Good morning, Chase and Jimmy here.

The best teaser emails have a secret: they don't actually tell you much.

A blurred product image. A cryptic subject line. A "coming soon" that makes you lean in instead of scroll past.

When curiosity does the heavy lifting, you don't need to oversell or over-explain. You just need to give people enough to wonder what's next.

This morning, we're analyzing 7 sneak peek emails that mastered the art of strategic restraint. From Aura Bora's playful mystery to Harry's confident simplicity, each one shows how the right amount of "less" can create more anticipation than any hard sell.

Also inside:

✔️ How one children's wear brand grew BFCM sales 77%
✔️ A 5-rule copywriting framework that converts
✔️ You’re filling the funnel. But the bottom’s leaking. We have the fix.
✔️ DTC Wins: The (sold out) colorful collab of the summer

Let’s get into it 👇

👑 From Royal Roots to Revenue Results

Rachel Riley isn’t just any children's wear brand, it’s dressed royal babies and held court in the fashion world for years.

But behind the scenes, their marketing stack wasn’t fit for royalty.

→ Constant Contact was too basic.
→ Klaviyo? Too pricey.

When it came time to modernize, they made the switch to Omnisend.

The result? A 77% YoY lift in BFCM revenue driven by automation, SMS, and push notifications that helped them sell smarter and scale faster.

What changed with Omnisend:

✅ 77.3% increase in BFCM revenue YoY
✅ 48.1% of BFCM sales came from Omnisend
✅ Nearly half of that from automated flows
✅ SMS + push helped boost performance across the US and UK

Read The Full Story

 💡 Knowledge Drop:

Chase Dimond has cracked the code on email copywriting that actually converts. He shares his 5-rule framework that reveals the exact principles that turn browsers into buyers.

👀 7 Sneak Peek Emails That Build Buzz (And What You Can Learn From Them)

The best teaser emails don’t say much.

Why? Because they don’t need to.

When design, timing, and copy work together, curiosity does the rest.

Here are 7 brands that nailed it with their product teasers.

1. Aura Bora

Subject line: NEXT FLAVOR SNEAK PEEK 🍂🍁

This teaser email is exactly what you expect from a brand that sells sparkling water with weird-but-wonderful flavors. It’s colorful, a little odd, and very much Aura Bora.

What we love:

• Blurred product creates just the right amount of mystery.

• Confident copy. We love a brand that’s sure of itself!

• Design that feels handmade and playful (like their cans).

2. Bose

Subject line: A sneak peek at our (Rose) Gold future

Bose knows its audience. Their limited-edition rose gold headphones are for people who want something premium and stylish. And the email delivers that tone without overexplaining.

What we love:

• “The future is rose gold” is short but full of attitude.

• That massive product shot makes the headphones the hero.

• Well-placed preorder CTAs: top and bottom.

• Lifestyle image gives subtle fashion context without stealing the spotlight.

3. Everlane

Subject line: Coming. Soon.

Everlane keeps their sneak peek chill. There’s no hype, no flashy buttons, just easy copy and beautiful product shots. For brands built on minimalism and trust, sometimes less really is more. 

What we love:

• “Good things are coming” is intriguing in a calm, positive way.

• Neutral, minimal layout matches Everlane’s aesthetic.

• The waitlist CTA feels personal and exclusive.

• Visual cues make the email scrollable and clickable.

4. Organics Ocean

Subject line: “A Remedy for Every Illness Except Death”

In the health or wellness space, credibility is everything. This email teases a new product, but instead of jumping into the details, it earns trust before it asks for anything.

What we love:

• Historical context makes you feel like this product is legit.

• The blurred bottle keeps things mysterious, but not confusing.

• Certification icons (vegan, third-party tested) help build trust.

5. Havenly

Subject line: Something new is coming to Havenly...

With big googly eyes, cheeky copy, and not much else, Havenly proves that sneak peeks don’t have to be serious. If your brand voice is light or playful, a fun visual cue can do the job.

What we love:

• Minimal but beautiful design (they know their audience!)

• The email reads like a friendly conversation.

• Subtle app prompt floats alongside without distracting from the tease.

6. Harry’s

Subject line: It's coming

Harry’s gets right to it. You’ve got two days to wait, and something better is coming. That’s it. No overthinking, no clutter. Just crisp design and a good reason to check back.

What we love:

• “Your shave is about to get better” is a confident hook.

• The two-day heads-up builds anticipation without dragging it out.

• Clean, intentional design (with a peek at the product).

7. Flax Home

Subject line: Sneak a Peek of Spring at the Showroom 🌼

Flax Home tempts customers to visit their showroom for a look at upcoming spring releases. It’s warm, cozy, and feels like a personal invitation more than a promo.

What we love:

• Large hero image shows what to expect and adds a lived-in feel.

• Details like store hours and directions are front and center.

• The copy sounds like it was written by someone you know (in a good way).

💡 Tips to Make Your Sneak Peek Emails Hit Harder

✅ Tease with purpose. A good sneak peek holds something back, but not everything. Blurred product, a clever line, or a close-up – the goal is to spark curiosity, not cause confusion.

✅ Keep the action light. You’re not asking people to buy just yet. Use low-commitment CTAs like “Get notified,” “Join the waitlist,” or “Stay tuned.” They keep things going without pressure.

✅ Make trust part of the tease. Especially in wellness, beauty, or new-to-market products, drop in a few trust signals early. Think reviews, icons, certifications, or a familiar tone that builds confidence before the sale.

✅ Tie it to something bigger. Sneak peeks land best when there’s a reason: a seasonal drop, a collab, a new line. Anchoring your teaser to a theme or moment gives it extra weight.

✅ Don’t send too early. If your launch is weeks away, hold off. The sweet spot? About 2–5 days before you go live. That’s enough time to build buzz without losing momentum.

You’re filling the funnel. But the bottom’s leaking.

You’ve got everything dialed in up top - traffic, offers, and creative that clicks.

But at the bottom? Revenue’s slipping away.

Why?

Because your current checkout and payments stack isn’t fighting for the sale.

Customers hit “buy now” and get declined.

No retries. No rerouting. No follow-up.

Just a lost customer (and a sale that could’ve been saved).

Sticky.io fixes what other platforms ignore.

✅ Smart retries and intelligent payment logic recover lost revenue
✅ 2x conversions with faster, mobile-optimized checkout flows
✅ Flexible billing, churn tracking, and affiliate insights built into one system

Don’t keep optimizing the top of your funnel if the bottom’s still broken.

→ See how Sticky.io turns infrastructure into growth

🔥 DTC Wins

Crocs and Touchland just dropped the collaboration nobody saw coming... a Limited Edition Hand Sanitizer Case that sold out instantly on Touchland's website. And yes, it comes with those iconic Crocs charms, because, well, why not?

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me—always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

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