Hey it’s Chase and Jimmy here!

Browse abandonment emails are where most brands play it safe – generic "you left something behind" messages that feel like they were written by a robot.

But Hormbles Chormbles decided to lean into their weird brand name and neon yellow chaos, creating something that actually stands out in the inbox.

We dissected their browse abandonment strategy to see if all that personality translates into conversions. So let’ what they're doing right, where they're leaving money on the table, and exactly how you can apply their boldest tactics to your own abandonment flows.

Also inside:

✔️ Your Marketing Team Just Got 4 New Superpowers (No Hiring Required)
✔️ Learn From The CEOs and CMOs Running Today's Hottest DTC Brands
✔️ Industry Intel: The Discovery Shuffle
✔️ 11 New retention marketing jobs in this week's Hiring Vault

Let’s break it down 👇

⚡ Your Marketing Team Just Got 4 New Superpowers (No Hiring Required)

This July, Omnisend rolled out upgrades that work like seasoned marketing pros... minus the salary demands. From an AI assistant that actually knows what it's talking about to a bouncer that keeps spam bots out of your forms, these aren't just feature updates. They're your new marketing MVPs.

What's Actually New (And How It Changes Your Game):

• Stop bot signups cold: Google reCAPTCHA runs invisibly on forms, blocking fake leads while real customers breeze through uninterrupted.

• Design emails faster: Refreshed Email Builder sidebar gives you more workspace and groups content blocks by how you actually use them.

• Master AI marketing: New Full Omnisend AI Guide walks you through writing better content and building smarter segments.

• Launch cashback rewards in 2 clicks: Cash Loyalty integration automatically places incentives on product pages, checkout, and emails.

Check out all the latest coming to Omnisend!

Hormbles Chormbles’ Browse Abandonment Email: A Boxful of Second Chances

Neon yellow, cheeky copy, and a brand name that’s basically a tongue-twister – this email jumps out of the inbox on pure vibe alone.

But once the sugar rush settles, does it give shoppers a clear path back to purchase? Let’s unwrap the good, the bad, and the missing nougat.

Header Block

What We Love

✔ Headline nails the problem. “A candy bar worth committing to” speaks straight to the browse abandoner who can’t decide.
✔ Transparency. “We noticed you browsing” owns the stalker vibe instead of hiding it. That honesty is a great way to build trust (and aligns with the brand voice).
✔ Sampler pack pitch. Can’t pick a flavor? Grab them all. Perfect answer to the “I dunno which one” hesitation every new shopper has.

What We’d Do Differently

❌ Move up the button. You scroll a mile before you see the first CTA (especially on mobile). Pop a button above the fold so the first tap can happen in under two seconds.
❌ Pick a more appetizing hero. We get a shot of the sampler box, but we don’t see what’s inside. Show us the flavors, textures, or a peek at the actual candy – not just cardboard.
❌ Fix the CTA copy. If you’re pitching the sampler, the CTA shouldn’t invite more wandering and indecision. Something like “Get the Sampler” would be more specific and drive action.

🔍 TL;DR: Great headline, solid honesty, and a smart offer. But reworking the CTA and hero image could make this top section even more clickable.

Body Block

What We Love

✔ Nutritional info in your face. 10 g protein, 0 g sugar, 100 calories. Hormbles Chormbles knows that’s what its audience cares about… and wastes no time showing it.
✔ Secondary CTA catches late scrollers. A backup button is never a bad thing. It gives distracted readers another chance to go back to the site and buy.
✔ Candy shots tease variety. We finally see what’s inside! The four bars hint at flavor and texture, and set expectations by giving readers a peek at the good stuff.

What We’d Do Differently

❌ Talk more about the bars. The stats are great, but what are the actual flavors? Names, descriptions, or even a price tag on the sampler box would give shoppers the info they need.
❌ Back it up with proof. “Healthy candy” can raise eyebrows. A five-star rating and a glowing review would help shoppers believe it actually tastes as good as it sounds.
❌ Give them a reason to hurry. A sampler pack is great, but these people have already ditched you once. Make an offer they can’t refuse this time, like free shipping or a limited-time discount!

🔍 TL;DR: Opens strong with the nutrition facts and flavor tease, but then stalls. Add some copy, proof they taste amazing, and a reason to act now to really sell those bars.

Footer Block

What We Love

✔ Minimal and on-brand. The layout stays neat, with clear hierarchy and bold colors that match the rest of the email.
✔ Cheeky ticker that makes you smile. A final dash of humor leaves the brand lingering in the reader’s memory long after they close the email.
✔ All the socials. Easy path for future stalking… the good kind.

What We’d Do Differently

❌ Add a preference center. Not everyone wants to bail completely; give them a “fewer emails” option and keep them on the list.
❌ Helpful links. Tiny text links to FAQs, Returns, or Shop All keep curious readers clicking and browsing even if they’re not ready to purchase.

🔍 TL;DR: Clean and cheeky to the end. Adding a few helpful links and email preference can keep curious readers in the loop.

Final Thoughts: What Email Marketers Can Learn

Hormbles Chormbles has brand personality on lock – bright, weird, and unforgettable. But personality without persuasion leaves money on the table.

Tighten up the CTAs, showcase gooey product imagery, surface price + proof, and add urgency to turn eye candy into revenue.

3 Quick Wins to Steal for Your Next Browse Abandonment Email

✅ Call out the hesitation. Don’t be afraid to say what they’re thinking. A friendly or playful nudge makes your email feel more personal, like a brand that gets them.

✅ Put the good stuff up top. Whether it’s nutrition facts, price, or a perk like free shipping, lead with what matters. It saves your reader the scroll and helps them decide faster.

✅ Show, don’t just tell. Real product shots – not just the box – go a long way. Let people see what they’re missing, so they can picture it in their cart (and their snack drawer).

Turns out, a good email can fix commitment issues. Sometimes all they need is a reason to bite!

🎓 Learn From The CEOs and CMOs Running Today's Hottest DTC Brands

Get unfiltered access to the leadership teams scaling 8-figure brands right now.

While most conferences give you motivational speakers and agency pitches, Commerce Roundtable San Diego puts you in the room with the actual decision-makers running some of the fastest-growing DTC brands in the market. These aren't just success stories. They're active operators who are navigating the exact challenges you're facing today, from scaling paid media to building retention engines that actually work.

Who's joining the speaker lineup:

• Gary Vaynerchuk – CEO of VaynerMedia, serial entrepreneur and marketing icon who's built empire after empire

• Curtis Matsko – CEO of Portland Leather Goods, leading one of the most beloved heritage brands in DTC

• Jordan Menard – Co-Founder of Instant Hydration, building the next generation of wellness brands

• MacCoy Merkely – CMO of Portland Leather Goods, driving growth for a category-defining leather goods brand

• Bryan Cano – Head of Marketing at True Classic, scaling one of the hottest menswear brands in the game

September 22-23, 2025 | San Diego

Learn directly from the operators shaping the future of DTC at commerceroundtable.com.

👀 Industry Intel: The Discovery Shuffle

Platforms are reshuffling how content gets found, from YouTube killing its trending page to Instagram pushing harder into Google search results. Meanwhile, AI agents are getting their own marketplace and TikTok just launched its own font. Here's what's shifting in the discovery game and why it matters for your brand.

AWS Launches AI Agent Marketplace with Anthropic Partnership

AWS is rolling out a marketplace for AI agents, partnering with Anthropic (Claude's creator) to offer businesses pre-built AI assistants for various tasks. The marketplace will let companies deploy specialized AI agents without building from scratch, covering everything from customer service to data analysis.

💡 Why it matters: This could democratize AI-powered customer service and sales assistance for eCommerce brands. Instead of hiring developers to build custom chatbots, you'll be able to deploy proven AI agents that handle common shopping queries, product recommendations, and order support - potentially leveling the playing field between small brands and enterprise retailers.

YouTube Axes Trending Page and "Trending Now" Lists

YouTube is eliminating its Trending page and "Trending Now" features, citing that most users discover content through personalized recommendations rather than trending lists. The platform is doubling down on algorithm-driven discovery over manual curation.

💡 Why it matters: This confirms what savvy eCom brands already know - chasing viral moments matters less than consistent, targeted content. YouTube's shift means your product videos and tutorials need to focus on search optimization and audience retention rather than trending topics. It's about serving your specific audience, not going viral.

Instagram Expands Google Search Indexing + Trial Reels Access

Instagram is expanding Google search indexing for public posts to more regions, making Instagram content discoverable through traditional search engines. Separately, they're giving more creators access to "Trial Reels" - a feature that lets you test content performance before fully publishing to your main feed.

💡 Why it matters: Your Instagram content now has double the discovery potential - both within Instagram and through Google search. This makes SEO-optimized captions and hashtags more valuable than ever. Trial Reels are perfect for testing product launches or campaign content without risking your main feed engagement if something flops.

TikTok Launches Custom "TikTok Sans" Font

TikTok introduced its own proprietary font called "TikTok Sans," designed specifically for the platform's interface and available for creators to use in their content. The font aims to create more brand consistency across the platform while giving creators another design tool.

💡 Why it matters: Brand consistency tools like custom fonts help content feel more native to the platform, which typically means better algorithm performance. For brands, using TikTok's own font in graphics and overlays could signal to the algorithm that your content belongs on the platform, potentially boosting reach.

Meta Releases Comprehensive Reels Ads Guide

Meta published an extensive guide for Reels advertising across Instagram and Facebook, covering best practices for video marketing, creative formats, and performance optimization. The guide emphasizes short-form video as the primary growth driver for brands on both platforms.

💡 Why it matters: Meta is essentially giving you their playbook for success. This isn't just tips - it's their algorithm preferences laid bare. For brands, this guide is your roadmap to better ad performance and lower costs. Following Meta's own recommendations means you're working with the algorithm, not against it.

👨‍💻 The Hiring Vault

• Email & SMS Manager, Costa Mesa, CA: Z SUPPLY

• Manager, Email Marketing, Santa Monica, CA: goop

• Jared Email & SMS Specialist - Contract Role, Greater Cleveland: Signet Jewelers

• Director, Email & Mobile Communications, Atlanta, GA: Carters Inc.

• CRM & Email Marketing Specialist, Austin, TX: YETI

• Analyst, eMail Marketing - Pottery Barn, San Francisco, CA: Pottery Barn

• Retention Specialist, Carlsbad, CA: Vuori

• Digital Designer, Email Creative - Pottery Barn Kids, San Francisco, CA: Pottery Barn Kids

• Email & SMS Marketing Specialist, Norwalk, CT: Direct Wines, Inc.

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

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