Hey it's Chase and Jimmy here.

Brez just dropped one of the chillest email sequences we’ve seen this summer.. literally.

Their campaign blended seasonal storytelling, smart product positioning, and well-timed offers to build hype around their newest blends. It’s a vibe-forward approach that feels polished without trying too hard.

But it also brings up a key question: how do you stay top-of-inbox without overwhelming your audience?

Today, we’re breaking down what made Brez’s summer flow work, where it could be even stronger, and how you can apply similar strategies to your own product-led campaigns.

Also inside:

✔️ Why 70% of shoppers abandon carts, and how to fix it
✔️ How your checkout is secretly leaking revenue (and what to do about it)
✔️ Canva AI Power-Up: Creative workflow hacks you’ll actually use

Let’s get into it 👇

🛍️ Reduce shopping cart abandonment: Reasons and Tips (2025)

You did the hard part... got a shopper to add to cart.

But if you’re like most brands, only 3 out of 10 will actually check out.

Our latest blog breaks down exactly why cart abandonment happens (it’s not always what you think), and how you can recover those lost sales, without annoying your customers.

We’re diving into:

• The top reasons shoppers ditch their carts

• The most effective timing for abandoned cart emails

• Examples of high-converting recovery messages

• Pro tips to personalize and win back more revenue

  
  

  Read the full article

   

  Start turning missed opportunities into money in the bank.

Brez Summer Email Series: A Breakdown of Chill Vibes, Smart Positioning, and Seasonal Offers

Brez might be known for mellow blends and feel-good functionality, but their email strategy? It’s calculated, clever, and designed to convert.

Across this 7-part summer flow, Brez leaned into vibrant visuals, community-driven storytelling, and timely promos to build excitement around their new blends. Every email served a specific purpose, from introducing products to solving the Monday scaries all while reinforcing their identity as the beverage brand that fits your vibe, not just your fridge.

It’s a playful, polished campaign that strikes a balance between lifestyle and product education. But like any series, there are some clear wins and a few missed chances to push engagement even further.

Below, we’re breaking down what’s working, where there’s room to turn up the volume, and how other brands can learn from Brez’s summer send strategy.

1. Summer is officially HERE ☀️🔥

Focus: Kicking off the season with a light, bright intro to the new blends

Why This Works:
✅ Clean seasonal hook that feels timely and joyful
✅ Strong “when to drink what” use-case breakdown (Pool Party = Elevate. Fire Pit Chats = OG.)
✅ Dual discount codes (SUBSAMPLE5 + SUBVARIETY10) create entry points for both the curious and the committed

What Could Be Improved:
❌ Could have teased what’s coming next to build anticipation for the full flow
❌ Might’ve benefited from a bit more urgency to “try before the sun sets”

2. Monday Blues Hit Different 😮‍💨

Focus: Turning Mondays into a Brez-worthy ritual

Why This Works:
✅ Relatable tone that meets people where they are (aka dragging on a Monday)
✅ Smart use of blend differentiation (DREAM for calm, DRIFT for full-body exhale)
✅ Subtle reminder to use the promo codes without sounding too pushy

What Could Be Improved:
❌ No visual proof. A cozy scene or user photo would’ve driven the vibe home
❌ A tip or two for winding down could’ve added more value (vs. just product)

3. Wake → Work → Unwind → Repeat

Focus: Function-based messaging mapped to daily routines

Why This Works:
✅ “Your natural rhythm, amplified” is on-brand and wellness-aligned
✅ Smart segmentation of blends by time of day makes it incredibly easy to shop
✅ Encourages customers to build a “daily stack” a higher AOV play disguised as a helpful tip

What Could Be Improved:
❌ Could have spotlighted reviews or testimonials for each use case
❌ The visual flow could’ve used animation or a timeline element to create momentum

4. Your long weekend lineup 🇺🇸

Focus: July 4th product push framed as a party prep

Why This Works:
✅ Framing Brez as part of the “party pack” makes it giftable and shareable
✅ Smart bundling strategy encourages bulk buys before the big weekend
✅ Visual storytelling (cans, fireworks, vibrant colors) keeps it fun and on-theme

What Could Be Improved:
❌ Missed opportunity to add a countdown or “arrives in time if you order by X” line
❌ Could’ve highlighted best-sellers to reduce choice paralysis

5. Have you found your favorite yet? 🍒🍋🍉🫐 | Up to $10 store credit inside!

Focus: Mid-flow reminder with fruit-forward, emoji-happy energy

Why This Works:
✅ Great re-engagement strategy. It re-introduces the offer with playful, flirty tone
✅ Promos are front and center but still feel casual, not desperate
✅ Emojis in the subject line make it scroll-stopping and seasonal
What Could Be Improved:
❌ No reviews or UGC to help customers decide what to try
❌ Could’ve tested a flavor quiz or preference builder to create interaction

6. Your reviews = our fuel ❤️‍🔥

Focus: Letting the Brez community do the talking

Why This Works:
✅ Emotional headline: “Your words are our why” builds brand loyalty
✅ Thoughtfully curated testimonials map back to product benefits
✅ Design-forward layout blends aesthetics and social proof beautifully

What Could Be Improved:
❌ Each quote could have linked directly to the featured product
❌ Could’ve tested a “leave a review, get X” CTA to build more content for next time

7. Summer’s about trying new things, right? Sending store credit your way...

Focus: Final nudge to push conversions before the offer ends

Why This Works:
✅ Friendly, conversational tone that feels like a note from a brand bestie
✅ Strong final reminder of both codes, anchored in summer discovery
✅ “New playlists, new habits, new drinks in the fridge” = relatable lifestyle framing

What Could Be Improved:
❌ No mention of time sensitivity or countdown urgency
❌ Could’ve layered in best-seller rankings or most-added-to-cart blends for decision-making ease

So, What’s Working Across the Series?

Lifestyle-First Framing: Whether you’re tired on a Monday or building a backyard party pack, each email connects to a moment that feels real. That’s how Brez becomes part of a routine, not just a product.

Strong Visual Identity: The pastel gradients, dreamy bubbles, and sleek can shots are instantly recognizable and aesthetic AF. The consistency makes each email feel familiar while still offering something new.

Smart Use of Codes: Brez offers low-lift and high-lift purchase incentives at once, making it easier for curious browsers to convert and loyal customers to upgrade.

And What Could Be Refined?

Urgency is a Missed Lever: Outside of the July 4th mention, there’s very little urgency in the series. Flashier subject lines, countdowns, or “low stock” nudges could turn hesitation into action.

Not Enough UGC or IRL Moments: We hear the community, but we don’t see them. Integrating customer photos or TikTok reviews would boost credibility and vibe alignment.

Little Personalization: The tone feels great, but the content isn’t personalized. Dynamic product recs or “last time you bought” callouts could make each send more relevant.

Final Takeaway: Calm Doesn’t Mean Passive — and Brez Proves It

Brez’s summer series is a masterclass in seasonal storytelling done right. It’s bright, chill, and persuasive without being aggressive. The campaign makes smart use of visuals, incentives, and functionality messaging to build interest and guide the customer to try, sip, and share.

With just a few tweaks like urgency, personalization, and community visuals, this strategy could shift from great to unforgettable.

Key Takeaways for Other Brands

✔️ Use real-life moments (like Mondays or holidays) to position your product organically
✔️ Pair visuals with function-based copy to reduce friction in the purchase path
✔️ Offer layered incentives to capture both casual and committed shoppers
✔️ Balance product pushing with authentic community proof
✔️ Don’t be afraid to get a little weird, cheeky, or fun. It builds brand love faster than playing it safe

🛒 Your Checkout Isn't Broken, But It's Bleeding Revenue

Picture this: Every minute, potential customers are hitting "buy now" on your site.

Their card gets declined. Your system shrugs and moves on. They close the tab and forget about you forever.

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With AI-powered retry logic and smart routing across 160+ payment gateways, it turns failed payments into captured revenue.

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Your checkout could be working harder for you. Stop letting revenue walk away.

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🙃 Meme Drop

“How many roles do I have?”
Yes.

🤖 AI Power-Up: Swipe These Canva AI Tricks Before Your Next Campaign

For all you Canva users out there (and there are many of us!) we're dropping some hacks to help you level up your creative workflow with these lesser-known but wildly useful Canva AI tools built to save time and boost results:

1. Magic Write (in Canva Docs or Presentations)

👉 Hack: Use it to generate first-draft copy for ads, emails, or product descriptions directly inside your campaign briefs or slide decks.

Try this prompt:

“Write 3 subject lines and preview text for a summer sale on organic skincare, focused on urgency + self-care.”

2. Magic Design

👉 Hack: Upload a product photo, and Magic Design will create plug-and-play templates (social posts, ads, even email headers) customized to your brand vibe.

Use case: Perfect for turning new product launches into full-funnel visuals without touching Photoshop.

3. Text to Image

👉 Hack: Need an on-brand hero image or ad background but don’t have the assets? Type in your scene (“sunny beach with flat lay of wellness products”) and let Canva create custom visuals in seconds.

Pro tip: Great for creating scroll-stopping lifestyle content that doesn’t scream stock photo.

4. AI Translate

👉 Hack: Running international campaigns? Use AI Translate to instantly adapt your ad or email creatives to multiple languages without hiring a full translation team.

Bonus: Keeps formatting intact, so you’re not redoing layouts for every market.

5. Magic Edit

👉 Hack: Want to remove a random item in a product photo or swap the background of your social ad? Just brush the area and type what you want instead.

Use it for: Retouching UGC, seasonalizing evergreen assets, or creating variation for A/B testing.

📌 Marketer-to-Marketer Tip: Combine Magic Write + Magic Design to build a full mini-campaign in under 15 minutes—copy, creative, and all.

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me. Always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

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