Hey, it's Chase and Jimmy here.

We need to talk about the dumbest debate in marketing: social vs. email.

Here's the truth – your customers don't live in just one place. They're scrolling Instagram during their morning coffee, checking emails at lunch, and watching TikToks before bed.

So why are we treating these channels like they're enemies?

The brands crushing it right now aren't picking sides. They're weaving social and email together so seamlessly that each post feeds the inbox, and every email drives social engagement.

This morning, we're breaking down 8 ways to turn your social feeds and email list into a revenue-generating machine. Because when you stop making them compete and start making them collaborate, magic happens.

Ready to end the channel wars?

Also inside:

✔️ Your Email Subject Lines Are Killing Your Sales (And Omnisend Has 150+ Proven Fixes)
✔️ The $450K cart recovery secret nobody talks about
✔️ Little Sesame lands funding, Ferrero buys Kellogg, Levi’s gets a Beyoncé boost, and David goes fishing?

👉 Let’s dive in.

Your Email Subject Lines Are Killing Your Sales (And Omnisend Has 150+ Proven Fixes)

If your email open rates are tanking, it's probably not your content, it's your subject lines. Most marketers are still using the same boring, generic lines that get buried in crowded inboxes. But what if you could steal the exact subject lines that top brands use to hit 92-100% open rates?

Omnisend just dropped a massive study with 150+ proven email subject lines, complete with their actual open rates and conversion data. We're talking real numbers from real campaigns that have already made millions in sales.

Here's what you'll get:

• Subject lines with 100% open rates (yes, you read that right)

• Abandoned cart recovery lines that actually bring customers back

• FOMO tactics that create urgency without being sleazy

• Seasonal campaign winners for holidays and special events

• Best practices to avoid spam filters and maximize deliverability

Stop guessing what will work in your subscribers' inboxes. Get the proven subject line playbook that's already generating millions in revenue for smart marketers.

Better Together: 8 Easy Ways to Integrate Your Social and Email Marketing

Your customers bounce between inboxes and feeds all day. So instead of arguing which channel is “better,” knit them together.

Social drives discovery and buzz. Email seals the deal and keeps customers coming back.

Here are 8 smart ways to blend your social + email marketing for max impact.

1. Keep sign-up lanes open 24/7

People who watch your Stories or like your posts have already told you they’re interested. Catch that warm intent before it cools by making your newsletter opt-in impossible to miss.

Try this:

• Pin it. Keep a newsletter invite pinned to the top of every feed; swap the creative each quarter so it stays fresh.

• Short-link it. Drop a vanity URL like brand.com/join in every bio. One tap, two fields, done.

• Native forms. Run Instagram or TikTok lead-gen ads that collect name + email right inside the app.

2. Turn the inbox into a VIP lounge

Promise subscribers something they won’t find on your public feed, such as:

• Bigger discounts

• Early access to limited drops

• Exclusive content

When people realize the only way to get that insider perk is by joining your list, they hit “subscribe” fast because they don’t want to miss out.

Pro tip: Tap into curiosity with a mystery reveal on social. Something like: “Tomorrow’s newsletter holds a surprise for you!”

3. Tease tomorrow, recap yesterday

Sneak peeks spark curiosity, and recaps create social proof while recycling assets you’ve already built. For example:

• Mid-week: Post a blurred newsletter shot captioned “Guess what hits inboxes Friday?”

• Send day: Share the best part or tip as a Reel with “Missed it? Subscribe.” 

A content loop like this keeps both channels buzzing without too much effort on your end!

4. Pull live social proof into the inbox

Shoppers trust other shoppers. Embedding fresh engagement beside your CTA blends social proof with email’s direct nudge to click “buy.”

For example, you could:

• Embed a mini Instagram grid so shoppers browse posts without leaving the email.

• Add an auto-updating “like” counter (e.g. 12,417 ❤️) under your hero image.

Pro tip: Many popular ESPs (e.g. Klaviyo, Mailchimp, Campaign Monitor) offer no-code social widgets. Drop one in and show live feeds instantly – no dev required!

5. Guide subscribers to the platform that needs love

Emails can steer traffic wherever you need an extra boost, but only if subscribers understand the payoff. Lead with the value, not the request.

Try this:

• Swap social icons in your emails for one bold ask: “Want behind-the-scenes scoop? Follow our TikTok.”

• Run a giveaway that requires an Instagram comment; announce winners by email so clicks boomerang.

• Rotate the spotlight (TikTok this month, LinkedIn next) so every platform gets its moment.

6. Spark (and recycle) user-generated content

Invite fans to co-create social content, and you’ll bank a steady stream of authentic visuals that reinforce trust on every channel – including email!

Here’s an idea:

• Ask buyers to share unboxing shots with a branded hashtag.

• Feature the best photo in next week’s email hero image.

• Tag and thank the creator (maybe toss in a small gift).

7. Offer social as a soft off-ramp for sleepy subs

Some subscribers love you – just not in their inbox. Handing them a graceful exit to social keeps the relationship alive and your deliverability clean.

Try this:

• After 90 days of silence, send “Inbox overload? Catch us on Instagram instead.”

• Make the follow one click – no extra forms.

• Clone the segment into a look-alike ad set to find fresh prospects.

8. Tell one story across every touchpoint

Instead of blasting the same asset everywhere, let each channel reveal a new chapter.

Attention compounds, and by the finale your audience feels part of something bigger than a single post. Here’s a flow you can try:

• Launch with a teaser Reel + branded hashtag to spark buzz.

• Drop a deep-dive email next morning: origin story, specs, preorder link.

• Send a recap a week later embedding customers’ reaction posts to close the loop and seed hype for the next drop.

The TL;DR

Social and email aren’t rivals, so don’t make them compete.

✅ Blend the channels. Let social capture attention and email close the deal. Each touchpoint automatically powers the other.

✅ Make subscribers feel special. Exclusive perks (bigger discounts, early drops, hidden reveals) turn casual scrollers into eager VIPs driven by FOMO.

✅ Keep the flywheel moving with proof. Live social feeds, auto-updating like counters, and recycled UGC build trust and push people from post to inbox (and back again).

When you let them share data, creative, and momentum, both channels punch above their weight. Your list will grow, your feeds will pop, and your revenue will thank you!

🗞️ Quick Clips:

• Little Sesame's Big Seed Money: The plant-based hummus brand just landed a $8.5M Series A funding and is on track for aggressive rollout; aiming for over 2,000 new stores, including Whole Foods, Target, and Costco.

• Ferrero's Killer Deal: The Italian Nutella-maker plans to buy WK Kellogg (home to Frosted Flakes, Froot Loops, Rice Krispies, Special K, and more) for $3.1 billion (at $23 per share), a 31% premium.

• Levi’s rides the Beyoncé bump: Despite headwinds from tariffs, Levi’s upped its full-year outlook thanks to strong women's apparel sales and a link-up moment featuring Beyoncé, Shaboozey, and a custom Nike–Levi’s jacket .

• David's Gone Fishing: David, popular for their delicious high-protein bars, has launched a wild-caught cod line, expanding its portfolio of high-protein snacking.

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me. Always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

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