BrüMate's Opt-In & Upsell Flow - A Masterclass in Capturing & Converting Customers

From casual browsers to impulse buyers—BrüMate’s opt-in flow is a masterclass. Plus, don’t miss Retention Reimagined 2025 happening now!

6 Trends shaping digital marketing for eCom in 2025

(spoiler: you don't need a massive marketing budget to keep up)

Monday Teardown: Art of Tea’s CommuniTea Welcome Email

Art of Tea’s email does a beautiful job blending storytelling, product education, and a warm discount offer—but does it do enough to convert? Let’s dig in.

These 6 email marketing pitfalls could be killing your conversions

These are our hacks to fix them

Kizik’s Post-Purchase Email Flow: The Good, The Bad & The Missed Steps

This week, we're diving into Kizik’s post-purchase email flow. They’ve nailed brand consistency and customer engagement, but there are a few missed opportunities that could take their flow from good to unforgettable.

How Omnichannel eCommerce Drives Customer Loyalty and Maximizes Revenue

Monday Teardown: Olly’s Sleep Supplement Education Email

This week, we’re tearing into Olly’s educational email—with bold copy and clean branding the only thing that will make you fall asleep is their sleep supplement their promoting.

Here's 5 powerful email sequences to boost eCommerce sales

Plus, is reverse urgency the new sales tactic?

This is why ethics matter in retention marketing + best practices

Plus, Temu vs. Amazon: the battle for your wallet and trust

Monday Teardown: What Surreal’s Abandoned Cart Email Gets Right (And What’s Missing)

How to Personalize at Scale Without Losing the Human Touch

Plus, is reverse urgency the new sales tactic?

Here's the winning strategies to turn first time buyers into repeat customers