Hey it’s Chase and Jimmy here!

Act+Acre keeps things clean; literally and visually.

Their recent promotional product email proves that strong design and simple storytelling can sell a hero product better than any flashy gimmick. With a powerful before-and-after, smart use of stats, and a frictionless path to purchase, it’s a reminder that clarity converts.

In this morning's breakdown we dig into how they pulled it off.

Also inside:

✔️ Quick 60-Second Survey for eCom Operators
✔️ Big banks don’t get consumer brands. We do.
✔️ Industry Intel: TikTok Tightens Security, Snapchat Reaches New Revenue High
✔️ Hiring Vault: 9 new retention marketing job ops

Let’s break it down 👇

Quick 60-Second Survey for eCom Operators

Omnisend is gathering real insights from real ecommerce leaders on what’s actually happening inside brands right now. From tariffs and supply chain shifts to TikTok planning and where operators get their news, your input helps shape the data that helps everyone grow smarter.

If you’re an ecommerce founder, operator, or marketer, take one minute to share your perspective.

👉 Take the survey

Act+Acre’s Product Email: A Masterclass in Simplicity

Act+Acre’s email proves you don’t need flash to drive conversions. With a minimal layout, strong visuals, and just enough proof points, this campaign makes its best-selling serum the undeniable hero.

Let’s take a closer look.

Header Block

What We Love
✔ The 30% off bar immediately communicates urgency and value. It’s direct, simple, and visible even on mobile.
✔ “Our Best-Selling Product Ever” is an easy, high-impact headline. It builds authority and curiosity in one line.
✔ Product stats add instant credibility. “Sold out 5x,” “2x award winner,” and “3,000+ five-star reviews” serve as quick, scannable proof points.
✔ Consistent CTA placement with “Shop Stem Cell Serum” keeps the focus exactly where it should be: on the hero product.

What We’d Do Differently
❌ The discount bar could clarify if the 30% applies to this product or sitewide for better transparency.
❌ Adding a short benefit line under the header (“Healthier scalp, stronger hair”) could make the offer feel more connected to the outcome.

Body Block

What We Love
✔ The before-and-after visuals are powerful. Real results build trust faster than any paragraph of copy.
✔ The minimalist design keeps attention on the transformation — a smart move for a high-performing visual product.
✔ “See the results” is a subtle but effective section header that primes readers for proof.
✔ CTA repetition (“Shop Now”) ensures there’s always a clear next step.

What We’d Do Differently
❌ The photo captions could use slightly larger or bolder text for better readability, especially on mobile.
❌ The “6 months of use” note is good context but could be highlighted more clearly to set expectations for results.
❌ A single customer quote or micro-review below the images could strengthen authenticity without cluttering the layout.

Footer Block

What We Love
✔ The “Happiness Guaranteed” section builds confidence and minimizes hesitation before purchase.
✔ Including Afterpay adds convenience and modern flexibility for shoppers.
✔ Multiple contact options (email, text, live chat) create a sense of accessibility and trust.
✔ Ending with the brand community invite (“Everything hair + scalp content”) ties back nicely to education and long-term engagement.

What We’d Do Differently
❌ The footer is text-heavy. Simplifying contact info into icons or shorter blurbs could make it easier to scan.
❌ Adding one final CTA (“Shop the 30% Off Sale”) would help capture readers who scroll all the way down.

Final Thoughts: What Email Marketers Can Learn

Act+Acre’s email nails visual storytelling. It gives just enough information to validate the product without overwhelming readers. The clean design, trust-building elements, and simple CTAs make this a great example of minimalism that converts.

3 Quick Wins to Steal for Your Next Product Email

✅ Use stats and awards as quick proof points — they work better than long copy.
✅ Let visuals do the selling; before-and-after content is gold for credibility.
✅ End strong. Always close with a clear CTA or offer reminder for the final scroll.

Big banks don’t get consumer brands. We do.

Highbeam is banking built for D2C brands. Real-time cash visibility, better yield on idle cash, and automated back-office finance.

Book a demo, get $1,000 when you join.

^{Terms and conditions apply.}

👀 Industry Intel: TikTok Tightens Shop Security, Snapchat Reaches New Revenue High

TikTok cracks down on seller fraud to build trust in Shop

TikTok released a new Shop Safety Report detailing its efforts to crack down on fraud and unsafe products in the app. In the first half of 2025, the platform rejected 1.4 million seller applications, removed over 700,000 sellers for violations, and blocked more than 70 million product listings. TikTok also strengthened its seller verification process with tighter onboarding and probationary periods for new merchants.

💡 Why it matters: Western shoppers still hesitate to buy through social platforms. TikTok’s heavy investment in safety is an effort to shift perception and match the trust seen in Asian markets. Cleaner storefronts could help drive more adoption of TikTok Shop, especially ahead of peak shopping season.

Snapchat hits $1.5B in Q3 revenue but warns of rising costs

Snapchat gained 8 million daily users last quarter, bringing its total to 477 million daily and 943 million monthly active users. The platform credits its revenue growth to better ad targeting, an expanding SMB customer base, and $750M in subscription revenue from Snapchat+. Spotlight, its TikTok-style feed, saw 300% growth in U.S. views year over year. However, Snap flagged concerns over rising operating costs and slowing user growth in the U.S. and Europe.

💡 Why it matters: Snap is doubling down on machine learning and short-form video to increase engagement, but looming AR hardware bets and mounting costs could impact profitability. With Meta and Apple pushing their own AR devices, Snap’s next moves will be closely watched.

👨‍💻 The Hiring Vault

• Email and CRM Marketing Manager, San Francisco, CA: Kendo Brands

• Senior Lifecycle Associate, United States: Smalls

• Director, Lifecycle Marketing, Los Angeles, CA: Little Sleepies

• Senior Manager, Retention & Lifecycle Marketing, Longmont, CO: StickerGiant

• Senior Manager, Lifecycle Marketing and Loyalty, Culver City, CA: MeUndies

• Director, Global CRM, California, United States: Anastasia Beverly Hills

• Senior Lifecycle and CRM Strategy Manager, Chicago, IL: Double Good

• Retention Marketing Senior Manager, New York, NY: Fur

• Marketing Strategist (Email Marketing, DTC), United States: Bedford

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

Love this newsletter but want to receive it less frequently? Let us know by clicking here!