Hey it’s Chase and Jimmy here!

Forever Beaumore (formerly Embody) launched their new Sun Gummy with an email that screams wellness vibes and innovative beauty.

The product? Solid.

The visuals? Bright and inviting.

The copy? It’s informative, but not doing enough to close the sale.

In today’s breakdown, we dig into what this email gets right, from strategic CTA placement to trust-building education, and where it could use a glow-up. Spoiler: a few quick edits could turn this from nice launch to instant sellout.

Also inside:

✔️ The $500K → $6M email checklist
✔️ Industry Intel: TikTok fan clubs, Pinterest SEO tips, and Instagram’s new Reels editor
✔️ The latest job openings across email, retention, and ecommerce marketing.

Let’s break it down 👇

 📧 The email marketing checklist for crossing $1M (and then some)

Scaling email past seven figures isn’t about sending more. It’s about sending smarter.

In this live session, Carl Ashton, Founder of EasyEmailBoost, shares the exact email marketing checklist he’s used to help brands grow from $500K to $6M in annual revenue. Whether you’re just hitting your first milestones or looking to level up your program, this framework helps you identify what stage you’re in (and what to do next to scale profitably).

You’ll learn:

 ✅ The core checklist for smarter, scalable email marketing
 ✅ How to spot where your brand sits on the growth path
 ✅ What to fix or double down on to drive more revenue
 ✅ Real tactics Carl uses to unlock the next level for his clients

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🍊 Forever Beaumore’s Sun Gummy Launch Email: Sweet Innovation That Needs Some Vitamin D

Embody (now Forever Beaumore) dropped their Sun Gummy with an email that’s giving us all the wellness vibes. We love the idea of eating our way to better sun protection, but the real question is: does this email convert readers into buyers?

Let’s take a closer look.

Header Block

What We Love

✔ Instant product clarity. “You’re gonna love the Sun Gummy” tells you exactly what you’re getting. No guessing game or cryptic messaging – just straight-up product love at first glance.

✔ Welcome discount sweetener. New subscribers get rewarded right off the bat, which is exactly how you want to start that relationship. It shows that being on this list actually pays off.

✔ Strategic CTA placement. That green shop button sits perfectly in the center, not banished to email Siberia at the bottom. It's impossible to miss.

✔ Fresh, sunny photography. Those citrus slices and wooden tray create the perfect vitamin-C-meets-sunshine vibe. It's clean, bright, and makes you think “healthy glow.”

What We'd Do Differently

❌ Trim the text overload. That header is doing way too much. The long paragraph about antioxidants and free radicals reads like a science textbook, not a product tease.

❌ Clarify the welcome perk. “Use code WELCOME15” sounds great, but what does that actually get you? 15% off? $15 off? 15 free gummies? Don’t make readers do math. Spell out the discount so it hits harder.

❌ Sharpen the CTA copy. “Shop Embody” is about as exciting as watching paint dry. Try “Get My Gummies” or “Start Glowing” – something that connects to the product and creates urgency.

🔍 TL;DR: The product hero and visuals are solid, but the copy needs a serious edit. Less science lecture, more irresistible offer clarity.

Body Block

What We Love

✔ Educational approach. The step-by-step breakdown of how Sun Gummy works as a second layer after sunscreen is smart. It builds trust and sets realistic expectations about usage.

✔ Lifestyle imagery that sells the feeling. That woman eating a gummy covered in face cream is living her best life. It’s playful, relatable, and makes the product feel like part of a fun routine, not a medical necessity.

✔ Mid-scroll CTA capture. That secondary button grabs people who missed the first CTA in the header or those who needed to warm up a bit before clicking.

What We'd Do Differently

❌ Break up the text walls. Two massive paragraphs? That’s not email-friendly. The information is valuable, but it needs visual breathing room. Show the two-step process side-by-side with icons, or turn benefits into scannable bullets.

❌ Add social proof. This is supplements we’re talking about – people need to trust what they’re putting in their bodies. Where are the reviews, star ratings, or certified badges? Credibility is everything in wellness.

❌ Create urgency. There’s no compelling reason to act now. Mention the welcome offer again, add a deadline, or showcase limited-time bundles. Make sitting on the fence uncomfortable.

🔍 TL;DR: Great educational content and use of psychology, but it needs a visual redesign and credibility boosters. Also, give people a reason to buy today, not eventually.

Footer Block

What We Love

✔ Interactive quiz. This little activity is brilliant for hesitant buyers. It helps them understand whether the product is right for them. Great way to turn “maybe” into “yes!”

✔ Clean and minimal. The footer doesn’t compete with the main message. It’s there when you need it but doesn’t distract from the conversion goal.

✔ Social links. Instagram, Facebook, TikTok, and Pinterest icons give brand fans multiple ways to stay connected and discover more content.

What We'd Do Differently

❌ Add helpful navigation. Where’s the shop link for browsers? FAQs for the curious? About page for brand story seekers? A few website links would serve readers who want to explore before committing.

❌ Include a preference center. Unsubscribe is the nuclear option. What about readers who want fewer emails or different content types? Give them choices before they bail completely.

❌ Add personality to the sign-off. The footer feels robotic. A warm tagline, human sign-off, or even a final gentle CTA would make the brand feel more approachable.

🔍 TL;DR: Functional but forgettable. A few helpful links and a human touch would make this footer work harder for both user experience and retention.

Final Thoughts: What Email Marketers Can Learn

This email is like that friend who explains every ingredient in their smoothie but never convinces you to try one. Forever Beaumore has a cool product and solid education, but they’re missing that “I need this in my life” moment that actually drives sales!

3 Quick Wins to Steal for Your Next Launch

✅ Layer your CTAs strategically. Don't put all your conversion eggs in one basket. Forever Beaumore nails this with header, mid-body, and quiz CTAs that catch readers at different engagement levels.

✅ Build trust before you build hype. Some products need credibility more than clever copy. Reviews, UGC, and badges should be front and center – especially for anything people put in their bodies.

✅ Educate, but make it scannable. Helpful content is great, but only if it's visually digestible. Break up text with icons, bullet points, or side-by-side comparisons that make complex info easy to absorb.

Forever Beaumore nails the innovative product story. But great products need emails that close the deal, not just open minds.

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Perfect for brand operators, retention marketers, and copywriters who want to send emails with purpose, not just pretty pictures.

👀 Industry Intel: Social Moves That Matter

Every platform is racing to become the next shopping destination. These updates reveal where that battle is heading, and which new tools give brands the biggest advantage right now.

TikTok Tests “Broadcast Channels” and Fan Clubs

TikTok is rolling out a Telegram-style broadcast feature which allows creators to send one-way messages to followers and launch “Fan Clubs” to build community around livestreams. These fan clubs include exclusive access and perks for top fans, aiming to deepen creator-follower engagement.

Why it matters: Broadcast Channels give brands a low-lift way to push product updates, drops, and insider content without relying on algorithm reach. Fan Clubs could be a new playground for loyalty-building, especially if you're experimenting with live shopping.

Instagram Adds Video Keyframe Editing + Colored Note Backgrounds

Instagram’s new update introduces keyframe-level editing in Reels, allowing users to precisely control how text and stickers appear, move, or disappear over time, frame by frame. Meanwhile, Notes now support colored backgrounds and emoji reactions, making casual messages in DMs feel more expressive.

Why it matters: Fine-tuned Reels mean easier edits for polished product demos and UGC (without leaving the app). And while Notes might seem like a small update, they’re getting real reach. Don’t sleep on these playful, low-effort tools for message-based retention.

Snapchat Drops Summer Trend Insights

Snapchat released new data showing what Gen Z is snapping, shopping, and obsessing over this summer. Big themes? Vacation inspo, nostalgic trends, and hyper-personalized recommendations.

Why it matters: Snapchat is still underused by eCom brands. But if Gen Z is your buyer, these seasonal trends offer creative direction for ad campaigns and organic content that meets your audience’s current vibe.

LinkedIn Adds Video Headers for Articles & Newsletters

LinkedIn just introduced video headers for long-form content, letting users upload custom intros for newsletters and articles. It’s a small tweak but leans into the platform’s growing content creator ecosystem.

Why it matters: If you're running B2B eCom or building brand authority, these video headers help make educational content stand out, especially in crowded feeds. Think: behind-the-scenes of your product or expert commentary to build trust.

Pinterest Shares New Visual Search Best Practices

Pinterest dropped updated guidance on optimizing pins for discovery, including SEO-friendly text overlays, high-quality visuals, and platform-native formats. They’re pushing brands to think of Pinterest as a visual search engine, not just a mood board.

Why it matters: Pinterest isn’t just top-of-funnel anymore, it’s powering purchase decisions. eCom brands should treat it like a search engine, optimizing content the way you would for Google or Amazon.

👨‍💻 The Hiring Vault

• Email Marketing Data Analyst, Forest Lake, MN: Bare Home

• Email Marketing, Revenue Growth Specialist | B2B & Customer Loyalty, Chicago, IL: Em and Me Studio

• Email & SMS Marketing Specialist, Chino, CA: Oh Beauty

• DTC Email Copywriter, United States: Stimulate

• Email Campaign Developer, Fanatics Commerce CRM, Jacksonville, FL:
  Fanatics

• Retention Marketing Specialist, Los Angeles Metropolitan Area:
  Frank & Eileen

• Email Marketing Manager, New York, NY: J.Crew

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

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