Good morning, Chase and Jimmy here!

Still staring at that Father’s Day email draft?

Let these 9 brands do the heavy lifting.

We pulled some of the best Father’s Day campaigns we’ve seen—and broke down exactly why they work.

From emotional gift angles to CTA-first layouts, each one has something worth stealing.

So before you hit send… let's unpack 9 Father's Day emails for some last minute wins.

Also inside:

🛒 Cart abandonment isn't a dead end—it's a roadmap
💡 Why 90 day unengaged is not the tell-all benchmark
🔥 Beiber's billion dollar beauty deal

Let’s send it.👇

🛒 Cart abandonment isn’t a dead end—it’s a roadmap.

When 70% of shoppers bail before buying, it’s easy to treat it as a loss.

But every abandoned cart is a clue. And this guide from Omnisend shows you how to decode them.

Inside, you’ll get:

✔️ The most common reasons customers abandon (and what to do about them)

✔️ A breakdown of recovery tactics across email, SMS, and push

✔️ Real data on timing, messaging, and conversion benchmarks

Short on time? Steal these quick-win fixes:

→ Remove friction: Add guest checkout and cut down form fields

→ Show costs early: Hidden fees are the #1 reason people bounce

→ Recover fast: Send your first reminder within 1–3 hours, not days

If you’re still sending one email and calling it a winback strategy, take this as your sign to upgrade.

💡 Knowledge Drop:

Most brands treat a 90-day gap as churn. But depending on what you sell, that might just be... normal.

Jimmy breaks down why time-based winbacks lead to bad data—and what to do instead.

💪 9 Awesome Father’s Day Email Examples to Learn From

Father’s Day is nearly here.

If your email is still stuck in the drafts folder, here’s the inspiration you need.

These 9 brands nailed their campaigns, and we’ve broken down what makes each one tick!

1. Dollar Shave Club

DSC sticks to their fun and casual brand voice while driving clicks in this no-nonsense, action-driven Father’s Day email.

Subject line: You know it’s almost Father’s Day, right?

What we love:

• Headline speaks to a real buyer problem, quickly followed by a solution.

• CTA appears early (above the fold), stands out, and taps into urgency.

• Mobile-friendly design that’s easy to skim through.

• An eGift card for last-minute shoppers is genius! It makes decision-making so much easier than pushing a bunch of products.

2. Peloton

Peloton nails the premium gift positioning with this sleek email. It sells more than just a workout bike. It sells the feeling of giving something meaningful.

Subject line: Last Chance To Gift Dad the Peloton Bike

What we love:

• “Perfect Gift” framing taps into the emotional side of buying, not just product features.

• Urgency baked strategically into the copy (and context) without being dramatic.

• Promo code and CTA in red stand out against the black background – hard to miss!

💡 Pro tip: When selling big or expensive products, focus on the emotional reward for the buyer (e.g. lifestyle transformation) over specs.

3. Hush Puppies

This email is simple, stylish, and shoppable – exactly what you want in a seasonal sale campaign. The light humor adds warmth without getting in the way.

Subject line: The perfect shoes for dad...

What we love:

• “For the human dads” is a cute little hook that instantly makes you smile.

• That 30% off message is front and center – no one’s hunting for the deal.

• Clean product grid (with images, names, pricing) makes it easy to shop.

4. Cometeer

Cometeer’s minimalist layout and confident tone make gift buying feel easy. This email is calm, clear, and focused, just like their product.

Subject line: A Father's Day Winner

What we love:

• The email divided into sections feels digestible without slowing things down.

• Visuals show the coffee being used in different ways, not just in a box.

• Bonus points for the friendly note about replying directly. It’s great for building trust!

5. Kohler

Kohler makes luxury bathroom products feel like thoughtful, personality-based gifts. It’s a surprising angle, but it works – because they lean into relevance and variety.

Subject line: Father's Day Gift Guide

What we love:

• Categorizing by “dad type” turns product recs into a curated experience.

• The product copy focuses on benefits (e.g. easy installation), not specs, which makes everything look easy to gift.

• Design is clean and product-forward, which helps the visuals sell on their own.

💡 Pro tip: Turn product variety into a benefit. Group your offers by gift recipient type to make browsing feel personalized, not overwhelming.

6. Buoy

This email is built for buyers who need to understand a new product (and trust it) within seconds. Buoy hits that bar with a sharp hook and high-trust design.

Subject line: Make your dad's drinks even better

What we love:

• Right off the bat, you know this product is healthy and super versatile.

• Quick-hit benefits and ingredients build the case for the hydration drops.

• That money-back guarantee is small but mighty, especially for new customers.

7. Great Jones

Great Jones turns cookware into cool, gift-worthy moments with this curated product guide.

Subject line: Your Father’s Day Gift Guide

What we love:

• The inclusivity (“for the dads in our lives”) is thoughtful and appeals to a wider audience.

• The design is colorful, confident, and full of personality (including the product photos!)

• Badges like “Pre-seasoned” and “Customizable” make features pop without any clutter.

💡 Pro tip: When you're selling the vibe, use editorial design and narrative product framing to encourage exploration, not speed-scrolling.

8. Bloomscape

This is a warm, friendly email that makes plant-gifting feel easy and meaningful (and perfect for dads!)

Subject line: Plant Picks for Your Pop 🪴

What we love:

• “A gift that keeps on growing” is emotional and clever. It sells longevity, not just looks.

• Warm (and green) lifestyle image that tugs at your heartstrings.

• “Gifts for Dad (or yourself)” is smart and caters to a bigger audience.

9. Rudy’s Barbershop

This one hits the sweet spot between nostalgia and value. It feels personal, but it’s also built to drive bundle sales.

Subject line: No matter what you call them…

What we love:

• That hero image (dad and son at the barbershop) + copy about a good deal is emotional and relatable. Definitely feels like something a real dad would say!

• Offering a choice between a grooming kit and a bulk cut pack gives buyers flexibility without making them think too hard.

• The email doesn’t directly sell the product or service. It sells the concept of saving money and ties that to Father’s Day. Clever!

💡 Pro tip: Use layout to influence decision-making. Side-by-side formatting (like Rudy’s does above) helps buyers compare their options easily.

Final Thoughts

Before you design your next gifting campaign, ask yourself: What did all these great emails have in common? Answer: They made the shopper’s life easier.

Here’s how you can too:

✅ Solve a problem fast (like forgetting to buy a gift)
✅ Focus more on what the gift means than what it is
✅ Let product visuals and layout guide the scroll
✅ Offer fewer, better choices, not endless options

🎙️ Send It! Sneak Peek: The Truth About Personalization (It’s Not What You Think)

Every platform tells you to “personalize your emails.”

But what does that actually mean? And more importantly—does it even work?

In next week’s episode of Send It, Jimmy and Chase break down the six biggest myths about personalization in eCom and show you what actually drives retention and revenue.

They unpack:

• Why more personalization isn’t always better

• Why “Hi {FirstName}” is a waste of a subject line

• When AI recs hurt more than help

• How to align personalization to your customer lifecycle

• What personalization strategies are actually worth your time

🛎️ Subscribe to the channel and tap the bell to catch every new drop—Highbeam makes sure your finances are dialed.

🔥 DTC Wins

Beiber's billion dollar beauty deal. (Say that five times fast)

Rhode is being acquired by e.l.f. Beauty in a deal worth up to $1 billion—e.l.f.’s biggest acquisition to date.

The play gives e.l.f. a foothold in prestige beauty and adds a Gen Z-loved, social-native brand to its portfolio. Rhode, launched in 2022, hit $212M in revenue this year and will soon expand from DTC into Sephora.

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me—always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

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