Bombas's "New Gifts, Fresh for Mother's Day" email: Persona-based gifting done right

The ESP Migration Strategy That Protects Your Deliverability

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How to Build Customer Loyalty Without Discounting Your Brand Into the Ground

Plus, this week's top eCom stories in quick clips.

Malbon Golf's "Hand of the Artist: Birds of Georgia" email: Storytelling that ties a collection to a cultural moment

6 Retention habits that turn one-time buyers into repeat customers

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AI Hit or Flop? 6 Ways AI Actually Wins in Email Marketing

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Kind Patches' Super Green launch: Positioning a new product by attacking the alternative

Native Spring Clean Sale: Tiered discounts and category deep-dives that make routine refresh feel intentional

How to write better AI prompts for email (Without sounding like a robot)

Plus, this week's top eCom stories in quick clips.

Muddy Bites' Easter email: Leaning into nostalgia without overcomplicating it