Hey it’s Chase and Jimmy here!

Pumpkin spice has officially invaded… even the bathroom.

Poo~Pourri’s fall email is loud, cheeky, and unapologetically on brand. From loyalty points at the top to a seasonal scent showdown in the body, it’s packed with personality. But does all that humor translate into conversions?

We break down what works, what doesn’t, and what you can steal for your next seasonal send.

Also inside:

✔️ Moving before BFCM? Let’s make it painless.
✔️ BFCM doesn’t start in November... it starts now.
✔️ Industry Intel: Latest updates from your favorite platforms
✔️ Hiring Vault: 9 New retention marketing opportunities

Let’s break it down 👇

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Poo~Pourri’s Fall Email: Pumpkin Spice (Bathroom’s Version)

Poo~Pourri leans all the way into seasonal humor with their pumpkin spice launch. It’s cheeky, colorful, and not afraid to make you laugh… but does the fun translate into clicks?

Let’s dive in. 

Header Block

What We Love

✔ Bold hook with personality. “Want to drop a pumpkin poop?” stops the scroll and perfectly matches the brand’s irreverent voice.
✔ Seasonal relevance. They tie into pumpkin spice mania right away, capitalizing on a cultural trend.
✔ Above-the-fold product placement. The product shot on a pumpkin pancake makes the theme instantly clear (and memorable).
✔ Loyalty points callout. Displaying token totals at the very top reminds subscribers of ongoing value and rewards, keeping retention front and center.

What We’d Do Differently

❌ CTA wording in the header could be optimized. Since the subscriber doesn’t yet have enough tokens to redeem, copy like “Earn More Points” or “Keep Collecting” might feel more encouraging than “Redeem Now.”
❌ The main “Shop Now” button sits slightly low. Pulling it higher (closer to the hero image and copy) could make the first click opportunity more immediate and impactful.

Body Block

What We Love

✔ Clever copywriting. Phrases like “even your poos can smell like your favorite coffee order” hit the funny-but-relatable sweet spot.
✔ Seasonal split. “Team Apples or Pumpkins?” lets shoppers self-identify and choose, adding playful interactivity without complexity.
✔ Repetition of CTAs. Multiple “Shop Now” buttons make it easy to act at different scroll depths.
✔ On-brand imagery. Seasonal food and beverage pairings (pancakes, pie, cider) keep the visuals playful while anchoring the scents in familiar experiences.

What We’d Do Differently

❌ Product benefits are buried. Beyond humor, there’s little about longevity, ingredients, or why this scent is worth buying. Highlighting one or two tangible benefits would strengthen the pitch.
❌ Copy could lean harder on exclusivity. Is this a limited edition scent? If so, flagging scarcity could drive faster clicks.
❌ The Apple vs Pumpkin section could be more actionable. Instead of a generic “Shop Now,” having distinct buttons (“Shop Apple” / “Shop Pumpkin”) would not only feel more personalized but also give the brand valuable contextual data to segment and retarget based on shopper preference. 

Footer Block

What We Love

✔ Giveaway section pops. Bright yellow background and “ends tomorrow” urgency are strong attention grabbers.
✔ Partnership mention. Walmart tie-in adds credibility and reach for back-to-school shoppers.
✔ Social icons included. A nice way to extend the fun beyond email.

What We’d Do Differently

❌ Preference center is missing. Subscribers can only unsubscribe, which feels like a missed opportunity to let them stay connected on their own terms.
❌ Standard footer copy. For such a playful brand, the legal section feels like a tone drop - even a witty one-liner could soften it. 

Final Thoughts: What Email Marketers Can Learn

This email nails brand voice and seasonal timing. It’s fun, bold, and unapologetically Poo~Pourri. But while the humor carries the campaign, layering in product benefits, stronger CTAs, and a touch more exclusivity would help convert the laughs into purchases.

3 Quick Wins to Steal for Your Next Seasonal Campaign

✅ Lead with cultural relevance. Tie your product to a seasonal obsession (pumpkin spice, holiday gifting, summer travel) to spark instant recognition.
✅ Balance fun with function. Humor is memorable, but don’t forget to highlight what makes your product effective.
✅ Make loyalty language encouraging. Frame points as progress toward a reward to keep subscribers engaged over time.

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👀 Industry Intel:

TikTok is redefining luxury marketing

TikTok’s new research highlights how the platform drives identity-based shopping in the luxury space. 53% of TikTok users reported buying a luxury item in the past four months (compared to 45% of non-users), and creator influence plays a big role. One in three users discover luxury through creators. TikTok recommends brands adopt its 4Ls of Luxury framework: Listen, Lure, Loop, and Lift to stay culturally relevant and drive conversion.

💡 Why it matters: TikTok is becoming a key growth channel for luxury brands by blending community, emotion, and commerce. The data backs it up—real engagement is turning into real sales.

Snapchat’s First Impression ads deliver

Snapchat shared new results showing its premium ad placements (First Story, First Commercial, First Lens) outperform standard inventory on reach, CPM, and conversions. These ads show up first in users' sessions, boosting visibility and traction.

💡 Why it matters: When it comes to brand awareness, placement matters. Snapchat's top-of-feed inventory proves that being first has performance upside, especially if your creative lands.

YouTube adds AI-powered alternate endings to Shorts

YouTube’s new “Extend with AI” tool lets users generate alternative endings to Shorts by selecting a clip and choosing a suggested AI prompt. These auto-generated videos can be posted as original content with links back to the source video.

💡 Why it matters: YouTube is leaning into AI remix culture to keep creators active and Shorts fresh. Whether this drives creativity or clutter remains to be seen, but the tools are here.

Facebook debuts fan challenges and custom badges

Facebook launched features to boost creator engagement: Fan Challenges (which prompt UGC from followers) and custom Top Fan badges. Meta reports over 1.5 million challenge entries during testing, showing strong early adoption.

💡 Why it matters: Facebook wants to be taken seriously by creators again. These tools give fans more ways to participate and signal that Meta is investing in human-powered, not just AI-generated, engagement.

TikTok’s U.S. sale is underway

President Trump approved a deal for TikTok’s U.S. business to be acquired by a group of American investors including Oracle and Andreessen Horowitz. ByteDance will lose access to U.S. user data, and a new platform may be launched to house U.S. operations.

💡 Why it matters: The TikTok ban drama isn’t over, but we’re closer to a transition. With ownership shifting, creators and brands should stay alert. Policy, data access, and platform direction could all change.

👨‍💻 The Hiring Vault

• Manager - Email And Lifecycle Marketing: Grown Brilliance

• Lifecycle Marketing Manager - Woof

• DTC Consumer Lifecycle Manager - Monolith

• Email Marketing Lead - Kendra Scott

• Email Marketing & SMS Manager - Framebridge

• Coordinator, Email and SMS Marketing - Sol de Janeiro

• Senior Manager, Lifecycle Marketing - Prose

• Senior Manager, Email & SMS Marketing - madhappy

• Email Marketing Manager - rag & bone

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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