Good morning, Chase and Jimmy here.

The truth? Most BFCM campaigns blur together.

Endless countdown timers. Sitewide discounts. Subject lines that all sound the same.

But the brands that win don’t just run sales,they run strategy.

Think VIP perks that feel exclusive, bundles that boost AOV, and post-purchase flows that keep customers coming back long after Cyber Weekend.

We’ve rounded up 10 BFCM strategies that cut through the noise and turn the busiest shopping weekend of the year into a launchpad for long-term growth.

Also inside:

✔️ Stop guessing. Start printing revenue with email.
✔️ Next on Send It: The Future of Email & SMS
✔️ Knowledge Drop: Why Branding Isn't Everything
✔️ DTC Wins: Little Spoon Hits Target Shelves

Stop guessing. Start printing revenue with email.

eCommerce email delivers a $68 ROI per $1 (if you run it right). This Omnisend guide shows exactly how to build a 2025-ready engine: the 9 must-have automations, a 7-step strategy, benchmarks that matter, and an A/B framework you can steal.

You’ll learn how to:

• Turn automations into 37% of revenue from just 2% of sends

• Segment by behavior (not demographics) to lift conversions

• Track the only KPIs that matter: CTR, CVR, RPE, and list growth

• Avoid spam traps and protect deliverability in Q4

Make email your top channel this year, without bloated tools or guesswork.

Black Friday Done Right: 10 BFCM Strategies to Drive Revenue

Everyone’s inbox is about to explode.

So how do you make sure your BFCM campaign doesn’t get ignored or deleted?

Easy: give people a reason to care, click, and come back.

Here are 10 strategies that actually work.

1. Use all your marketing channels together

Don’t put all your BFCM eggs in one channel.

Yes, email is powerful. But when you combine email with SMS, social, paid ads, and even direct mail (yep, it’s making a comeback), your message becomes harder to miss.

Use each channel with intention. For example:

• Email: Great for visual storytelling, deep product highlights, and building anticipation

• SMS: Perfect for urgent reminders, sale alerts, and cart nudges

• Social: Use for behind-the-scenes teasers, influencer content, and community buzz

• Direct mail: Ideal for VIP offers or high-ticket product drops (especially with QR codes)

The more channels you connect, the more touchpoints you create.

2. Start teasing your sale ahead of time

Don’t drop your BFCM sale like a surprise party. Start the slow burn weeks in advance.

Warm up your list with:

• Early-bird signups

• Sneak peeks

• “Something big is coming” landing pages

• Countdown emails

This primes your audience to want your offer before it even drops – which is half the conversion battle.

Pro tip: Teasing isn’t just about discounts. You can tease new products, limited editions, gift guides, or even shipping cutoffs.

3. Give people a reason to act now

No one wants to miss out on mouthwatering limited-time deals.

But urgency only works if people trust that the deal will disappear.

Create FOMO (rooted in honesty) with:

• Low-stock warnings (“Only 3 left in stock!”)

• Countdown timers (“Sale ends tonight”)

• Transparent messaging (“This offer won’t be back until next year”)

And stick to your deadlines (i.e. don’t extend your sale five times).

4. Launch limited-edition holiday exclusives

Black Friday is the perfect time to launch something special, even if it’s just for the weekend. The newness makes the whole shopping experience feel fresh and exciting.

You don’t need to reinvent your product line. Just tweak what you already have:

• Limited colors or scents

• Holiday packaging

• Exclusive bundles

Pro tip: Make it clear this is a now or never moment. Scarcity sells!

5. Use historical data to your advantage

You know what’s better than those trend reports? Your own analytics.

Dig into your past campaign data to find out:

• What products sold fastest?

• What time got the most clicks?

• Which email subject lines flopped?

Then, use that intel to shape this year’s strategy. What worked before probably still works. And now you’ve got the data to prove it.

Don’t start from scratch when you can start from smart.

6. Roll out the red carpet for your VIPs

The people who shop from you year-round should never have to fight the crowds.

Segment your VIPs, speak to them differently, and reward them with:

• Early access to BFCM deals

• Exclusive bonus gifts and perks

• Bigger discounts than the general public

Treating your best customers like insiders is profitable. When they feel seen and valued, they’re more likely to buy and stick around after the sale.

7. Team up with influencers in your niche

Influencers can expand your reach fast, especially in the lead-up to BFCM.

But skip the generic #ad posts and go for helpful and timely content. Think:

• “My top 3 picks from [brand]’s Black Friday sale”

• “This bundle is only available for my followers”

• Unboxings that show off what’s inside

Bonus points if your influencer campaign syncs with your emails and product drops.

8. Make holiday gift-shopping easier

Let’s be honest: most shoppers during BFCM aren’t just buying for themselves. They’re trying to check off half their holiday list before December hits.

Help them do that by setting up:

• Gift guides by budget, hobby, or “who it’s for” (think: for her, for new parents, for dog lovers)

• Quick filters like “Gifts under $25” or “Best sellers for teens”

• Gift wrap add-ons, pre-written card messages, or even “send as a gift” options at checkout

The goal is to make shopping feel easier, not noisier.

9. Use product bundles to drive up order value

Bundles are your BFCM best friend.

They help reduce decision fatigue, increase perceived value (and AOV), and make gifting easier – everything shoppers crave during a busy sales weekend.

Here are some bundle ideas to try:

• Fan favorites kit: Group your bestsellers into one irresistible combo

• Discovery bundle: Pair popular items with lesser-known ones to encourage trial

• Themed sets: Think self-care nights or cozy mornings – whatever fits your brand

Don’t overthink it. Three products, one price, one click = magic formula.

10. Follow up after the first purchase

Getting a sale on BFCM is great. But don’t let the relationship end at checkout. Who knows, you might turn them into a loyal, repeat customer.

Set up a post-purchase flow that feels thoughtful and personal, not transactional.

Here’s what that can look like:

• A warm thank-you email (not just a receipt)

• Helpful tips or product care instructions

• A limited-time “bounce-back” offer to encourage a second purchase

• Smart recommendations based on what they bought

• An invite to follow you on social, join your loyalty program, or refer a friend

You can also include little surprises in the package itself: a hand-signed note, a discount code, or a teaser for your next product drop.

Ready for Your Most Profitable BFCM Yet?

You don’t need 17 promo codes, 5 flash sales, and a last-minute panic to win BFCM.

What you do need is a plan that puts your customers first, makes buying easy, and sets you up for success long after the weekend is over.

Here’s what to keep in mind:

✅ Use all your channels intentionally
✅ Focus on clarity, simplicity, and value
✅ Build excitement early and keep it going after the sale
✅ Create exclusive, high-value, giftable product bundles
✅ Treat every new customer like a future VIP

Roll these strategies out with confidence, and keep showing up even after the inbox madness dies down. You’ve got this 💪

💡 Knowledge Drop:

Most marketers write like Josh doesn’t exist. Jimmy writes like he’s the only one who does. In this post, he breaks down why focusing on real people, not perfect branding, is the key to emails that actually get opened.

👀 Next on Send It: The Future of Email & Retention Marketing

Inbox rules are shifting, customer behavior is changing, and retention marketers can’t afford to fall behind. Next week, Jimmy and Chase share what billions of sends reveal about email + SMS performance - and what you should be preparing for in 2025.

Here’s a sneak peek:

• Email volume is up nearly 60% year-over-year, but engagement isn’t keeping pace

• AOV is sliding across email, SMS, and stores - threatening margins if brands don’t adapt

• Deliverability changes from Yahoogle and Apple’s inbox categories are rewriting the rules of visibility

• AI and privacy laws are reshaping how you segment, measure, and communicate with your audience

🛎️ Subscribe to the channel and tap the bell to catch every new drop.

🔥 DTC Wins:

Little Spoon Hits Target Shelves

After seven years as the #1 DTC baby and kids’ food brand, Little Spoon is going retail. The brand just rolled out in Target nationwide, spanning six aisles and seven categories with 20+ products (from frozen meals to yogurt pouches). With $150M+ in net revenue and millions of families already onboard, this launch marks a massive moment for modern kids’ food.

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me, always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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