Hey it’s Chase and Jimmy here!

This week, we’re breaking down a bold, brand-forward email from American Dream Nut Butter.

It’s sweet, colorful, and fun—but is it effective? We dig into the design, the copy, and the CTA placement to see where it shines and where it leaves clicks on the table.

Here’s what else is inside this edition:

📩 A free guide to post-purchase flows that convert

🔍 Industry Intel: AI-generated product listings, Threads tests video ads, and Figma speeds up your creative workflow

💸 A tool that gives you the financial visibility of a CFO—without the overhead

💼 9 New retention marketing roles in this week's Hiring Vault

Let’s get into it. 👇

🛍️ Turn First-Time Buyers into Lifelong Customers

Most brands stop at “thanks for your order.”

But post-purchase emails can start a new customer journey—not end it.

Omnisend’s latest guide breaks down how to build a high-converting post-purchase strategy with examples, templates, and proven tactics to increase retention and repeat revenue.

Inside, you’ll learn how to:

• Automate replenishment reminders and boost reorders

• Trigger review requests that actually get responses

• Use cross-sells, referrals, and loyalty invites to drive lifetime value

• Build flows that convert up to 22.6% of clicks into purchases

• Segment high-value shoppers with personalized flows

Don’t waste the most important moment in your email journey.

 📩 Grab the full guide and templates to start building smarter flows.

🥜 American Dream Nut Butter’s Product Launch Email: Sweet, Flavorful, and Almost There 

American Dream Nut Butter went all in on feel-good vibes.

From playful visuals to flavorful copy, this email is a treat for the senses. It's soft, colorful, and peanut buttery perfection.

But does the charm convert? Let’s break it down.

Header Block

What We Love

✔ Instant personality. Floating hearts, cotton-candy colors, and soft-focus backgrounds make this email feel like a rom-com in HTML form. It’s on brand, grabs attention and sets the tone fast.

✔ Instant FOMO. That “Limited Quantity” badge adds urgency right off the bat. When paired with the aesthetic, it casually tells readers: buy it now, or someone else will.

✔ Delicious product photo. The creamy texture, the pink crumbles, the overflowing goodness – this shot does 90% of the work. You don’t even need copy to know it’s worth a taste.

What We’d Do Differently

❌ Clarify the product quicker. For non-fans or new subscribers, it takes a beat too long to realize this is peanut butter. Call that out earlier so people know it’s an edible product – not a body scrub!

❌ Add price context. There’s no hint at cost, size options, or bundle availability here. A tiny nod to price (or savings) could help move them from interest to action.

❌ Move up the CTA. “Taste the Love” is a great CTA, but it’s hiding below the fold. Mobile users will have to scroll past the image to even see it. Bring it up higher to drive more clicks.

🔍 TL;DR: Great visual vibes, urgency, and a drool-worthy photo all come together nicely. But it takes too long to say what the product is, there’s no mention of price, and the CTA’s a little too shy for its own good.

Body Block

What We Love

✔ Clear nutritional stats. 6g protein, 160 calories, 9g carbs. These numbers matter, especially for snackers who want something indulgent without totally blowing their macros.

✔ Testimonial that feels like a text. The five-star review reads like a real DM from your best friend. It’s casual, emoji-ed, and convincing, which builds trust with new buyers.

✔ Secondary CTA is a smart move. Adding a second call-to-action button keeps the momentum going. It gives readers another chance to convert after they’ve seen the full story.

What We’d Do Differently

❌ Show more than the jar. The product shot is gorgeous, but we already saw it in the header. A lifestyle image (spread on toast, paired with coffee, wrapped as a gift) would add more variety and even fit into the Valentine’s Day context.

❌ Switch up the CTA copy. Seeing “Taste the Love” twice feels repetitive. Try something gift-focused like “Grab a Spoon” or direct like “Order Your Jar” to attract different mindsets.

❌ Add a stronger incentive. Free shipping or a limited-time discount code could tip the scale for hesitant buyers, especially with urgency already baked in.

🔍 TL;DR: The body hits the right balance between indulgent and informative, but neglecting a good deal, and repeating the same photo and CTA misses a chance to keep things fresh (and more clickable).

Footer Block

What We Love

✔ Three-part trust trifecta. Local sourcing, free shipping, and 500,000 happy customers – these confidence-boosters are everything you want to see before clicking “buy”.

✔ Links to social profiles. The social icons sprinkled at the bottom give readers a low-pressure way to explore or connect with the brand beyond the inbox.

✔ Layout is clean and minimal. There’s no fluff, no unnecessary text – just useful info. That’s exactly what a footer should be doing at the end of a promotional email.

What We’d Do Differently

❌ Add some warmth. After all that charm up top, the footer feels a bit cold. A friendly sign-off like “Crafted with love in every jar” would bring the emotion full circle.

❌ Add the logo. A small American Dream logo could reinforce branding and give the email a stronger finish.

❌ Give more inbox control. Yes, there’s an unsubscribe link, but offering a “manage preferences” option would reduce opt-outs and keep subscribers on their terms.

🔍 TL;DR: Trust signals? On point. Layout? Clean. Just needs a little extra warmth, stronger brand presence, and more inbox control to finish strong.

Final Thoughts: What Email Marketers Can Learn

American Dream’s email gets the feeling right. It’s fun, flavorful, and full of personality.

But as pretty as it looks, there’s some untapped potential. A little more clarity, stronger CTAs, and a bigger reason to act now can drive more clicks and conversions.

3 Quick Wins to Steal for Your Seasonal Promo Emails

✅ Lead with clarity, not just charm. Vibes are great, but make sure readers know exactly what you're selling within the first scroll. No guessing or assumptions.

✅ Pair urgency with a reason to buy. “Limited quantity” only goes so far. Stack it with a discount code, free shipping, or a “shop by” deadline to give shoppers that final nudge.

✅ Change up your CTAs. One CTA isn’t enough, and neither is repeating the same one. Mix different messages and tailor them to where readers are in the scro

Remember: pretty gets you the scroll, but purpose gets you the sale!

💸 Founders Don’t Have Time to Track Every Dollar. Highbeam Does.

When you’re scaling fast, knowing your numbers isn’t optional—it’s a competitive advantage.

But most founders don’t have time to track every dollar flowing in and out.

That’s where Highbeam comes in.

It gives you the financial visibility and structure of a pro-level CFO, without the overhead.

✅ Cards and bill pay built for eCommerce

✅ Flexible capital when you need it

✅ Yield on idle cash so your money is always working

✅ AI-powered financial planning tools that don’t sleep

Whether you’re managing ad spend, forecasting cash flow, or prepping for a capital raise—Highbeam makes sure your finances are dialed.

👀 Industry Intel: New tools, new ad formats, and AI doing the heavy lifting.

From Figma speeding up design workflows to Threads testing video ads and Amazon writing your PDPs for you—here’s what you need to know (and why it matters).

Figma gets an AI glow-up

Figma just dropped a suite of new AI tools to help you mock up entire apps, websites, and marketing assets with just a few prompts. Designers can now auto-generate UI copy, create variations of components, and even summarize feedback threads. TL;DR — you’ll spend less time clicking and more time creating.

💡 Why it matters: Designers and marketers can now move from idea to prototype faster than ever. This shift could majorly compress timelines for asset creation, especially for lean eCommerce teams juggling site updates, email graphics, and landing pages.

Threads opens the door to video ads

Instagram’s Threads app is testing video ads in-feed. With Meta hinting at a bigger push toward monetization, this could be a sign that Threads is here to stay — and that more paid social budgets might shift its way.

💡 Why it matters: With Threads showing signs of long-term investment from Meta, brands should keep an eye on early ad performance. If engagement is strong, it could become a new (and less crowded) channel for paid campaigns.

Amazon’s AI is coming for your PDPs

Amazon launched a new AI tool that auto-generates product listing content — think titles, bullets, and descriptions — using machine learning trained on customer search behavior. If you sell on Amazon, this could mean faster listing updates and better SEO without lifting a finger.

💡 Why it matters: Better listings = better conversions. This could be a huge unlock for eCommerce brands on Amazon, especially smaller teams without the bandwidth to test and optimize PDPs manually.

👨‍💻 The Hiring Vault

• Email & SMS Marketing Specialist - Chino, CA: Oh Beauty

• Digital - Manager, Direct to Customer, Mobile Marketing - Seattle, WA: Aritzia

• Director of Email Operations - Commerce CRM - Jacksonville, FL: Fanatics

• Lifecycle Marketing Manager (Engagement) - Boston, MA: WHOOP

• Digital Marketing Manager - Scottsdale, AZ:
  Sleepyhead

• Sr. CRM & Retention Marketing Manager - Nashville, TN: Pink Lily

• Email and Mobile Marketing Manager - Fort Mill, SC: Shoe Carnival, Inc.

• Retention & Email Marketing Manager - Salt Lake City Metropolitan Area: Lola Blankets

That's a wrap for today!

Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

New week, new strategies—let’s make it count. Catch you next time! 🚀

🤘 Jimmy Kim

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