Hey it’s Chase and Jimmy here!

Not every email needs to be clever to convert.

Sometimes the smartest play is to show up at the right moment, make the offer crystal clear, and let the shopper do what they came to do.

That's exactly what Manscaped nailed with their Valentine's early access email. Simple bundles, a clean discount, and a design built for people who are ready to click "buy."

Today we're breaking down why this email works so well – and what you can steal from it for your next promotional send.

Also inside:
✔️ Your sign to be in Austin this April (72 days out)
✔️ Your retention strategy shouldn’t live in Slack threads
✔️ Hiring vault: 8 New retention marketing job ops

Let’s get into it.

Your sign to be in Austin this April (72 days out)

We're counting down the days till 350 founders, marketers, operators, agencies, and SaaS leaders take over Austin for Commerce Roundtable! Catch Jimmy and Chase there for two focused days built around real conversations and practical takeaways you can actually use.

Expect 15+ operator-led sessions (with Nick Shackelford leading the stage), fully catered meals, a rooftop happy hour, post-event hangs across the city, and the famous $220,000 in on-stage giveaways.

Tickets are on sale now: Spots are limited and pricing will increase, so grab yours while you can.

💸 Save $100 with code CRT100 at checkout!

Manscaped’s early access Valentine’s email: Simple, direct, and ready to convert

Manscaped has never been a subtle brand. Their emails are confident, direct, and built to get to the point fast.

This email is a reminder that not every send needs a story arc. Sometimes the job is simple: show up at the right moment with the right offer and make it easy to say yes. This one does exactly that, leaning into timing, clarity, and bundles that remove decision friction.

Let’s break it down.

Header Block

Right out of the gate, Manscaped makes it obvious who this email is for and why it matters right now.

What We Love

• The early access framing does a lot of heavy lifting. “Exclusive early access today only” immediately creates separation between insiders and everyone else.

• The discount is impossible to miss. 15% off is centered, oversized, and supported by product visuals that reinforce value.

• Product bundling is introduced immediately. Showing multiple kits up top signals variety and gives shoppers confidence there’s something for them.

What We’d Do Differently

• The subject line could carry more weight. Early access is strong, but pairing it with a benefit like “Valentine-ready kits” could boost opens.

• A short reassurance line near the hero could help fence-sitters. Something simple like “Easy gifts, no guessing” would align with Valentine’s intent.

Body Block

This section is all about removing friction. Manscaped isn’t trying to educate or persuade here. It’s trying to make choosing feel easy.

What We Love

• The grid of bundles is clean and efficient. Each kit is clearly named, visually distinct, and paired with a “Save 15%” callout that reinforces value without repeating the headline.

• Everything is scannable. You can scroll, stop, compare, and move on without reading long descriptions.

• The structure supports speed. This feels built for mobile thumbs and quick choices, not deep consideration.

• Category paths underneath give non-committers a way forward without restarting the journey.

What We’d Do Differently

• A little guidance would go a long way. Labels like “Best Seller” or “Great First Kit” could help speed up decisions for newer customers.

• One-line context under each bundle would add clarity without clutter. Something as simple as “Daily essentials” or “Most gifted” would do the trick.

• Clicks here are strong intent signals. Beard kits vs body kits vs groin care could easily feed smarter follow-ups or reminder flows.

Footer Block

Manscaped finishes strong by keeping the focus on action, not distractions.

What We Love

• Navigation links are practical and easy to understand.

• The brand voice stays consistent all the way through.

• Nothing here competes with the offer. It supports it.

What We’d Do Differently

• A final urgency reminder could help late scrollers. One line reinforcing “early access ends today” would close the loop.

• A trust cue like free shipping or easy returns could help convert last-minute buyers.

Where This Email Works

This is the kind of email you send when the shopper isn’t stuck, they’re just waiting. They already know what they want. They’re just looking for a reason to move.

Promotional Events: Early access plus a clear discount is a strong combo when timing matters.

Gifting Windows: Bundles remove guesswork, which is exactly what Valentine’s shoppers want.

Fast Decision Journeys: This is ideal for audiences who don’t want to research. They want to pick, click, and move on.

Final Thoughts: What Email Marketers Can Learn

This is one of those emails that doesn’t need to be clever to convert. It respects the shopper’s time, makes the decision easy, and lets the offer carry the weight. That’s a good formula to keep around for any high-intent moment.

3 Quick Wins to Steal Next Time

✓ Use early access to create separation, not just urgency
✓ Bundle aggressively during gifting moments to remove friction
✓ Design for fast scanning when speed matters more than storytelling

Your retention strategy shouldn’t live in Slack threads

Or random docs.

Or “we’ll fix that flow later” notes.

Most retention problems don’t come from a lack of ideas... they come from not having everything mapped in one place. That’s how flows overlap, segmentation gets messy, and gaps quietly cost you repeat revenue.

These Retention Reimagined Worksheets help you map your lifecycle, define who gets what (and when), and pair email + SMS with intention.

It’s the difference between “we have retention” and “we run retention.”

👉 Download the free worksheets and turn your strategy into a working system

The Hiring Vault

• Strategist & Copywriter, Remote: Nomads

• Retention Manager, Los Angeles, CA: Nécessaire, Inc.

• Lifecycle Marketing Manager, United States: Birdy Grey

• Senior Email Marketing Manager, Seattle, WA: Tommy Bahama

• CRM Manager, New York, NY: L'OCCITANE Group (B Corp)

• Sr Manager CRM, Los Angeles, CA: CÉCRED

• Lifecycle Marketing Manager, Las Vegas Metropolitan Area: Inno Supps

• Loyalty Manager, Los Angeles, CA: ILIA Beauty

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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