Hey it’s Chase and Jimmy here!

Season changes aren’t just for wardrobes, they’re for inboxes too.

HIRO’s routine reset email uses back-to-school energy as a cue to reset routines, pairing a clean design with clear product benefits and a 20% off incentive. It’s simple and functional, but could stronger flow and CTA placement make it even more effective?

We break it down.

Also inside:

✔️ Free Webinar: 7 Timeless Headline Formulas for Every eCommerce Brand
✔️ How HappyFlops Unlocked $89K in Hidden Revenue
✔️ Industry Intel: Platforms Prep for Peak Season
✔️ Hiring Vault: 9 New Retention Marketing Jobs

Let’s break it down 👇

Free Webinar: 7 Timeless Headline Formulas for Every eCommerce Brand

Your campaigns are only as strong as their headlines. But let’s be real... nothing stalls progress faster than staring at a blank page with zero inspiration.

That’s why Omnisend’s Senior Content Marketing Manager, Milda, is breaking down 7 proven headline formulas that top brands use every day to hook attention and drive clicks.

You’ll learn:

• How to borrow proven headline formulas (without sounding generic)

• Real brand examples you can use for inspiration

• Ways to adapt each technique to your products and voice

• Quick tips to avoid headlines that fall flat

👉 Don’t let weak headlines sink your BFCM campaigns >> Join the Omnisend team on Oct 23 at 7:00 AM PT.

HIRO’s Seasonal Email: A Routine Reset with Benefits

HIRO’s email leans into seasonal change as a reason to reset habits. With bold product visuals, benefit-driven copy, and a straightforward discount, it’s clean and functional. But does it motivate readers to start a new routine?

Let’s dig in.

Header Block

What We Love
✔ Strong seasonal hook. “New season, new routine?” taps into the natural reset moment of back-to-school and fall.
✔ Clear discount offer. The 20% off message is unmissable and paired with a bold CTA.
✔ Simple, bold design. The green background and smoothie hero image keep the focus sharp on health and renewal.

What We’d Do Differently
❌ The CTA button sits a bit low. Placing it closer to the opening copy could make the incentive feel more immediate.
❌ The code “BACK20” feels generic. A more branded or seasonal code (like HIRO20 or FALL20) might feel more personalized.

Body Block

What We Love
✔ Benefits broken down clearly. The Essential Health section highlights four specific advantages in easy-to-read bullets.
✔ Strong product positioning. Immunity, digestion, and energy are clearly tied to functional outcomes.
✔ Good use of lifestyle imagery. The hydration section shows real people using the products, which adds approachability and trust.

What We’d Do Differently
❌ Feature-heavy bullets could use more emotional framing. Instead of only listing what’s inside, tie benefits to everyday life outcomes.
❌ The Hydration section flow could be improved. Moving the lifestyle images below the subhead and benefits would keep the details and CTA higher up, making the section more scannable.
❌ The design pattern isn’t consistent. In Essential Health, the flow is image → subhead → benefits, while in Hydration it’s subhead → image → benefits. Matching the structure across both sections would make the layout feel cleaner.
❌ No product comparison. For a multi-product brand, showing how Essential Health and Hydration work together could lift AOV.

Footer Block

What We Love
✔ Strong brand consistency. The black footer provides a clean, modern close with clear navigation links.
✔ Multiple navigation options. “Shop Products,” “Our Story,” and “Contact Us” give readers easy paths to explore.
✔ Social icons are visible and well-spaced, encouraging multi-channel engagement.

What We’d Do Differently
❌ No reminder of the discount. Repeating the 20% off incentive at the very bottom would help catch skimmers.
❌ Adding a CTA button here could improve flow. Especially if lifestyle imagery is moved down, ending with a clear “Shop Now” or “Start Your Routine” button would feel more complete.

Final Thoughts: What Email Marketers Can Learn

HIRO’s email is clean, benefit-led, and well-branded. It makes the value of the products clear, but could push harder on flow consistency and strategic CTA placement to drive more clicks.

3 Quick Wins to Steal for Your Next Seasonal Campaign

✅ Anchor your offer in a natural life moment, like back-to-school or seasonal reset.
✅ Keep section layouts consistent so readers know where to look for key info.
✅ Reinforce your offer at both the top and bottom of the email, with a closing CTA to capture final clicks.

💰 How HappyFlops Unlocked $89K in Hidden Revenue

Most Shopify brands assume their browse & cart abandonment flows are firing the way they should.

HappyFlops did the same, until TrackBee recently showed them they were leaving serious money untouched.

Their email platform was missing a large share of browse and cart abandonment events. As a result, key flows like abandoned cart reminders and browse recovery emails simply didn’t trigger, leaving tens of thousands in revenue untouched.

TrackBee fixed both issues at once:

- Captured +349% more abandonment events through server-side tracking

- Triggered +252% more Klaviyo flows (without changing a single email)

- Generated $89K EXTRA Klaviyo revenue, which would otherwise be untouched

- Sent clean, enriched conversion data back to Meta, TikTok, and Google, improving ad performance instantly

In just six weeks, HappyFlops generated over $89,000 in additional Klaviyo abandonment revenue, purely by tracking the right data.

👀 Industry Intel: Platforms Prep for Peak Season

As Q4 ramps up, platforms are rolling out new tools to help brands sell smarter, partner faster, and monetize more effectively. From Snapchat opening its doors to WooCommerce merchants, to TikTok expanding its partner program and incentives, to Meta’s rollout of AI-powered ad tools, here’s what’s new and why it matters.

Snapchat Opens the Door to WooCommerce Merchants

Snap just launched a new integration with WooCommerce, giving SMBs direct access to Snapchat Ads Manager. With features like dynamic ad creation, auto-syncing catalogs, and one-click pixel setup, Woo merchants can now reach Snapchat’s highly engaged shopping audience with minimal friction.

💡 Why it matters: 88% of Snapchatters say they love to shop, and they’re 34% more likely to convert from a Snap ad. This integration makes it easier for fast-growing brands to plug into that buying behavior (just in time for the holiday).

TikTok Courts Brands and Creators With New Shop Ads Partners and Payout Boosts

TikTok added a new “Shop Ads” category to its official partner program, offering expert support for catalog syncing, campaign setup, performance tracking, and more. At the same time, TikTok is increasing subscription revenue share for U.S. and Canadian creators to 70%, with the potential to reach 90% through bonus incentives.

💡 Why it matters: These updates help TikTok stay competitive on two fronts: enabling more effective ecommerce campaigns for brands, and offering stronger incentives for creators to stick around. As TikTok’s future in the U.S. stabilizes, expect to see both sides leaning in harder this Q4.

Meta Doubles Down on AI-Powered Ads, Personalization, and Creator Tools

Meta is rolling out a sweeping set of AI-enabled tools for advertisers, including a 24/7 Business AI assistant in Ads Manager, upgraded generative creative for video and images, new CTA formats, and expanded creator collaboration tools. They're also launching personalized recommendations based on user interactions with Meta AI, which will begin shaping ad and content feeds starting December 16.

 💡 Why it matters: From ad performance to audience targeting, Meta is turning AI into a core driver of platform engagement and conversion. These tools are built for scale and are especially valuable for teams looking to stretch creative resources and test faster in Q4.

👨‍💻 The Hiring Vault

• Email Marketing & SMS Manager, United States: Framebridge

• Manager, Email Operations and Analytics, Quincy, MA: J. Jill

• Growth Marketing Manager, United States: WeGym

• Email Marketing Specialist (based in Idaho), Salt Lake City Metropolitan Area: Melaleuca: The Wellness Company

• Email Marketing Specialist - Tommy Hilfiger, New York, NY: Tommy Hilfiger

• Associate, Email Designer (HTML), United States
  Nutrafol

• Senior Manager, Lifecycle Marketing and Loyalty, Culver City, CA:
  MeUndies

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

Love this newsletter but want to receive it less frequently? Let us know by clicking here!