Hey it’s Chase and Jimmy here!

Welcome emails have one job: hook attention fast.

ASYSTEM pulls it off with a product intro that feels more like a streetwear drop than a boring health ad. The hero image hits. The TikTok flex lands. The deal is right there. But behind the polish, there’s still opportunity to boost clicks by dialing up the offer, name-dropping the product more clearly, and surfacing a little more science to seal the deal.

Also inside this issue:

✔️ How INGLOT Canada turned email + SMS + push into a retention machine
✔️ Industry Intel: AI-powered ads, shoppable Shorts, creator monetization, and more platform shifts to watch
✔️ Open roles inside Hiring Vault: 10 new gigs for retention marketers

Let’s get into it.👇

 💄 How INGLOT Canada turned email + SMS + push into a retention machine

INGLOT Canada was doing what most retailers do: sending lots of email, hoping customers would stay engaged. But with a diverse customer base spread across in-store and online, they needed more than just batch-and-blast to keep conversions high and relationships strong.

After switching from Mailchimp to Omnisend, INGLOT Canada integrated their Shopify POS data, built connected omnichannel workflows, and layered in SMS and push notifications alongside email. Now, abandoned cart flows catch customers before they drop off. SMS fills gaps where email engagement dips. And push notifications deliver real-time nudges while shoppers are still in buying mode.

The result? A fully connected retention system that drives higher revenue per message and stronger customer loyalty.

Key results:

• 2,130% lift in revenue-per-message with SMS + email abandoned cart flows

• 4,798% lift in revenue-per-message with push notifications

• 117% conversion rate increase for cart abandonment flows

ASYSTEM’s Welcome Email: Big Relief Energy, Hides the Science

Pain relief isn’t exactly a sexy product category – until ASYSTEM rolls in with a TikTok-famous gel stick and a welcome email that feels equal parts streetwear drop and wellness PSA.

Let’s pop the hood and see what works (and what could be better):

Header Block

What We Love

✔ Hero shot that owns the stage. The bottle sits at the front with zero distractions. You instantly know the star of the show and can picture it in your gym bag or medicine cabinet.

✔ Day-one discount. A clear welcome perk builds goodwill and trains readers to hunt for more exclusive deals down the line.

✔ “TikTok Famous” badge. These two words hint at viral buzz without over-explaining, and nudge readers to wonder why the platform can’t get enough (and maybe tap to find out).

What We’d Do Differently

❌ Turn up the volume on the deal. The charcoal discount bar almost blends into the header. Try better placement, a color pop, or countdown timer so nobody scrolls past free money.

❌ Lift the CTA. Right now, it appears right at the bottom of all the good stuff. Move it above the fold or add a ghost button on the bottle itself to catch impulse clickers before attention drifts.

❌ Name the thing. The headline is catchy, but nowhere do we see Radical Relief Gel Roll-On in a legible font. Add the product name somewhere in the header so mobile readers don’t have to zoom in on the bottle like detectives.

🔍 TL;DR: Great hero and immediate value, but louder savings + a higher CTA + a clear product name would unlock faster clicks.

Body Block

What We Love

✔ Testimonial that sells. “It’s what the hot girls want” is cheeky, memorable, and doubles as a mini case study. Plus, mentioning the handle adds credibility to the review!

✔ Benefit bullets, no jargon. Pain or PMS relief, inflammation control – it’s all there and easy to grasp. Readers can skim, nod “that’s me”, and move on to the CTA in under five seconds.

✔ Secondary CTA. The second “Get Yours” button midway through the email acts like a safety net for skimmers who missed the top button.

What We’d Do Differently

❌ Show the science. Wellness shoppers ask “what’s inside?” before handing over cash. Surface the key ingredients (e.g., menthol, arnica, CBD) and add micro benefits (“clinically shown to reduce soreness in 15 minutes”) to back up the promise.

❌ Bring TikTok inside the inbox. A 3-tile social grid or quick GIF of real users rolling it on would prove the “famous” claim and funnel traffic to social.

❌ Throw in an upsell offer. A welcome email is prime time to pitch a subscription or bundle (“keep one at home, toss one in your gym bag”).

🔍 TL;DR: Benefits and social proof hit home, but ingredient transparency, UGC, and a smart upsell could turn curiosity into carts.

Footer Block

What We Love

✔ Last-chance CTA. The final shop button anchors the scroll and saves the wafflers.

✔ Trust builders. Three quick hits that answer “Does it work?”, “Is it ethical?”, and “Where’s it from?” – all before the reader blinks.

✔ Helpful site links. Curious clickers who aren’t ready to buy yet can learn more about the brand by tapping on FAQ and About. That’s still better than no action!

What We’d Do Differently

❌ Trim the fat. Five chunky text bars make the footer feel like credits at the end of a movie. Convert them to icons in a single row to reclaim space.

❌ Add a preference link. Let readers tune frequency or categories instead of forcing an unsubscribe decision later. More control = lower list churn.

❌ Rethink the stock landscape. The backdrop says road-trip adventure, but the email sells pain relief, not hiking boots. Go for more relevant imagery or stick to brand colors.

🔍 TL;DR: Trust elements are solid, but a slimmer layout, preference link, and on-theme imagery would polish the finish.

Final Thoughts: What Email Marketers Can Learn

ASYSTEM’s welcome email nails intrigue and visual punch, yet leaves revenue on the table by hiding key details and letting design sprawl where it could streamline. Small tweaks can turn a “nice to meet you” into “take my money.”

3 Quick Wins to Steal for Your Welcome Campaigns

✅ Show, don’t hint. Lead with a crystal-clear hero image and benefit-driven headline so new subscribers instantly “get” what you sell.

✅ Pair incentive with proof. Anchor your welcome offer beside a short testimonial, UGC, or “as-seen-on” badge to turn curiosity into confidence.

✅ Pre-solve objections. Use a trust bar or icon row to knock out common concerns without forcing readers to hunt for fine print.

Your welcome email is the one shot to prove value, build trust, and prompt action in under 10 seconds. Make every pixel pull its weight!

🧠 We learned email marketing the hard way, so you don't have to.

In the first few years running retention, we made every mistake you can think of:

❌ Built flows without any offer sequencing
❌ Segmented lists by “opened in 30 days” and hoped it worked
❌ Measured success with vanity metrics
❌ Sent campaigns just to fill the calendar
❌ Didn’t fully understand deliverability (until it became a problem)

It took years of testing, fixing, and managing retention across hundreds of brands to finally build systems that work.

eCom Email Certified is everything we wish we knew back then, packaged into 40+ tactical lessons on:

✅ Flow structure and logic
✅ Smarter segmentation frameworks
✅ Revenue-focused metrics
✅ Offer timing and campaign planning
✅ Full-funnel email + SMS strategy

Built by operators. Taught by operators. Designed for people who actually run email/SMS.

🎓 Use code: SCHOOLSOUT to get certified for $200 off.

👀 Industry Intel: AI, Short-Form, and The New Creator Economy

The platforms are moving fast and ecommerce brands need to keep up. From Meta’s AI push to YouTube’s latest shoppable Shorts features, these updates signal where customer attention (and buying behavior) is heading next.

Meta: AI‑powered ads & video overhaul

Meta is rolling out a robust suite of AI-driven ad tools. Brands can now convert still images into short animated videos with music and text, embed logos and custom branding, and even deploy conversational AI chatbots (“Business AIs”) directly in ad units. Additionally, Meta’s Advantage+ ad suite is testing automated image-to-video tools that maintain consistent branding across campaigns.

Simultaneously, Facebook is phasing out the “Video” tab in favor of “Reels,” with all video posts (regardless of format or length) automatically shared as Reels.

💡 Why it matters: For eCom brands, this means two big shifts. First, AI-powered video generation cuts production time dramatically. You don’t need a big studio budget to turn product shots into polished ads, allowing smaller brands to scale content production efficiently. Second, the rollout of conversational Business AIs could help close more sales directly inside the ad unit by answering customer questions on the spot, reducing friction in the buyer journey.

Facebook video → Reels

In the coming months, Facebook will automatically convert all uploaded videos into Reels. The platform’s “Video” tab will be renamed “Reels,” and there’ll be no need to choose between Reel or standard video post formats. Users will retain audience control, but orientation and length no longer matter.

The unified format simplifies publishing, consolidates creative tools under one roof, and mirrors Instagram’s Reel-first approach started in 2022.

💡 Why it matters: The full Reels takeover signals Meta’s continued push toward short-form, mobile-first content. Brands that are still producing wide-screen, long-form product videos will need to adapt. Optimizing for vertical video, strong hooks, and concise storytelling will become table stakes if you want to maintain reach, engagement, and ultimately conversion on Facebook.

Instagram: Testing “Reposts”

Instagram is trialing a Reposts feature that allows users to amplify other people’s content directly in their own feed, much like Twitter's retweets. Although still in limited testing, Reposts could soon become a native way to boost community content without leaving the platform.

💡 Why it matters: This could unlock even more organic reach by making it easier for customers and influencers to share your content directly into their feeds. Brands that encourage user-generated content and community engagement could see an uptick in viral moments, helping amplify product launches or promotions without relying solely on paid ads.

Snapchat: Creator-friendly editing tools

Snapchat has introduced new native tools to help creators edit videos more efficiently (including multi-clip trimming, on-device filters, and audio layering tools) all within the app. The update simplifies creator workflows and allows high-quality production without external software.

💡 Why it matters: For brands working with creators, this removes a major friction point. Influencers can now shoot, edit, and publish polished product demos entirely inside Snapchat, speeding up collaboration cycles and making limited-time promotions or flash sales easier to execute quickly.

Own: Tokenizing creator content

A new platform, Own, aims to tokenize content creation; giving creators ownership and monetization via blockchain-powered tokens tied to their work. It’s positioning itself as an alternative to centralized ad-revenue models, promising direct financial rewards for fans.

💡 Why it matters: This could open up new models for collaboration. Imagine co-branded product drops tied to a creator’s token, exclusive merch tied to token holding, or VIP product access for the creator’s biggest fans. It’s still early, but as creator monetization evolves, brands that experiment with token-powered activations may find highly engaged micro-communities ready to buy.

YouTube: Shoppable Shorts stickers

YouTube has launched interactive shopping stickers for Shorts, enabling viewers to tap product tags directly within short-form videos. That makes Shorts a true shoppable experience, not just entertaining content.

💡 Why it matters: YouTube is closing the gap between content and commerce. For eCom brands, Shorts now become a powerful discovery-to-purchase channel. Product demos, unboxings, or influencer endorsements can drive immediate sales by embedding the purchase path directly inside the video experience.

👨‍💻 The Hiring Vault

• Email Marketing Specialist, Erie, CO, (Remote-WFH): Paleovalley

• Email Marketing Manager (VaynerCommerce), New York, NY: VaynerX

• Email Campaign Developer, Fanatics Commerce CRM, Jacksonville, FL: Fanatics

• CRM & Email Marketing Specialist, Austin, TX: YETI

• Ecommerce Marketing Manager, Tampa, FL: Cheeky

• E-commerce Marketing Manager, United States: KIN Apparel

• Email Marketing Specialist, United States: Auri Nutrition

• Digital Designer, Email Creative - Pottery Barn Kids, San Francisco, CA: Pottery Barn Kids

• Ecommerce and Marketing Manager, New York, NY: Cynthia Rowley

• Manager, Email Marketing, Santa Monica, CA: goop

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

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