When Two Competing Flows Create Subscriber Confusion

The biggest retention gap quietly costing brands millions

The brands winning retention in 2026 aren’t guessing. They’re reacting to behavior in real time.

Good Molecules' duo send: A "Better Together" pitch that forgot the bundle

Amplify email and SMS marketing with AI: Unlocking your creative potential

Breaking down how to integrate AI into your retention workflow without losing what makes your emails worth reading.

Mission-driven skincare that leads with story, not just science

Today, we break down EADEM Welcome flow and how story and mission are important

Your SMS strategy is probably missing these 8 plays

Plus, this week's top eCom stories in quick clips.

Cymbiotika's "Your skin needs more than SPF this summer" email: Education-first product marketing for a science-heavy supplement

6 Psychological Principles That Actually Drive Retention (And How to Use Them)

Brightland x Hill House: How a Collab Launch Email Flow Builds Desire Before the Drop

8 Lead nurturing emails that turn browsers into buyers

Plus, this week's top eCom stories in quick clips.

Bombas's "New Gifts, Fresh for Mother's Day" email: Persona-based gifting done right

The ESP Migration Strategy That Protects Your Deliverability