Hey it’s Chase and Jimmy here!

SAYSO recently sent a product discovery email with some interesting design choices. City-themed stamps, styled cocktail photography, and a 25% off promotion to drive their bachelorette party positioning.

The visual execution is solid and the brand voice comes through clearly. But is there enough clarity to drive discovery?

This morning, we're analyzing their approach - what worked well, what could be optimized, and the lessons other brands can apply to their own product discovery campaigns.

Also inside:

✔️ Are your segments are holding you back?
✔️ The can't-miss DTC event of the year (line up revealed)
✔️ Industry Intel: The Engagement Experiment Era
✔️ 7 Latest retention marketing jobs in this week's Hiring Vault

Let’s break it down 👇

Are your segments are holding you back?

Most campaigns don’t flop because the copy is bad or the product is wrong.

They flop because they’re sent to the wrong people - or the right people at the wrong time.

In this free masterclass from Omnisend, you’ll learn how to build behavior-based segments that actually move the needle. The kind that boost revenue, re-engage cold leads, and make your email strategy a whole lot smarter (and faster).

What you’ll learn:

• Which behaviors to track (and what to do with them)

• How to build smarter segments in minutes

• The core segments that drive better engagement + revenue

• Fixing the silent segmentation gaps dragging your performance down

SAYSO’s Product Discovery Email: Steeped in Style, Needs a Push

SAYSO’s email is fun, bold, and ready to crash your bachelorette party.

With city-themed stamps, styled drink shots, and a solid 25% off deal, this one’s clearly designed to turn curious readers into cocktail-bag converts.

But does it actually drive discovery? Let’s dig in.

Header Block

What We Love

✔ Instant theme. The stamp-style illustrations are playful, on-brand, and make you immediately think “party trip” without needing explanation.
✔ Brand voice on point. From the logo to the font to the “YESSS BACH” CTA, the whole thing oozes SAYSO’s cheeky, cocktail-lifestyle energy.
✔ Strong incentive. 25% off $40+ is a solid nudge to grab a few flavors for the whole crew (because no one’s bringing just one pouch to a bachelorette weekend).

What We’d Do Differently

❌ Trim the copy. Two back-to-back paragraphs in the hero is a big ask, especially for mobile readers. Trim it down to 1–2 sentences max.
❌ Move up the CTA. It’s already small – and now it’s buried under two full paragraphs of text. Pull it up top and make it easier to find.
❌ Amplify the offer. You have to read the whole paragraph to find the 25% off. That should be visual: either a badge or a line above the CTA.
❌ Clarify the product. There’s no mention of what SAYSO is. If you don’t already know these are cocktail tea bags, you might assume it’s a drinkware or canned alcohol brand.

🔍 TL;DR: The vibe is great and the discount’s solid, but the copy’s too long, the CTA’s too low, and it’s not clear what the product actually is.

Body Block

What We Love

✔ City + drink pairings = genius. The Miami Paloma. The Nashville Mule. It’s not just product listing. It’s lifestyle-based selling that helps the reader emotionally connect.
✔ Clear CTAs per product. “Get Margs.” “Get Mules.” These are snappy, direct, and product-aligned – way better than generic buttons.
✔ Styled drink photos. Instead of a sachet lying sadly on a counter, we get ready cocktails with garnishes and gorgeous lighting. The images show the experience, not the product.

What We’d Do Differently

❌ Redo the captions. Each photo caption just repeats the location already shown on the stamp. Swap it out for the drink name or flavor instead.
❌ Sprinkle social proof. TThis is a totally new kind of product, so don’t make readers take your word for it. Drop in a quick quote or a 5-star review to build trust (and FOMO).
❌ Highlight the discount. They mention 25% off once… then never again. A sticky banner, mid-scroll reminder, or repeating badge would help seal conversions.

🔍 TL;DR: The drink + city combo is fun, and the photos are beautiful.  But it gets a little repetitive, the offer disappears, and there’s zero proof the product is worth trying.

Footer Block

What We Love

✔ Nice brand tagline.“Steep every moment to its fullest” wraps things up with a wink. It’s short, clever, and ties back to the product without trying too hard.
✔ Support feels personal. A direct reply option is rare these days. It’s refreshing and makes the brand feel more like a friend than a faceless company.

What We’d Do Differently

❌ Add a logo at the bottom. A simple brand mark helps with recall, especially for readers who scroll fast or revisit later. Don’t miss the chance to reinforce who you are.
❌ Give people options, not ultimatums. Instead of just an unsubscribe link, offer a preference center. Let subscribers choose fewer or different emails to keep them around longer.
❌ Use your footer to drive clicks. This is prime space for links like “Shop All,” “About” or “FAQs.” Readers might not be ready to buy, but they may want to explore. Make that easy.

🔍 TL;DR: Clean and friendly, but missing the basics. Add your logo, some helpful links, and give people options besides just unsubscribing.

Final Thoughts: What Email Marketers Can Learn

SAYSO’s email is playful, bold, and thematically tight. It’s a creative way to frame product discovery around seasonal intent, and the visuals do a lot of heavy lifting.

But for new readers, the email assumes too much. It leans on style, but leaves clarity, trust, and conversion strategy in the background.

💡3 Quick Wins to Steal for Your Next Discovery Email

✅ Set the vibe right away. Fun visuals or themed graphics can tell your whole story in seconds. Whether it’s a seasonal or promo email, make it feel like something worth exploring.
✅ Show the “after,” not just the product. Don’t just feature what you’re selling. Show what it becomes. Styled photos, real-life use, or the end result help people picture it in their own world.
✅ Keep your buttons simple and specific. CTAs like “Get the Margs” or “Try the Trio” are way more inviting than a boring old “Shop Now.” Make it easy (and fun) to click.

Little things like these can turn a cute email into one that actually gets clicks.

 The can't-miss DTC event of the year.

We've been dropping small teasers about the Commerce Roundtable headliners. And this morning, we're stoked to give you a first full look at the current speaker line up.

So, without further adieu, a drum roll please...

Meet your Commerce Roundtable San Diego speakers:

Gary Vaynerchuk – CEO of VaynerMedia
Ezra Firestone – BOOM! Beauty, Smart Marketer, Zipify
Savannah Sanchez – Founder of The Social Savannah
Taylor Holiday – CEO of Common Thread Collective
Jimmy Kim – CEO of eCom Email Marketer
Chase Dimond – Chief Email Nerd at EEM
Nick Shackelford – Head of Subscription & Retention, BRĒZ
Robyn Nissim – Founder of Social Proof Agency
Ronak Shah – CEO of Obvi
Alex Cooper – Co-Founder of Human Squared
Jordan Menard – Co-Founder of Instant Hydration
Bryan Cano – Head of Marketing, True Classic
Curtis Matsko – CEO of Portland Leather Goods
John Roman – CEO of BattlBox

& still more to come.

🎟️ Tickets are moving fast. Use code EARLYBIRD to save $100!

👀 Industry Intel: The Engagement Experiment Era

Platforms are testing everything from auto-scrolling feeds to individual carousel likes, while quietly rolling out tools that make content management easier. From Instagram's feed experiments to LinkedIn's algorithm shake-up, here's what's being tested and why it matters for your marketing strategy.

Instagram Tests Auto-Scroll Feed + Individual Carousel Likes + DM Features

Instagram is experimenting with auto-scrolling functionality for the main feed, similar to TikTok's continuous play experience. Separately, they're testing the ability for users to like individual frames within carousel posts rather than just the post overall. The platform has also expanded access to DM scheduling and message translation features for more users.

💡 Why it matters: Auto-scroll could fundamentally change how users consume content - if it sticks, the first frame of your posts becomes even more critical for stopping the scroll. Individual carousel likes give you granular data on which product shots or angles resonate most, turning every carousel into a mini A/B test. DM scheduling and translation remove friction from customer service and international outreach.

LinkedIn Updates Algorithm to Surface Older Posts and Discusses AI Tools

LinkedIn announced algorithm changes that will stop resurfacing older posts, prioritizing fresh, recent content instead. The platform also shared updated guidance on AI tool usage and hashtag strategies, emphasizing authentic engagement over gaming the system.

💡 Why it matters: This kills the evergreen content strategy on LinkedIn - your posts now have shorter lifespans and fewer discovery opportunities. But it puts the value back on timely, relevant content and keeps feeds fresh. For B2B eCommerce brands, this means pivoting to more frequent posting around current trends, product launches, and real-time industry insights rather than banking on older content to keep working for you.

TikTok Adds Native Post Scheduling to In-App Composer

TikTok has rolled out native scheduling functionality within their in-app content composer, allowing creators to schedule posts directly without third-party tools. The feature integrates seamlessly with TikTok's existing editing and publishing workflow.

💡 Why it matters: This removes a major workflow friction point for consistent posting. For eCommerce brands managing multiple products or seasonal campaigns, native scheduling means you can batch create content during product shoots and maintain consistent posting without daily management. It also keeps you fully within TikTok's ecosystem, which could signal better algorithmic treatment than third-party schedulers.

👨‍💻 The Hiring Vault

• Lifecycle Marketing Manager, New York, NY: Fanatics

• Email Marketing Manager, Seattle, WA: Tommy Bahama

• Mgr,Retention Marketing, Austin, TX: Callaway Golf

• Digital Loyalty Specialist, Charleston, SC: Pure Fishing

• Senior Manager, Lifecycle Marketing, Brooklyn, NY: Prose

• CRM & Lifecycle Marketing Coordinator, San Francisco, CA: Levi Strauss & Co.

• Email Marketing Manager, Performance Marketing, Seattle, WA: Aritzia

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

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