Ever hit that “Buy Now” button and immediately wonder, “What happens next?”

That’s where post-purchase emails come in. And they’re more than just order updates—they’re an opportunity to keep the excitement alive, build brand loyalty, and even spark the next purchase.

This week, we're diving into Kizik’s post-purchase email flow. They’ve nailed brand consistency and customer engagement, but there are a few missed opportunities that could take their flow from good to unforgettable.

Plus, we’ve got 4 tips to write better AI prompts that get the outcome you’ve been trying for.

Ready to see what works, what doesn’t, and how you can apply these lessons to your own strategy? Let's break it down.

Oh, but first, a few orders of business!

👀 Is Klaviyo Pricing Still Worth It?

Klaviyo’s pricing has been a hot topic in the eCommerce world, and if you’re wondering whether it’s still the right fit for your brand (or if there’s a better alternative), Omnisend has you covered. Their latest breakdown dives into Klaviyo’s pricing structure, compares it to competitors, and helps you understand where your budget is really going.

✅ What Klaviyo costs at different list sizes
✅ Hidden fees & what you actually get for your money
✅ How it stacks up against Omnisend & other ESPs
✅ Who Klaviyo is best (and worst) for

If you’re debating whether to stick with Klaviyo or switch things up, this is a deep dive you definitely don’t want to miss.

🙃 Meme Drop

Raise your hand if you’ve been found guilty… 🙋‍♀️🙋🏻

🧐 Anatomy of a Flow: Kizik’s Post-Purchase Email Flow - The Good, The Bad & The Missed Steps

First Impressions Matter (A Lot)

Kizik’s post-purchase flow is a solid mix of brand personality, transactional updates, and light customer engagement. They’ve done a great job making their emails visually cohesive, on-brand, and structured in a way that keeps customers informed.

But, as with any email sequence, there’s always room for optimization. So let’s get into it.

Breaking Down the Flow

Here’s what Kizik sends after a customer makes a purchase:

#1 Welcome to Kizik

• A classic welcome email that reinforces the brand identity.Offers 15% off for first-time buyers.

• Strong CTA encouraging customers to shop now.

• Product recommendations based on browsing behavior.

✅ Win: Great incentive for new customers to make their first purchase.
🚀 Upgrade Idea: Feature social proof—customer testimonials, user-generated content, or a fun GIF showing off their hands-free shoes in action. Nothing builds trust (or sells better) than happy customers showing off what they love.

#2 Congrats on Your First Order 

• Celebratory tone (which is always fun!).

• A mix of excitement and practical shipping info.

• Encourages users to engage with the brand and new products further.

✅ Win: Keeps customers engaged while waiting for their order.
🚀 Upgrade Idea: Make the post-purchase experience engaging! Add a “track your journey” animation or encourage customers to share their excitement on social media. Give them a reason to come back with a time-sensitive discount—but timing is everything. They won’t be thinking about a second purchase until their first one arrives, so consider holding off on the ask until they actually have your product in hand.

#3 Your Shipment Has Been Created

• Clear and concise update.

• Includes tracking information.

• Introduces brand perks (rewards program, referrals).

✅ Win: Straight to the point and transactional.
🚀 Upgrade Idea: Instead of just listing benefits, make it more dynamic—add a quick “what to expect” section to build anticipation.

#4 Your Order Has Shipped

• Keeps customers in the loop as their package moves through the system.

• Tracking link included.

✅ Win: Reduces WISMO (where is my order?) inquiries.
🚀 Upgrade Idea: A fun email copy tweak—“Your Kiziks are on the move! Get ready to slip into effortless comfort soon!”

#5 Your Order is Out for Delivery One last status update before the big moment.

• Simple, effective, and informative.
  

✅ Win: The anticipation is real!
🚀 Upgrade Idea: Tease care tips or styling ideas to get them excited about using their new shoes.

#6 Your Order Has Been Delivered A friendly reminder that their Kiziks have arrived.

• Encourages customers to tag Kizik on social media.
  

✅ Win: The excitement doesn't stop at delivery!
🚀 Upgrade Idea: Include an unboxing challenge or a prompt like, “Send us your first hands-free step and get featured!”

#7 Thank You for Being Part of Our Journey 

• Signed by the CEO (which adds a personal touch).

• Recaps company milestones and upcoming releases.

• Soft sell for more engagement.

✅ Win: Humanizes the brand and builds long-term loyalty.
🚀 Upgrade Idea: Ask for a review! Customers are most likely to leave one when they’re still in the honeymoon phase of their purchase.

The Good, The Bad & The Missed Opportunities

What’s Working Well:

✅ Brand Consistency – The design, copy, and structure all feel like an extension of the brand. From the visuals to the messaging, everything aligns, reinforcing a strong, polished, and trustworthy brand experience.

✅ Clear Order Updates & Communication – Nothing kills post-purchase excitement like radio silence. These updates keep customers in the loop at every stage—confirmation, processing, shipping, and delivery—so there’s zero confusion (or unnecessary support tickets). When customers feel informed, they feel confident, and that trust builds before they even open the box.

✅ Engagement Triggers That Keep the Hype Alive – This brand isn’t just saying “Thanks for your order, bye.” They’re keeping customers engaged by encouraging social shares, tracking updates, and brand storytelling—turning a simple post-purchase email into a community-building moment.

Where They Can Improve:

❌ Missed UGC & Review Goldmines – The moment your product lands in their hands is when excitement is at an all-time high. That’s the time to nudge for a review or a social share, not weeks later when they’ve already moved on. A quick, friendly request with an incentive (think discount, giveaway entry, or even just a fun shoutout) would make this a no-brainer.

❌ Lack of Personalization—It’s Giving Generic – The email structure is solid, but let’s be real: a little personalization goes a long way. Including dynamic content like “You might also love…” product recs, or an exclusive offer tailored to their order would make it feel way more intentional.

❌ No Surprise & Delight Moments – Right now, the flow feels like a series of status updates—and while that’s necessary, it’s missing that extra oomph. A post-purchase experience should make customers excited to come back, not just inform them about their order. Sneaking in a styling guide, exclusive VIP perks, or a cheeky discount for their next order could turn a one-time buyer into a repeat customer.

Final Verdict: A Strong Flow With Room for More Fun & Engagement

Kizik has a solid post-purchase email flow that balances essential order updates with brand personality. A few tweaks—like better UGC integration, surprise elements, and more dynamic personalization—would take it from great to unforgettable.

Would you want to get emails like this after making a purchase? Or better yet, would you tweak your own brand’s post-purchase flow after reading this?

🤖 AI Power-Up: Struggling to Write That Perfect AI Prompt? You’re Not Alone.

Getting the right output means nailing down the right input—but figuring out how to be specific without overcomplicating it can feel like a never-ending puzzle.

But when you do get it right, the results can be game-changing (and yes, we hate that word too). Here are 4 simple ways to optimize your outcome with AI:

#1 Be Specific with Your Request: Clearly state the type of email you need (e.g., welcome email, abandoned cart reminder, product launch) to get more relevant content.

Example: “Write a welcome email for new subscribers of a skincare brand, highlighting a 10% discount on the first purchase.”

#2 Include Key Details: Mention your brand’s tone of voice, target audience, and any important offers or call-to-actions.

Example: “Create a playful and friendly promotional email for Gen Z customers, featuring a limited-time 20% off sale on sneakers.”

#3 Provide Context and Goals: Explain the purpose of the email, like driving clicks, increasing engagement, or boosting conversions.

Example: “Write an email aimed at converting free trial users into paying customers, emphasizing premium features and a limited-time discount.”

#4 Use Clear Formatting Instructions: Specify how you want the content structured—subject line, preview text, body, CTA, etc.

Example: “Create an abandoned cart email with:
- A catchy subject line
- Personalized greeting
- Reminder of the items left in the cart
- CTA to complete the purchase

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me—always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond