Hey it’s Chase and Jimmy here!

Some goodbyes hit harder than others.

Fly By Jing’s farewell email for Black Vinegar is a sharp, urgency-first send that gets straight to the point. Clear reason, clear deadline, clear value. We broke down what makes this kind of “last call” email work.

Also inside:

✔️ From overpriced ESP to 25% growth
✔️ From garage to 9 figures: the Portland Leather story
✔️ Hiring Vault: 7 New retention marketing jobs

Let’s break it down 👇

From overpriced ESP to 25% growth

Pasignia was spending more and getting less.

High ESP costs, slow campaign launches, and underused SMS meant their retention marketing was stuck... until they switched to Omnisend with agency partner Ecommerce Boost.

Here’s what changed:

 ✅ Migrated seamlessly from their old ESP (zero downtime, zero data loss)
 ✅ Built automations for welcome, cart, post-purchase, and win-back flows
 ✅ Launched branded, mobile-first campaigns 50% faster
 ✅ Added SMS and push for true omnichannel impact

The results?

+25% revenue growth

55% average open rates

Lower costs, higher efficiency, happier customers

See how Pasignia turned retention into a profit center with Omnisend + Ecommerce Boost.

Fly By Jing’s Farewell to Black Vinegar: A Clean, High-Urgency Send Done Right

Fly By Jing announces the end of their Black Vinegar with a bold, no-frills email that’s built to drive action. It’s straightforward, visually striking, and leans heavily into urgency without overdoing the drama.

Here’s the breakdown.

Header Block

What We Love
✔ The headline does its job. “Farewell Black Vinegar” is simple and direct, instantly communicating the message.
✔ The date stamp matters. Calling out the last day to order gives customers a real deadline to act on.
✔ Strong visual focus. The hero bottle is front and center, and the yellow on dark green color palette feels very on brand.

What We’d Do Differently
❌ The top section has a lot of visual weight. A short line like “Limited quantities left” could help clarify how urgent this actually is.
❌ The hero section is strong, but it jumps straight into “farewell” without a quick value reminder. Adding one short line about what makes this vinegar special would help anchor new customers who haven’t tried it yet.

Body + Reviews Block

What We Love
✔ The copy tells the story quickly. You immediately understand why it’s being discontinued and what makes it special.
✔ The flavor notes hit. Mild acidity, woody umami, full-bodied depth. These details make the product feel elevated without being long-winded.
✔ Use cases help. Showing how to use it in vinaigrettes, dumplings, classic Sichuan dishes, or finishing sauces makes it easy to imagine grabbing multiple bottles.
✔ The reviews reinforce value. They read authentic, and placing them right after the explanation feels like a natural trust-building moment.

What We’d Do Differently
❌ The body section is solid, but the paragraphs run long. Breaking them into shorter lines or adding micro headers like “Why people love it” or “What makes it different” would improve scannability.
❌ The reviews are strong, but the formatting could use more spacing. Right now they feel stacked tightly which makes the section feel heavier than it needs to.

Footer Block

What We Love
✔ The food image at the bottom closes strong. It reinforces how versatile the product is and brings you right back into the world of flavor.
✔ Clean branding. The Fly By Jing logo and social icons look great against the black background.
✔ The simple footer keeps attention on the main goal, which is ordering before it sells out.

What We’d Do Differently
❌ A final CTA at the bottom would help catch readers who scroll quickly. Something like “Stock up before it’s gone” would work well here.
❌ A short thank you message could make the farewell feel more personal without being over the top.

Final Thoughts: What Email Marketers Can Learn

This is a strong example of how to announce a product sunset without making the email heavy or sentimental. Fly By Jing keeps it focused on the facts: it’s going away, here’s why it’s great, here’s why you should grab it now. The visuals do a lot of the work, and the copy fills the gaps cleanly.

3 Quick Wins to Borrow for Your Next Limited Run Email

✅ Set a clear final date. It drives faster decision making.
✅ Combine education and social proof in one section to build trust quickly.
✅ End with a strong visual reminder of how the product is used to reinforce desire.

From garage to 9 figures: the Portland Leather story

Curtis Matsko and MacCoy Merkley break down how vision, storytelling, smart manufacturing, and fearless leadership turned a tiny garage project into a 9-figure DTC powerhouse.

A masterclass in brand building and resilience. Watch the full session here.

👨‍💻 The Hiring Vault

• DTC Marketing Manager, Brooklyn, NY: Sabai

• CRM Manager, Westwood, Boulder, CO: PopSockets

• Manager, Lifecycle & Retention Marketing (DTC), Los Angeles, CA: FIJI Water

• Retention Marketing Manager, Dallas-Fort Worth Metroplex: Divi

• Sr. Manager, Loyalty & Rewards, Irvine, CA: iHerb

• Head of Retention, United States: Javvy Coffee

• Senior Lifecycle and Retention Strategist, Durham, NC: Dollar Shave Club

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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