kind of product they’re selling (luxury watches and rings).

What we love:

• The discount is the first thing you see, no scrolling needed

• The “Apply Discount” button is easy and actionable

• Beautiful product photography adds just enough visual interest

• Short and sweet copy that respects your time

2. Legacybox

Subject line: Take 40% off your Legacybox

Legacybox kicks things off with a big 40% off headline, then makes it super easy to understand what happens next.

You know exactly what you’re getting and how to get started. We also like how they frame the discount as a chance to protect your memories.

What we love:

• Huge discount called out immediately (you can’t miss it)

• Emotional hook makes it about more than just saving money

• Visual step-by-step showing how the product works

• Credibility boost with a USA Today quote

3. Art of Play

Subject line: Smiles Davis, your code for 10% off expires tomorrow!

Art of Play’s email feels like a little gift itself. It's playful and colorful, but still clear about what they want you to do: use your 10% coupon before it expires tomorrow.

What we love:

• Personalized touch (“Hey Matthew”) without feeling robotic

• A clear deadline gives you a reason to act now

• Cool product recommendations to tempt you

4. Wuffles

Subject line: Take $5 off your first Wuffes order!

Wuffles doesn’t just toss out a $5 off code and hope you’ll bite.

They explain why their products matter – better joint health, easier mobility for your dog – before asking you to buy. Smart move!

What we love:

• Each product is clearly tied to specific benefits

• Multiple shopping paths (chews, oils, laser therapy) to meet different needs

• Trust builders like “330k+ happy pup parents” and “90-day money back guarantee”

• Subscription upsell done without feeling heavy-handed

5. REN Skincare

Subject line: 20% OFF Radiance

REN’s email feels polished but still really straightforward. You get 20% off their Radiance range – but only for 48 hours. No dramatic language. No scrolling forever to find the code.

What we love:

• Easy-to-skim layout with a simple product grid

• Urgency (“48 hours only”) without shouting about it

• Free gifts and samples over a certain $ amount gives people another reason to buy

• Bonus points for mentioning exclusions clearly upfront

6. Dash Water

Subject line: A wonderfully wonky welcome 👋

Dash proves that personality can sell just as effectively as a discount.

The playful voice and colorful branding show ups before the product even needs to. Remember folks, how you say something can often matter even more than your offer.

What we love:

• Bold, colorful branding that feels unique (and memorable)

• The code and CTA are sprinkled in two places so there’s no hunting around

• Quick-hit benefits around the product photo give you reasons to buy

• Happy customer review + great Trustpilot score boosts confidence

7. Pepper

Subject line: Welcome to the IBTC

Pepper’s welcome email feels more like joining a community than just grabbing a discount. The message is warm, personal, and clear: a 10% offer for stepping into a space built for you.

What we love:

• Soft, inviting language (“you’ll fit right in here”)

• Fun ways to engage: build your kit, take a fit quiz, join perks

• Consistent CTAs that guide the journey

• Clear minimum spend requirement explained early

8. Jetson Health

Subject line: A birthday deal like no other ✨

Jetson Health turns their birthday into a reason for customers to celebrate too.

Instead of making it all about them, they offer $10 off as a gift. This turns the brand milestone into a clever way to drive sales.

What we love:

• The $10 off feels like a gift, not a promo

• Product images show you exactly what you’re getting

• Smart cross-sell offer with bundles if you want to stock up

• The “Get Fit!” CTA is strong and actionable

9. Loftie

Subject line: Still not sure?

Loftie gets that shopping decisions take time. Their abandoned cart email keeps it easy, with an enticing discount, cozy visuals, and friendly reminders like free returns and a solid warranty.

What we love:

• Calm, low-pressure tone that matches the brand’s focus on better sleep

• Clean product visuals that help you imagine Loftie in your own space

• Strong trust builders: free returns, warranty, and expert praise

10. Camp

Subject line: A gift for cheese lovers 🧀

Camp ties their 15% off offer to National Cheese Lover’s Day. This makes it feel timely and relevant instead of just another random sale.

What we love:

• Themed around a fun (and specific) occasion

• “Pick Your Flavor” section that shows off their product range

• Delicious, close-up shot of their cheese right in the center

5 Quick Tips for Better Coupon Emails

Want your coupon emails to actually get clicks (and sales)?

Here’s what the best ones have in common:

✅ Send the right deal to the right people. Generic coupons are easy to ignore. Tailor your offers based on what your customers love, what’s in their cart, or what they’ve bought before.

✅ Make the savings pop. Get to the point fast. Show the discount loud and clear with bold text, clean visuals, and easy-to-read colors. No one should have to hunt for the offer.

✅ Add a little urgency. Time limits work, only if you make them obvious. A ticking clock gets people to act fast instead of thinking “I’ll come back later” (and never do).

✅ Use social proof. A good review or testimonial can nudge someone who’s still on the fence. Show them real people loving your product to build trust and excitement.

✅ Pair coupons with smart recommendations. Don't just hand out a discount. Suggest products your customers actually want based on their browsing or buying habits.

🪄 Since uncertainty is the only guarantee—get 3 months of Kintsugi for free.

Margins are tighter. Expansions are riskier. And tax compliance? One wrong move and you’re facing penalties, not profits.

Kintsugi is offering a deal built for the moment, exclusive for EEM subscribers:

3 free months. No contract.

Just clean, automated compliance—so you can grow without looking over your shoulder.

• Automatic tracking of state-by-state nexus thresholds

• AI-powered tax engine that evolves with your business

• Seamless filings across Shopify, Amazon, and more

• White-glove onboarding in under a week

• 98.3% fewer filing errors + 99.8% reduction in penalties

EEM-exclusive Tariff Deal: Save cash. Cut stress. Stay compliant.

👉 Claim your 3-month free trial today.

🏕️ DTC wins: REI just made history

The outdoor retail giant became the first national retailer to hit the industry definition of zero waste across its U.S. operations—while reinvesting over $282 million back into its employees, members, and planet.

From launching inclusive gear lines and powering stores with solar to mobilizing half a million advocacy messages, REI’s 2024 Impact Report isn’t just a sustainability flex—it’s a blueprint for mission-driven growth.

📈 $3.53B in revenue
♻️ 90% waste diversion
🫶 25M+ members united by purpose

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me—always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

Love this newsletter but want to receive it less frequently? Let us know by clicking here!