Hey it’s Chase and Jimmy here!

Blume went loud for Black Friday, and it works. A giant 51% off headline, bold color, and a transformation photo that does all the talking. But a few mixed messages in the offer stack hold it back. Here’s what they nailed and what could hit even harder.

Also inside:

✔️ Live Session: See what’s working before it’s too late
✔️ Why switching your tracking solution is easier than you think
✔️ Industry Intel: TikTok's holiday marketing hub + Meta's move to protect creators
✔️ Hiring Vault: 9 New retention marketing jobs

Let’s break it down 👇

Live Session: See what’s working before it’s too late

Your holiday campaigns are live; now it’s time to make every send count.

Join Omnisend's session on December 3rd at 7 AM PT to learn how to spot winning trends in real time, catch weak spots early, and use data to keep your results climbing all season long.

Blume’s Early Black Friday Email: Bold Design, Clear Value

Blume’s Black Friday email pulls no punches. With a massive 51% OFF headline, bold visuals, and strong before-and-after proof, it wastes no time showing value. But while the design stops the scroll, the flow could use a few refinements to make the message as smooth as the skincare results it promises.

Let’s take a closer look.

Header Block

What We Love
✔ Big, unmissable offer. The “51% OFF” headline commands attention and immediately communicates the deal.
✔ On-brand color palette. The pink-red gradient captures Blume’s feminine, confident energy and stands out in a crowded inbox.
✔ Clean hero layout. The “Shop Now” button sits front and center, giving readers an obvious next step.
✔ Clear value statement. The inclusion of “$95 | $192 USD value” sets expectations and builds perceived savings right away.

What We’d Do Differently
❌ The offer hierarchy feels confusing. The top banner says “Up to 50% off sitewide,” while the hero promotes “51% off.” It’s unclear whether this kit is part of a bigger sale or an exclusive offer. Clarifying the difference would make the promotion feel more cohesive.
❌ The CTA could be more specific. “Shop the Kit” would tie the button directly to the featured bundle.

Body Block

What We Love
✔ Smart use of before-and-after imagery. The transformation photo is powerful and adds authenticity to the product claims.
✔ Detailed breakdown of what’s included in the kit. Listing each product with quick descriptors makes it easy for shoppers to see the value.
✔ Strong consistency in tone. Product names like “Meltdown” and “Milky Fade” stay true to Blume’s fun, approachable brand voice.
✔ Reinforces full-size products. Each line notes “Full Size,” which helps communicate tangible value.

What We’d Do Differently
❌ The before-and-after section could use stronger storytelling. Adding a brief quote or testimonial would make it more personal and emotional.
❌ The product list reads long. Grouping items under quick benefits (like “Treat,” “Hydrate,” “Protect”) could make it more scannable.
❌ Repetition of “Full Size” in every bullet makes the section feel dense. Condensing with a single callout (“All full-sized products”) would create breathing room.

Footer Block

What We Love
✔ Retail placement adds credibility. Featuring Sephora and Ulta instantly elevates trust.
✔ Easy access to help links and navigation (Shop, Skin Quiz, BlumeTopia) keeps engagement paths open.
✔ Consistent color blocking. The deep blue footer visually separates the end of the sale content while maintaining brand alignment.

What We’d Do Differently
❌ The footer could reinforce urgency. Adding a reminder like “Sale ends soon” above the CTA would give late scrollers a final nudge.
❌ The small text “Up to 50% off sitewide” competes with the 51% message. Clarifying if the featured kit is an exclusive offer would reduce confusion.

Final Thoughts: What Email Marketers Can Learn

Blume’s Black Friday email is bold, clean, and persuasive; a great example of how to make a discount-driven message feel branded, not basic. The big visuals and product detail sell the value clearly, but fine-tuning the flow and hierarchy could make it even more effective.

3 Quick Wins to Steal for Your Next Sale Campaign

✅ Lead with a bold visual offer that instantly communicates value.
✅ Group product details by benefit to keep long lists easy to scan.
✅ Clarify timing and exclusivity so shoppers know exactly why to act now.

Why switching your tracking solution is easier than you think

Upgrading your tracking setup sounds complicated... but with TrackBee, it takes less than five minutes.

Agencies that test TrackBee alongside their clients’ existing tools see results right away.

They watch data accuracy improve in real time, then migrate fully without the headaches.

Why switching is so seamless:

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Getting clean, complete data doesn’t have to be hard.

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👀 Industry Intel

TikTok’s holiday hub is live

TikTok launched a Holiday Marketing Hub with fresh tips, performance data, and AI-powered tools to help brands plan high-performing campaigns. The downloadable guide includes festive fundamentals, a creative checklist, and links to free tools like Smart Video Generator and the Creator Marketplace.

💡 Why it matters: TikTok is going hard on shopping this season. If you're running campaigns, this is worth bookmarking. Especially useful if you're experimenting with influencer whitelisting, product drops, or AI ad tools.

TikTok rolls out ‘Bulletin Board’ to creators

TikTok has launched a broadcast-style feature called Bulletin Board, letting creators and brands send one-way updates to followers. Posts can include text, images, or video, and only creators can post. Followers can join boards to receive inbox notifications.

💡 Why it matters: It's TikTok’s version of Instagram’s broadcast channels and a signal the platform is investing more in community building. Great for teasing product drops, sharing exclusive content, or funneling followers to your site.

Meta adds Reels content protection tool

Facebook is giving creators a new way to protect their original Reels. If someone reuses your content without permission, you can now block its visibility across Facebook and Instagram, track its performance, or add attribution links. The tool is mobile-only for now and only available to creators in Meta’s monetization programs.

💡 Why it matters: This gives creators more control without having to file takedown requests. Expect more incentive to post Reels on Facebook where the tool can detect copies and enforce credit.

👨‍💻 The Hiring Vault

• SR. DIGITAL MARKETING MANAGER--6 Month Position, Carlsbad, CA: Nixon

• Retention Marketing Manager, Las Vegas: Inno Supps

• CRO & Retention Manager, San Diego, CA: The Honest Kitchen

• Sr. Manager, CRM, Westwood, MA: Crocs, Inc.

• Email & SMS Marketing Manager, Scottsdale, AZ: Sleepyhead

• Senior Manager, Retention, New York, NY: kate spade new york

• Senior Manager, Growth Marketing, New York, NY: Casper

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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