Hey, it's Chase and Jimmy here.

We live in a world where shoppers’ attention spans are shorter than ever, and decision paralysis is real.

That means one thing: every. cart. counts.

Grab your coffee and scoot up a chair because this morning, we're talking all things abandoned carts.

Also inside:

✔️ How switching to Omnisend unlocked ¥1.9M per campaign
✔️ We don’t know who needs to hear this but retention is not a seasonal task.
✔️ Quick Clips: This week's latest stories in eCom

Let’s dive in.

How switching to Omnisend unlocked ¥1.9M per campaign

When you’re managing a 130K-subscriber list, most platforms start to crack... slower builds, clunky segmentation, declining engagement. That’s exactly where Salomon was stuck before moving to Omnisend.

After switching, their team finally had the tools to build cleaner campaigns, localize global assets without friction, and segment by real customer behavior. The result: 45 percent open rates on a massive list and nearly ¥1.9M in revenue per send.

How Omnisend helped them scale:

• Smarter segmentation across categories and loyalty tiers
• Faster campaign production using global templates + localized copy
• Automations tied directly to their membership system via API
• A/B testing that actually informs future sends

Read the full story.

Every Cart Counts: Proven Strategies to Reclaim Abandoned Carts

Cart abandonment still stings. And in 2025, it’s more common than ever.

With rising ad costs and shifting consumer behavior, every uncompleted checkout hits harder. But the good news? Most of those “lost” carts aren’t gone forever.

With the right mix of transparency, personalization, and automation, you can turn hesitation into conversion (and frustration into revenue).

Let’s break down what’s driving abandonment today and how to fix it. 👇

Why Shoppers Abandon Carts

Before you can recover sales, you need to understand why shoppers bounce in the first place. Here are the most common culprits in 2025 and what you can do about each.

1. Surprise Costs at Checkout

Even in an era of one-click convenience, unexpected fees still ruin the moment. Studies show that nearly half of shoppers abandon carts because taxes, shipping, or handling fees catch them off guard.

Fix it:

• Be upfront about all costs on product pages.

• Offer a shipping estimator early in the flow.

• Highlight free shipping thresholds clearly (“Free shipping on orders over $75”).

Transparency earns trust (and trust converts).

2. Forced Account Creation

Nothing kills purchase intent faster than a “Create an Account” roadblock. Around 35–40% of shoppers still ditch their carts at this stage.

Fix it: Offer guest checkout. Then, invite users to create an account after purchase to track orders or earn loyalty points. You’ll still capture their email, just without the friction.

3. Shipping Frustrations

Customers expect options: fast, free, or flexible. When they don’t get them, 1 in 4 will walk away.

Fix it:

• Provide multiple delivery methods and clear delivery windows.

• Display shipping costs before checkout.

• Add real-time carrier updates to reduce anxiety.

In this day and age, a “Where’s my order?” email shouldn’t exist. Your checkout should answer that question before they hit “Buy.”

4. Clunky Checkout Experiences

If your checkout takes longer than ordering takeout, you’re losing sales. Over half of all abandonments stem from slow, confusing, or overly complex checkout processes.

Fix it:

• Use autofill and digital wallet options like Shop Pay, Apple Pay, or PayPal.

• Cut non-essential fields.

• Make the entire process mobile-first.

Simplicity wins conversions.

5. Shoppers Who Just Aren’t Ready

Sometimes, shoppers aren’t leaving because they’re unhappy, they’re just undecided. Roughly 60% of abandoned carts fall into this “browsing” category.

Fix it: This is where your email and retargeting strategy comes in. A well-timed follow-up can turn window-shoppers into buyers.

How to Recover Lost Sales with Email Marketing

Once someone abandons a cart, the real work begins. Here are four ways to use email and cross-channel follow-ups to bring them back.

1. Capture the Email Early

No email = no recovery.

Prompt users for their address before checkout completion; ideally when they add an item to their cart or start filling out details.

Then, use automated follow-ups to bring them back:

• Send your first email within 3–4 hours.

• Follow up 24 hours later with social proof or urgency.

• Close the loop with a final reminder 48–72 hours later.

💡 Sending three cart recovery emails can generate up to 70% more revenue than sending one.

2. Use Dynamic Content to Personalize the Follow-Up

The best cart recovery emails feel handpicked.

Leverage dynamic blocks to show:

• The exact products left behind

• Complementary recommendations

• Contextual messaging (“Still thinking about this color?”)

Example:

Subject: “You’ve got good taste, [Name] 😏”
Body: “We noticed you left [Product] behind… and we think you’ll love it even more with [Related Item]. Complete your order today and we’ll cover shipping.”

Personalization turns a reminder into a reason to buy.

3. A/B Test Everything

There’s no universal “best” cart recovery email. It’s all about what works for your audience.

Test variations in:

• Timing (3 hours vs. 12 hours)

• Subject lines and tone

• Incentives (discount vs. free shipping)

• CTA placement or design

Small tweaks can make big differences in conversion.

4. Layer in Cross-Channel Retargeting

Not everyone checks their inbox. so meet them where they scroll.

Use on-site tracking and synced audiences to retarget abandoned-cart users across:

• Meta and TikTok ads

• Google Display or YouTube

• SMS or WhatsApp reminders

Keep messaging consistent and frequency reasonable. The goal isn’t to chase, it’s to stay top of mind.

Turning Cart Abandonment Into Opportunity

Every abandoned cart tells a story… and gives you a chance to write a better ending.

By tackling the root causes (like friction and surprise costs) and layering in smart recovery tactics (like email and retargeting), you’re not just patching a leak,  you’re building a smarter funnel.

Remember:

• Be transparent.

• Simplify the path to purchase.

• Automate the follow-up.

Cart abandonment will never hit zero. But with the right systems, it’ll hit your revenue goals instead.

We don’t know who needs to hear this but retention is not a seasonal task.

Take this as your sign to not slow down.

Keep the momentum rolling into the new year with our 7-part Year-Round Retention Series; packed with sharp, practical plays that drive second orders, build loyalty, and turn holiday shoppers into long-term customers. Access the series here.

Quick Clips:

• 539 Brands running holiday sales: Alexa Kilroy is a real one for doing the digging so you don’t have to. Check out her spreadsheet feat. over 500 DTC brands running holiday sales this year.

• Built Brands expands with new 132K sq. ft. facility: Built is scaling up to meet demand for its protein snack bars, opening a second production site in Provo, Utah. The facility will employ up to 500 people and support national distribution to retailers like Costco, Target, and Publix.

• Gen Z shifts how brands show up this holiday: Despite spending 34% less, Gen Z still expects personalization, community, and curated in-store experiences. Brands are responding with creator campaigns, AI-powered tools, and social-first gifting strategies to stay relevant.

• Liquid Death drops energy drinks with a twist: Liquid Death’s new Sparkling Energy line delivers 100mg of caffeine from coffee beans, 5 calories, and their usual death defying names like “Orange Horror” and “Scary Strawberry.” First stop: Amazon, then retail in 2026.

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me. Always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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