Hey it’s Chase and Jimmy here!

A welcome email sets the tone for your entire customer relationship.

Done right, it feels like a warm hug and nudges a shopper closer to checkout.

Saie’s version does both. It greets new subscribers with $10 off, plenty of personality, and a big dose of planet-friendly vibes.

But here’s the question: does a friendly “hello” actually drive conversions, or does it risk stopping short of the sale?

This morning we break down Saie’s welcome email to find out what’s working, what’s missing, and what other brands can steal to make first impressions pay off.

Also inside:

✔️ Customer support that doesn’t leave you hanging
✔️ Hang with Chase and Jimmy in San Diego
✔️ Industry Intel: Smarter Tools, Sharper Strategy
✔️ Hiring Vault: 8 New retention marketing jobs

Let’s break it down 👇

Customer support that doesn’t leave you hanging

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• 24/7, real-human support - quick answers whenever you need them

• 4,500+ five-star reviews - proof from brands just like yours

• Stevie Award–winning service - recognized as the best in the business

Because when every campaign counts, you can’t afford second-rate support.

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Saie’s Welcome Email: The Art of Saying Hello (and Getting Sales)

Saie’s welcome email pulls you in for a warm hug, hands you $10, and casually mentions they’re saving the planet.

But even the friendliest intros can sometimes lack conversion power.

Let’s take a closer look.

Header Block

What We Love

✔ Pun-ny headline. Not to mention friendly, on-brand, and clever enough to make you smile. Great example of owning the intro moment without sounding forced.
✔ Emphasis on the discount. Mentioning the $10 off offer twice in the header makes it really hit home. Repetition works (especially when it’s free money).
✔ CTA shows up early. “Shop Saie” lands right above the fold, giving readers an easy out before the scroll. For impulse buyers, that button is basically a green light.

What We’d Do Differently

❌ Trim the copy. The wordy subheading feels like someone’s reading their elevator pitch off a sticky note. We’d swap it for something tighter, like: Clean makeup for your skin and the planet.
❌ Upgrade the CTA copy. “Shop Saie” is fine. But tying the button copy directly to redeeming the discount would feel way more exciting.

TL;DR: Friendly, clear, and visually clean, but the header copy and CTA could be sharper to push more clicks upfront.

Body Block

What We Love

✔ Inclusive, authentic visuals. These aren’t cookie-cutter beauty shots. They feel warm, real, and relatable, making it easier for shoppers to picture themselves in the brand.
✔ All the right links. They give newbies different ways to explore the brand based on what they care about, from Saie’s origin story to their strict standards.
✔ Discount reminder safety net. Repeating the code + CTA at the bottom is a nice “just in case” move. If I wasn’t ready to click before, I might be now.

What We’d Do Differently

❌ Some CTAs are… confusing. “Clean Beauty Crew”? Cute name. But what is it? Loyalty program? Email list? Clubhouse for people who recycle? Give us a clue.
❌ Talk more about the products. You’re a clean beauty brand, so tell us what’s actually in the bottle! Is it hyaluronic acid? Squalane? Tears of a grateful forest sprite? A short product blurb or ingredients snapshot would help build trust.
❌ No reviews?! Listen, if someone took the time to sign up, they’re at the edge of the cliff. A single glowing review could give them that final nudge.

TL;DR: Gorgeous visuals and layout, but adding proof (testimonials + ingredients) and clarifying vague CTAs could turn browsers into buyers.

Footer Block

What We Love

✔ Trust badges for the win. Climate neutral, plastic negative, 1% for the Planet – these badges tell eco-conscious shoppers: “You’re in the right place.”
✔ That human touch. The line “Any questions?” with a real email and IG handle is surprisingly rare (and personal). It makes the brand feel more like a friend than a faceless store.

What We’d Do Differently

❌ It’s a little empty down here. The footer is solid real estate. Add quick links to FAQs, shade finders, or returns to keep undecided shoppers in your ecosystem.
❌ Let people control their inbox experience. A simple preference link alongside the unsubscribe button can keep more subscribers around.
❌ Where’s the logo? A tiny branded stamp in the footer would wrap the whole email up in a bow and reinforce who sent this pretty thing in the first place.

TL;DR: The footer earns points for trust and tone, but a few extra links and that tiny logo touch would make it more functional and memorable.

Final Thoughts: What Email Marketers Can Learn

Saie’s welcome email is warm, brand-aligned, and full of positive vibes. But like many good-first-impression emails, it stops just short of selling.

Your welcome email isn’t just a “hi” – it’s your conversion engine. You’ve got their attention. Now’s the time to:

• Show what makes you special

• Prove your products work

• Make clicking feel like the obvious next step

Because friendly is good. But friendly + persuasive? That’s revenue.

3 Quick Wins to Steal for Your Own Welcome Campaigns

✅ Repeat the incentive. Mention your offer at the top to grab attention, then again near the end as a soft reminder. It’s a simple way to catch both impulse-clickers and slower scrollers.
✅ Give new subscribers different paths to explore. Not everyone’s ready to buy right away. Offer links to your story, values, or best sellers so they can engage on their own terms.
✅ Bake in your proof. You know your product is loved. Prove it. A short customer quote, UGC photo, or “As seen in” badge builds instant credibility.

Remember, you’ve got about 5 seconds to turn a wave into a win. Make it count.

Hang with Chase and Jimmy in San Diego

Over 70% of Seats Are Already Gone 🚨 Commerce Roundtable San Diego hits the waterfront September 22–23... and it’s set to be our biggest yet.

This is where 8+ figure founders, operators, and marketers share the playbooks working right now.

Here's what's on the agenda:

• Fireside Chat + Live Q&A with Gary Vaynerchuk (GaryVee)

• Scaling Paid Ads to $200M+ with Ezra Firestone

• The Future of Email & SMS with Jimmy Kim, Chase Dimond, Rytis Lauris

• Content That Slaps with Savannah Sanchez

• Brands + Creators: Winning Together with Robyn Nissim

• The CEO/CMO/Chief of Staff Playbook with Portland Leather Goods

• Surviving the Tariff-ifying Future with Taylor Holiday

• Can AI Replace Employees? with Bryan Cano

• Subscription Offers That Actually Scale with Jordan Menard

• Turning Live Shopping into $7M+/year with John Roman

Join 600+ DTC leaders in San Diego for two days of strategy, connection, and ocean views. 🌊

🎟 Save your seat before it’s gone → Use code CRSD for $100 off today.

👀 Industry Intel: Smarter Tools, Sharper Strategy

From livestream gifting on YouTube to AI-powered creative tools from Google and new DM filters on Instagram, the platforms are getting more tactical about how they support creators and marketers alike. Here’s what’s changing, and why it matters.

YouTube Expands Community Sharing and Livestream Donation Tools

YouTube is making Community Posts more shareable across other platforms and upgrading its livestream gifting features. Fans can now send interactive effects like cat ears or flower crowns during streams using Jewels, YouTube’s in-app currency. The platform is also testing gift goals, letting streamers set donation targets that trigger custom rewards once hit.

💡 Why it matters: These features give creators new ways to engage fans and boost donation volume. For brands leveraging live commerce or creator partnerships, gift goals and interactive overlays can help drive real-time interaction and better monetization. It also mimics TikTok’s successful livestream gifting mechanics, a timely move as creators and brands explore alternatives amid uncertainty around TikTok’s future in the U.S.

Google Adds AI Video + Image Tools and Loyalty Ad Features

Google’s Vids tool now lets Workspace users turn product photos into 8-second brand-aligned videos using image-to-video AI. They’ve also improved Gemini’s photo realism for more accurate image editing, and added new customization options like combining photos or turning images into videos. On the ad side, retailers can now integrate loyalty programs directly into Google Ads listings, with early tests showing up to 20% lifts in CTR for returning customers.

💡 Why it matters: Google’s AI tools are making it faster and easier to create promotional visuals, especially for ecommerce. Add in loyalty-based ad targeting, and you’ve got new ways to improve ROAS while deepening retention.

Instagram Tests Picture-in-Picture Playback for Reels

Instagram is now live-testing picture-in-picture playback, which lets users continue watching Reels while browsing other content or switching apps. A toggle is now visible in playback settings for a small group of users.

💡 Why it matters: This could significantly boost Reels retention and view time, especially for longer-form content. If it rolls out broadly, PiP becomes a powerful way to keep users watching without demanding their full attention.

Instagram Rolls Out New DM Management Features for Power Users

Instagram is expanding DM tools for creators and large accounts. Users can now filter inboxes by categories like unread, unanswered, story replies, or verified users. They can also customize inbox shortcuts and create folders to manage high message volume more efficiently.

💡 Why it matters: Messaging is increasingly where customer interaction happens. These admin features make it easier for creators and brands to keep up with engagement at scale, without missing high-priority conversations.

👨‍💻 The Hiring Vault

• Email Marketing Manager, Seattle, WA: Tommy Bahama

• Email Marketing Lead, Austin, TX: Kendra Scott

• Retention Marketing Manager, Los Angeles, CA: Rails

• Senior Manager, Email Marketing, New York, NY: Michael Kors

• Brand & Growth Marketing Specialist, Costa Mesa, CA: WOLFpak

• Sr. Manager, CRM, United States: hims & hers

• Director, CRM + Lifecycle, Los Angeles Metropolitan Area: Summer Fridays

• Senior Associate, Retention Marketing, United States: Nutrafol

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

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