Hey it’s Chase and Jimmy here!

Most brands talk about why they’re better.

BEHAVE shows it.

Their product comparison email is equal parts bold design, clear storytelling, and unapologetic confidence. With sharp visuals and a data-backed chart, they turn a simple candy lineup into a full-blown value statement.

Let’s break down how they made a comparison chart feel like a brand flex, and what every marketer can steal from it.

Also inside:

✔️ Retention Doesn't Stop at BFCM... Keep The Hype Rolling
✔️ The Countdown Is On. Don't Get Left Behind.
✔️ Industry Intel: Meta Simplifies, Amazon Assists, and Instagram Doubles Down on Discovery
✔️ Hiring Vault: 9 New Retention Marketing Job Ops

Let’s break it down 👇

Retention Doesn't Stop at BFCM... Keep The Hype Rolling

Most brands burn out after BFCM... but the smartest ones keep the momentum rolling through the entire gifting season.

Join Omnisend’s live session “Don’t stop at BFCM: How to win the gifting season with smarter campaigns” and learn how to keep your sales flowing well past Black Friday.

You’ll discover:

• How to extend your sales momentum through Christmas and Boxing Day

• Common mistakes that kill Q4 campaigns (and how to avoid them)

• Practical ways to keep engagement high and inbox placement strong

🎁 Keep your campaigns (and conversions) merry all season long.

Register free and join Omnisend on Nov 13th at 07:00 AM!

BEHAVE’s Product Comparison Email: Sweet Design, Smarter Storytelling

BEHAVE turns candy comparison into a visual mic drop. This email blends playful design, bold typography, and a data-driven story to show exactly why their gummies are better, without a single sugar-coated word.

Let’s break it down.

Header Block

What We Love

✔ Eye-catching headline. “How We’re Better” is bold, confident, and instantly sets up the message.
✔ Benefit-driven bullets. Each point highlights a meaningful advantage (low sugar, gut-friendly fiber, and no artificial ingredients) that connects to consumer health trends.
✔ Strong brand consistency. The electric blue on pink is unmistakably BEHAVE: bright, modern, and unapologetically fun.
✔ Discount reminder. The line “you still have 10% off with code WELCOME10” adds a nice incentive without disrupting the flow.

What We’d Do Differently

❌ The “Shop Now” CTA could sit higher, closer to the headline or first few bullets, to capture early intent.
❌ The “WELCOME10” offer might feel more motivating if reframed with urgency (“Ends soon” or “Last chance to claim”).
❌ The hero image is vibrant but secondary. A product-first shot before the model image might clarify what’s being sold faster.

Body Block

What We Love

✔ Clear comparison chart. “How We Stack Up” nails the competitive story. It’s easy to digest (pun intended) and does the convincing visually.
✔ Strategic color coding. BEHAVE’s row is highlighted with bold contrast, instantly drawing the eye to their superior stats.
✔ Smart use of social proof by proxy. Listing big candy brands reinforces legitimacy and makes the comparison more powerful.
✔ Clean segmentation. The split between benefits (top) and proof (bottom) gives the email a natural narrative flow: claim → evidence → action.

What We’d Do Differently

❌ The chart could use a clearer label or note to contextualize the data (“per serving” or “per 50g”). That transparency builds trust.
❌ The second CTA (“Get 10% Off”) could be reimagined for variety. Testing competing CTAs like “See All Flavors” or “Compare for Yourself” might capture different intent levels beyond just discounts.
❌ A small brand credibility element (like a quote, review, or certification logo) could round out the proof section nicely.

Footer Block

What We Love

✔ Dual-path CTA. “Find in Store” and “Shop Online” make it easy for different types of shoppers to act.
✔ Strong visual finish. The product lineup image creates a colorful close that reinforces variety.
✔ Consistent branding through to the end. The high-contrast blue background and playful tone maintain energy.

What We’d Do Differently

❌ Reiterate the offer for clarity. A short line like “Still 10% off your first order” above the footer could remind skimmers of the incentive.
❌ Adding a short tagline or value statement (“Better Candy, No Compromise”) would reinforce the brand promise before the close.

Final Thoughts: What Email Marketers Can Learn

BEHAVE’s email is a masterclass in confident, visual storytelling. It’s bold, benefit-forward, and proof-packed, turning a simple comparison into an irresistible value pitch. The next step? Tighten CTA placement and vary the journey to appeal to different intent levels.

💡 3 Quick Wins to Steal for Your Next Product Comparison Email

✅ Lead with benefits, not features. Make your product’s “why” instantly clear.
✅ Use visual proof like charts or side-by-sides to make superiority undeniable.
✅ Test alternate CTAs to capture shoppers at every stage of curiosity or conversion.

⏰ The Countdown Is On. Don't Get Left Behind.

Inboxes are about to flood. Ads will get pricier by the hour. And attention? It’s already running out.

That’s why Jimmy and Chase built the BFCM Email + SMS Survival Guide, your final prep plan to send smarter, convert faster, and finish the year strong.

Inside you’ll find:

• A complete pre-BFCM checklist (from opt-ins to post-purchase)

• Send cadences that drive results without burning your list

• Proven plays to turn one-time buyers into repeat customers

 👀 Industry Intel: Meta Simplifies, Amazon Assists, and Instagram Doubles Down on Discovery

Social and shopping platforms are getting smarter and more assistive; whether you're creating content, watching Reels, or trying to choose a camping tent. These updates all reflect the same trend: better UX means better retention.

Instagram Doubles Down on Reels, AI, and Watch History

Instagram is stacking features to make the Reels experience more central and seamless. A new “Watch History” tool lets users revisit every Reel they’ve seen, sorted by date or creator; something users have long requested. Simultaneously, IG’s AI-powered “Restyle” editing tool makes it easier to enhance photos and videos using conversational prompts. From removing unwanted background elements to applying stylized effects like “film noir” or “biker jacket,” the feature aims to assist (not replace) creativity.

💡 Why it matters: Between Watch History and AI edits, Instagram continues to borrow the best parts of TikTok while nudging creators toward more visual innovation. Expect Reels to become even more central to brand strategy as Meta makes short-form content more discoverable and remixable.

Facebook Makes Page Setup More Creator-Friendly

Facebook is updating its Page creation flow to clearly distinguish between “Company” and “Creator” profiles. Previously, the process defaulted toward business pages, while professional accounts for creators were buried in a separate track. This new step helps ensure proper categorization from the start, unlocking the right tools for the right users.

💡 Why it matters: Meta wants to support creators and ensure they feel seen within the platform’s ecosystem. For brands, this may signal an opportunity to rethink who acts as the face of your page; and whether a creator-led presence might get better reach and support.

Amazon Launches AI Tool That Explains Recommendations

Amazon’s new “Help Me Decide” tool gives shoppers not just a recommendation, but a reason why it fits. It analyzes browsing and purchase history to surface relevant products and includes a short explanation that connects user behavior to the suggested item. The tool is powered by LLMs and AWS services like Bedrock and SageMaker, and it joins other AI shopping features Amazon has introduced over the past year.

💡 Why it matters: AI-driven personalization is no longer just about what to buy, it’s about building trust in the decision. For ecommerce brands, this raises the bar on product page clarity, metadata structure, and how well your listings speak to specific buyer intents.

👨‍💻 The Hiring Vault

• Email Campaign Manager, Dublin, CA: Tailored Brands, Inc.

• Ecommerce Marketing Manager, New York, NY: Dr. Squatch

• Senior CRM & Lifecycle Marketing Strategist, Seattle, WA: James Allen

• Email + SMS Strategist (Account Manager, Lifecycle, Retention, CRM), United States: Homestead Studio

• Senior Specialist, Email Marketing and CRM, New York, NY: Waterford

• Senior Manager, Lifecycle Marketing and Loyalty, Culver City: MeUndies

• Senior CRM & Lifecycle Marketing Strategist, Seattle, WA: Blue Nile

• Email Implementation Manager, United States: Eight Sleep

• Email Marketing Specialist - Tommy Hilfiger, New York, NY: Tommy Hilfiger

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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