Happy Friday! Chase and Jimmy here. 👋

Let’s talk about one of the most powerful tools in your marketing arsenal:

Automated email sequences.

Unlike one-off messages, sequences are strategic conversations that guide customers through their journey, turning first-time visitors into loyal buyers.

And they work. Welcome emails see incredibly high open rates of up to 50-60%, and a good abandoned cart sequence alone can recover up to 30% of lost sales.

So today, we’re diving into five email sequences you need to boost conversions for your online store. But first a few goods!

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• High-Engagement Forms: Boost conversions with a 2-step flow, detailed frequency controls, easy A/B testing reports, and the ability to bypass non-required fields for a frictionless experience.

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• Builder Upgrades: Enjoy automatic removal of badges after upgrading plans—no manual edits needed. Connect directly with your audience using the new Discord social icon in your emails.

• Usability Improvements: From segment copy and risk warnings to automatic campaign delays and push notification URLs, these small tweaks significantly improve your workflow in Omnisend.

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5 Powerful Email Sequences to Boost eCommerce Sales

1. Welcome Sequence

When someone joins your email list, they’re showing genuine interest in your brand. Your welcome sequence sets the tone for your entire relationship.

Here’s how to nail your welcome sequences:

• Hit ‘send’ instantly: Don’t leave them hanging! Send your welcome email within minutes of sign-up. Thank them sincerely for subscribing and show them you’re a brand worth paying attention to.

• Tell your story: Give them a reason to care. Share a bite-sized version of your brand’s journey – why you started, what problem you’re solving, and what makes you different.

• Set clear expectations: Let subscribers know exactly what’s coming – how often you’ll email (weekly or biweekly?), the type of content they’ll get (exclusive drops, helpful guides, or behind-the-scenes insights?), and how they can adjust preferences.

• Give them a reason to stay: Make their first interaction with your brand rewarding. Offer a juicy incentive – a discount, freebie, or valuable resource – that makes them think, "Wow, if this is the free stuff, imagine how good the paid stuff is!"

Welcome sequence example

Email 1: Right after signup – Warm welcome + incentive.

Email 2: 2 days later – More about your brand’s mission.

Email 3: 4 days later – Helpful resources or top product picks.

2. Abandoned Cart Sequence

A shopper adds items to their cart, gets to checkout… then disappears. Life gets busy. Your job? Remind them why they wanted those items in the first place.

An abandoned cart sequence can help bring them back to complete their purchase.

Here’s how to ace your abandoned cart emails:

• Strike while it’s hot: Send the first reminder within 1-3 hours while their interest is still fresh. A simple nudge with their cart contents keeps your brand top of mind.

• Add some urgency: Remind them that items sell fast or their exclusive discount won’t last forever. Limited stock or time-sensitive offers create FOMO and drive action.

• Make it personal: A generic “Come back!” email won’t cut it. Use their name, show them the exact products they left behind, and keep the tone friendly and conversational.

• Sweeten the deal (if needed): If they still haven’t checked out, a small discount or free shipping can be the final push they need to complete their order.

Abandoned cart sequence example

Email 1: 1-3 hours after abandonment – Reminder + easy return to cart link.

Email 2: 24 hours later – Social proof + urgency.

Email 3: 48 hours later – Final reminder, possibly with a small incentive.

Here’s an example of Woolino’s abandoned cart sequence. They start off with a friendly reminder of the products left in the cart.

3. Win-Back Sequence

Every store has them: customers who made purchases in the past but haven't returned in months. A strategic win-back sequence can reignite their interest in your brand.

How to win them back:

• Remind them why they loved you: Highlight their past purchases, showcase best-selling favorites, or introduce exciting new arrivals that match their tastes.

• Throw in a little incentive: Give them a reason to come back with a special discount, VIP offer, or early access to new products – something they can’t resist.

• Make it effortless: Remove friction by including a one-click return-to-shop link. The easier it is, the more likely they are to follow through.

• Send a final nudge: If they haven’t taken action, let them know this is their last chance before they miss out (e.g. offer expiring or being removed from your list).

Win-back sequence example

Email 1: After 3-6 months of inactivity – “We miss you” + update on what’s new.

Email 2: 3 days later – Value-driven content or a discount.

Email 3: 2-3 days after that – Final call before they’re “removed” (a psychological trigger).

4. Post-Purchase Upsell Sequence

Your best customers are the ones who’ve already made a purchase. The moment after they buy is the perfect time to recommend complementary products and boost order value.

Here’s how to craft amazing upsell sequences:

• Start with gratitude: Open with a genuine “Thank you for your purchase!” This builds goodwill and makes your next suggestion feel natural, not pushy.

• Recommend relevant add-ons: Suggest accessories, refills, or upgrades that enhance their experience. Make it clear why these products are a perfect match.

• Use social proof: Showcase customer reviews and bestsellers with phrases like “Customers who bought X also loved Y” to create trust and curiosity.

• Offer a bundle discount: Give them a limited-time offer to grab complementary products at a discount, making it easier for them to say yes.

Post-purchase upsell sequence example

Email 1: Order confirmation – Subtle product recommendations.

Email 2: 2 days later – Dedicated upsell email with best matches.

Email 3: 5-7 days later – Final reminder before the deal expires.

5. Educational Nurture Sequence

Not every email should push a sale. Some should simply add value and strengthen your relationship with customers. A well-crafted nurture sequence positions your brand as a trusted resource while keeping engagement high.

Here are some great ways to educate and nurture your audience:

• How-to guides & tutorials: Show customers how to get the most from your products with step-by-step guides, tips, or short explainer videos.

• Behind-the-scenes stories: Give them an exclusive look at your brand’s journey—from your creative process to your sustainability efforts.

• Customer success stories: Feature real people using your products to build credibility and inspire new customers to take action.

• Your mission and values: Share what drives your brand and invite customers to be part of a bigger movement that aligns with their values.

Educational nurture sequence example

Email 1: Right after purchase or sign-up – Immediate value (guide, tips, or video).

Email 2: Every 7-10 days – A mix of educational and community-driven content.

Email 3+: Ongoing – Subtle product mentions tied to the content theme

Wrapping up

Email sequences aren’t a one-and-done strategy. The best brands analyze, refine, and improve their automations regularly to keep them fresh and high-performing.

Remember to:

✅ Prioritize based on impact. Start with welcome and abandonment sequences first.

✅ Space emails appropriately. Too many too fast? Spammy. Too few? Ineffective.

✅ Track and tweak performance. Pay attention to open rates, clicks, and conversions.

✅ A/B test everything. Timing, subject lines, offers. Small tweaks = big results.

🌴 Tired of Boring eCommerce Events?

You won’t find stale panels or pushy vendor pitches at Commerce Roundtable Miami.

This is where eCom leaders come to learn, connect, and grow—no fluff, just real value.

So meet us in Miami on April 25! Here’s what you can expect:

✔️ Fresh Strategies That Work – No BS, just actionable insights.

✔️ No Awkward Sales Pitches – 70% of attendees are brand-side pros.

✔️ 20+ Expert Speakers – Learn from the visionaries shaping eCommerce.

✔️ Epic Networking – Meet top DTC founders, marketers, and operators.

✔️ Unmatched Vibes – From the stunning venue and world-class catering to the afterparty, it’s all a vibe.

Tickets are moving fast—don’t miss out on Miami’s most anticipated DTC event!

🔥 DTC Wins:

Sisterhood of the traveling Rickshaw—In an effort to raise £350,000 in honor of International Women's Day, Pauline Paterson, the co-founder of British beauty brand Dr.PAWPAW, is taking part in the Sisterhood Rickshaw Rally 2025.

Paterson is one of the 60 female entrepreneurs to join The Sisterhood Rickshaw Rally 2025—a 1,000km rickshaw rally across India from 6-11 March.

The funds raised will go towards grassroots charities that support women and girls across India to build safe classrooms, provide skills training for women, and offer maternal health support.

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me—always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond