Monday Breakdown: Beekeeper’s Naturals & What Makes a Great Product Email

The Science of a Perfect CTA: Tips to Drive More Clicks & Conversions

Plus, is reverse urgency the new sales tactic?

11 Tips for Automating Your eCommerce Marketing

Automate the right way and watch your eCommerce store run like a well-oiled machine. 🚀

Monday Breakdown: Goldbelly's Valentine's Day Greatest Hits 💌

First up: we're breaking down Goldbelly’s Valentine’s Day email to see what made it a hit, what could use a little tweaking, and how you can apply these lessons to your next campaign. From eye-catching visuals to fun copy, we’re diving into the details.

6 Clever SMS Marketing Strategies to Drive Retention and ROI

A few smart tweaks can make your SMS strategy way more efficient (and profitable)

10 Re-Engagement Email Strategies to Win Back Customers (+ Subject Lines)

Monday Breakdown: Bubble’s Product Launch + Our New Certification Course!

First up: we’re tearing down Bubble’s latest product launch email to see what’s working, what’s not, and how you can apply these takeaways to your own campaigns. And the big news? eCom Email Certified is officially LIVE!

Mastering Data: The Power of First, Zero, and Third-Party Data in Retention Marketing

The Smart Marketers Guide to SMS Marketing

This week, we’re diving into the magic of pairing SMS with email to create unstoppable retention campaigns. From 98% open rates (yep, you read that right) to crafting high-impact texts that convert, we’ve got you covered.

5 Best Practices to Implement Attribution for Email and SMS in eCommerce

Ever wonder if that sales bump came from your latest TikTok, a killer email, or maybe an SMS reminder? That’s where attribution comes in—it’s like a detective for your marketing efforts, showing you what’s driving results and what’s just taking up space.

7 Email Metrics Every eCommerce Retention Marketer Needs to Master

From subject lines that actually get clicks to making sure your emails look fabulous on mobile (because thumbs don’t lie), we’ve got the tips to level up your strategy.

6 Ways to Improve Your eCommerce Emails in 2025

Customers expect more—personalization, relevance, and offers that actually feel tailored. Spray-and-pray blasts? Ghosted. This year, it’s all about smarter segmentation, bold CTAs, and emails that build trust instead of cluttering inboxes.