The eCom Email Marketer Newsletter

Why your SMS strategy isn't working (+ 8 steps to fix it)

Bums & Roses’ Drop-Driven Retention: How Daily Emails Keep the Hype (and Where It Risks Fatigue)

Engineering the first 45 days for long-term retention

Plus, this week's top eCom stories in quick clips.

Beard Club’s Welcome Offer Email: Loud, Incentive-Heavy, and Built to Convert Fast

The data that actually powers retention (and what to ignore)

BYLT’s Upgrade Narrative: How They Sell Basics as a Lifestyle Shift

Six email habits that drag down performance (and what to do instead)

Plus, this week's top eCom stories in quick clips.

Ghia's comparison email: Smart positioning disguised as education

A 60-minute retention diagnostic to find what’s actually holding growth back

Oak and Luna’s post-purchase flow: Transparency, reassurance, and gentle re-engagement

Test less. Learn more. The A/B tests that actually move email performance

Plus, this week's top eCom stories in quick clips.

Manscaped’s early access Valentine’s email: Simple, direct, and ready to convert