Hey it’s Chase and Jimmy here!

Marketing to parents is tricky territory. They're skeptical, they're busy, and they've been burned by overhyped products before.

Evereden gets this. Their recent promotional email feels more like helpful advice from a trusted friend than a sales pitch. Clean design, gentle copy, and a clear value proposition that doesn't resort to fear tactics or miracle claims.

But looking good and converting well aren't always the same thing. While their email nails the parent-friendly tone, there are some conversion opportunities hiding in plain sight.

This morning, we're analyzing how Evereden balances trust-building with sales tactics, and where small adjustments could turn their thoughtful approach into stronger results.

Also inside:

✔️ Marketing so smooth, it might actually bore you
✔️ Your checkout called, it wants its revenue back.
✔️ Industry Intel: Meta Tightens the Loop
✔️ Hiring Vault: 8 New retention marking jobs

Let’s break it down 👇

Marketing so smooth, it might actually bore you

The latest Omnisend updates are built for retention marketers who’d rather not spend their week exporting CSVs and duct-taping tools together. From smarter product recommendations to passive list growth and real-time segment syncing, August’s release is packed with behind-the-scenes upgrades that quietly boost performance (without eating into your time).

Try these now:

• Increase clicks with zero extra effort: Add recently viewed products to campaigns, so shoppers see exactly what they were eyeing—no setup needed.

• Grow your SMS list while you sleep: Enable SMS consent at WooCommerce checkout and let compliant opt-ins happen automatically.

• Stop wasting time on manual syncing: Shopify segments now update in Omnisend every hour. No exports. No juggling audiences.

• Tighten up your targeting fast: Favorite your high-performing segments so you can build and send faster.

• Use cashback to retain more customers: Integrate Dollarback and offer real store credit instead of confusing points.

Evereden’s Promotional Email: Skincare Meets Parent-Friendly Marketing

Evereden’s email speaks fluent parent.

It’s gentle, helpful, and enjoyable to scroll through. No overhyped claims or chaos. Just clear, calm energy that makes buying feel like self-care for your kid.

But does it just look good, or does it convert? Let’s break it down.

Header Block

What We Love

✔ Welcome code alert. That neon yellow strip at the top is loud in the best way. It instantly gives new customers a reason to stick around.
✔ CTA with personality. “Go Get ’Em” is playful and actionable. A good reminder that CTAs don’t have to be boring to work.
✔ Offer is crystal clear. No hunting for the deal. You get two free products. Worth $24. And you know exactly what to do to get them. It’s all spelled out beautifully (with pictures!)

What We’d Do Differently

❌ Headline needs more punch. “Yes, the whole routine” is cute, but vague. A bolder hook tied directly to the freebie or skin benefits might grab more attention.
❌ Push urgency. “Limited-time” or “while supplies last” would light a fire under hesitant shoppers.
❌ Clarify what the products do. Not everyone will know what a multi-vitamin face cream means for kids. A tiny blurb could help here.

🔍 TL;DR: It’s a strong start: clear, friendly, and confidence-boosting. But a bit more spark and urgency could turn skimmers into shoppers faster.

Body Block

What We Love

✔ Testimonial + CTA combo. The customer quote adds emotional weight and credibility, and the “Grab Yours” button keeps the clicks coming.
✔ Shoppable product bundles. The mini catalog with “save” badges and free gift labels is good-looking and conversion-friendly. Each bundle feels purposeful, not random.
✔ Multiple CTAs. No one’s scrolling back to find the main button. Every bundle gets its own nudge, making it super easy to act.

What We’d Do Differently

❌ Show the exact price. We see how much we save, but not what each bundle costs. That’s a miss, especially since the freebie requires a $59 spend.
❌ More brand education, please. This is kids’ skincare. Parents want to know it’s gentle, safe, and made with good stuff. A quick blurb or ingredient callout would go a long way.
❌ Inject emotion. A photo of a child using the cream or a parent applying it would take the email from “nice offer” to “I can see my family using this.”

🔍 TL;DR: Super shoppable and clean, but it needs a little more trust-building and warmth to really win parents over.

Footer Block

What We Love

✔ The row of reasons. “Free returns,” “Dermatologist approved” – these little badges quietly build trust without crowding the page.
✔ Nice, clean finish. No clutter, no chaos. Just a smooth landing.
✔ Instagram plug. It’s soft, subtle, and keeps the conversation going outside of email.

What We’d Do Differently

❌ Use visual social icons. That Instagram text link is easy to miss. Add visual icons so readers know where to find you.
❌ Give options, not just a goodbye. A preference center helps reduce unsubscribes and gives people control over what (and how many) emails they get.
❌ Brand it. A small logo or tagline in the footer would help tie everything together and leave a stronger impression.

🔍 TL;DR: The footer does its job well. Just needs a bit more branding and interactivity to fully seal the deal.

Final Thoughts: What Email Marketers Can Learn

Evereden’s email is clean, intentional, and parent-friendly without being patronizing. The value is clear, the bundles are smart, and the tone hits just right.

The next step? Layer in more emotional connection and product education. Because when you're marketing skincare for kids, peace of mind is the selling point.

💡3 Quick Wins to Steal for Your Next Promo Email

✅ Lead with the freebie. If you’re giving away products with purchase, don’t bury the offer. Show the value, the visual, and the “how-to” upfront.
✅ Bundle with intention. Group products in a way that makes life easier for the buyer. And always include pricing, savings, and clear CTAs.
✅ Close with trust. Your footer isn’t dead space. Use icons, social proof, and benefit-driven blurbs to reinforce why your brand is the right choice.

Remember: it’s the little tweaks that turn a good promo email into a cart-clincher!

Your checkout called, it wants its revenue back.

You’ve done the hard part.

📈 Campaigns are working.

🛒 Carts are filling up.

But conversions? Stuck.

Because your checkout is:

Slow to load (especially on mobile)

Missing upsell/cross-sell opportunities

Letting failed payments walk without a second try

And when customers drop? Your data is scattered across 5 tools, so you can’t even see where you lost them.

Sticky.io fixes that.

✅ High-speed, mobile-first checkout with built-in order bumps + delayed upsells

✅ Smart payment routing + retries to recover lost transactions

✅ Integrated CRM that tracks every campaign, affiliate, and churn signal in one place

You already paid to get them here, don’t let your checkout send them away.

👀 Industry Intel: Meta Tightens the Loop

Meta is making its ecosystem harder to scam, easier to advertise in, and more social by default. From expanded brand protection tools to AI-led ad strategies and deeper friend-first features on Instagram, here’s what’s worth watching.

Meta Expands Brand Protection With Scam Ad Reporting and Smarter Tools

Meta has upgraded its Brand Rights Protection dashboard with new UI improvements and expanded functionality. Brands can now report scammy or misleading ads (even if they don’t explicitly use your IP) through a new “Other” category. They’ve also added AI-powered image matching to detect counterfeit products, streamlined the takedown process, and improved case tracking tools.

💡 Why it matters: Brand impersonation and sketchy lookalikes are on the rise, especially around high-volume sales seasons. These updates give brands more control and visibility, and the ability to fight back even if the scam ad isn’t using your logo or exact product photos. Combine that with AI image detection, and Meta is finally giving real tools to clean up the feed.

Meta’s Ad Advice: Let the AI Take the Wheel

Meta’s latest ad guidance pushes advertisers to embrace Advantage+ placements, diverse creative assets, and only use placement exclusions when absolutely necessary. Their AI ad model now uses longer context and more signals, driving a reported 5% lift in IG ad conversions and 3% on Facebook.

💡 Why it matters: Meta wants you to stop micromanaging and start feeding the machine. The takeaway? Build for flexibility; create multiple assets, lean on Advantage+ for delivery, and reserve manual controls for brand safety only. As Meta inches closer to a one-click AI ad future, adaptability becomes the new strategy.

Instagram Launches Reposts, Map Sharing, and the “Friends” Tab

Instagram just dropped three new social-focused features:

→ Reposts let users share Reels and posts to their followers, with a dedicated repost tab on profiles

→ Map sharing allows location-based content discovery and optional friend-only location visibility

→ The Friends tab in Reels shows content your friends have liked, commented on, or reposted

💡 Why it matters: Instagram is doubling down on content as conversation. Reposts can help amplify UGC and creator content without needing to reshare manually. The map layer supports IRL experiences and local engagement. And the Friends tab? It shifts discovery away from pure algorithm and toward shared social proof, giving brands more incentive to spark interaction among close-knit audiences.

👨‍💻 The Hiring Vault

• Manager, Content - Mark and Graham, San Francisco, CA: Williams-Sonoma, Inc.

• CRM & Email Marketing Specialist, Austin, TX: YETI

• Senior Email Marketing Specialist, San Jose, CA: Azazie, Inc.

• Senior Associate, Lifecycle Marketing, New York City Metropolitan Area: Daily Harvest

• Digital Marketing Specialist, Vista, CA: Plum Paper

• Email and SMS Marketing Manager, West Jordan, UT: Sportsman's Warehouse

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

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