Good morning, Chase and Jimmy here!

July 4th campaigns are dropping like sparklers… but only a few brands know how to actually light up their audience.

Instead of blasting “SALE!” into the void, these 7 brands nail the mix of holiday energy, smart offers, and on-brand storytelling that gets clicks (and conversions).

Inside today’s breakdown we’re covering why “subscriber exclusive” still works, how to bundle for bigger baskets, and simple design tricks to win the beach scroll.

Also inside:

📈 A case study: One hour of work. 661 new leads.
💡 Three-part quick fix for non-converters
👀 Sneak Peek: Email & SMS for High-Ticket Products
🔥 This week's DTC Win that tackles hair thinning

Let’s send it.👇

📈 One hour of work. 661 new leads.

Before Omnisend, Organic Aromas had popups running, but results were lackluster. Signup bars were easy to ignore. Footer forms went unnoticed. Growth was sluggish, and their average signup rate hovered around 3.2%.

So they tried something new: a four-week experiment using Omnisend’s popup builder. No design team. No devs. Just simple tests with big impact. One popup alone hit 6.8%, and the whole test added 150% more signups, plus 40 extra orders.

What they tested (and what you can steal):

• Exit-intent vs. immediate vs. click-triggered popups

• Which version drives the most signups

• Which converts best to purchases

• Why passive forms alone aren’t enough (0.81% conversion)

Read their full success story and learn how Omnisend could help you reach new heights.

💡 Knowledge Drop:

Most marketers overcomplicate why people don’t convert.

Jimmy breaks it down to just three reasons and shows you exactly how to counter each one with better copy, smarter positioning, and real-world examples.

If you’ve ever stared at a low CVR and wondered “why aren’t they buying?” Start here.

🇺🇸 Stars, Stripes, and Sales: 7 Fourth-of-July Emails That Spark Engagement (+ Tips)

Fireworks aren’t the only things lighting up the sky on Independence Day. Your subscribers’ inboxes are bursting, too.

But the best brands don’t just scream “SALE!” and hope for clicks. They weave patriotism, value, and brand personality into a story that feels right for the holiday and their audience.

Here are 7 emails that nail the brief (and the takeaways you can steal!)

1. Finn

Subject line: Fireworks aren't fun for everyone 🐶

Finn crafts vet-formulated chews for pups. Their July 4th email reframes fireworks as a dog-parent crisis, then hands you a calming game plan + a juicy discount!

What we love:

• Solves a real (and timely) pain point.

• Practical tips help build trust before the pitch.

• Promo code CALM20 feels made for the holiday.

• Five star review that feels retabale and sincere.

2. Joe Fresh

Subject line: Happy 4th of July!

Canada’s affordable fashion hero loves bright basics and brighter bargains. This one-day blast piles an extra 30% off clearance and dares shoppers to wait.

What we love:

• “ENDS TODAY!” cranks the FOMO dial to drive action.

• Billboard-sized discount is tempting and hard to miss.

• Navigation (Women, Mens, Kids) segments traffic effortlessly.

3. Brit + Co

Subject line: Break Out the Sparklers It's Time for a 4th of July Picnic

Brit + Co is part DIY playground, part shop. Their beach-picnic roundup lets makers create and busy bees buy – all in patriotic hues.

What we love:

• Numbered list feels like a ready-made checklist.

• Specific CTAs hook all types of audiences (makers and buyers).

• It’s giving summer beach holiday + Independence Day vibes in one.

4. GoPro

Subject line: Happy Fourth! Last chance to save.

The action-cam king skips stock fireworks and shows gear in motion. $100 off the HERO8 Black plus freebies turns a want into a need.

What we love:

• Nice closeup shot of the camera + battery + SD card

• Free 2-day shipping and returns builds confidence.

• Footer plugs GoPro Plus for easy upsell.

5. ROAM Adventure Co

Subject line: ON NOW: July 4th Sale

ROAM builds rooftop tents, rugged coolers, and cases for people who’d rather sleep under pine trees than ceiling fans. This email drops you straight into the wilderness, then hands you 20% off the gear to get there.

What we love:

• Hero photo sells the dream before the deal.

• Grunge type mirrors the brand’s “tough” vibe.

• Product grid with prices gives a peek at what’s on sale.

6. Casper

Subject line: Subscriber Exclusive: 25% off Mattresses (our best July 4th offer)!

Mattress disruptor Casper turns a bed upgrade into the ultimate stay-at-home treat. A subscriber-only 25% off makes readers feel like VIPs.

What we love:

• “Subscriber exclusive” makes you feel special.

• Staycation angle reframes buying as self-care.

• Before/after sale pricing shows the exact value.

7. Atoms

Subject line: Happy feet, happy 4th

Atoms specializes in minimalist sneakers so comfy you forget you’re wearing them. This July 4th note keeps things easy: one white shoe, a free patriotic mask, and conversational copy.

What we love:

• Focuses on one type of shoe: white sneakers.

• Free colored masks sneak in holiday flair.

• Friendly (but confident) copy reads like a rec from a buddy.

💡 Tips to Make Your Holiday Campaigns Stand Out

• Solve first, sell second. Start by naming the pain, then hand over a quick fix. After you’ve proven you get the struggle, bring in the product as the easiest way to lock that solution in for good.

• Bundle smartly. Add-on batteries, limited-edition freebies, or starter kits lift perceived value without slashing price. Bundles also guide shoppers toward the “complete solution,” which means bigger baskets and fewer questions.

• Keep it mobile. Most July 4th browsing happens on sandy phones with dimmed screens. Use one column, jumbo type, and high-contrast CTAs to make scrolling painless. Don’t forget image alt text and tap-friendly buttons!

• Reward insiders. Subscriber-only codes, first dibs on color drops, or sneak-peek restocks turn an email list into a privileged club. When readers feel they’re on the inside, they open and click more, and brag about it to friends.

• Use social proof. Sprinkle star ratings, happy reviews, and real-life photos throughout the email. Seeing others love your product builds trust and convinces people to buy now.

Fire up these tactics and watch your July 4th revenue go boom!

👀 Sneak Peek: Email & SMS for High-Ticket Products: Nurturing Longer Sales Cycles

Not every product gets added to cart and bought in 3 minutes flat.

Some take weeks... even months.

Think: $2,000 mattresses, $500 skincare systems, luxury watches, or professional gym equipment.

These aren’t impulse buys. They’re considered purchases and your email & SMS strategy has to match that.

Next week on the Send It Podcast, Jimmy and Chase break down how to nurture long sales cycles using high-trust, high-impact retention marketing.

Here’s a peek at what they cover:

• Why urgency doesn’t work (and what to use instead)

• The structure of a high-performing educational nurture

• How to turn transparency into a competitive advantage

• What real personalization looks like for high-ticket buyers

• A smarter way to follow up after demos or consults

🛎️ Subscribe to the channel and tap the bell to catch every new drop.

🔥 DTC Wins

Verb tackles hair thinning with new peptide line. Haircare brand Verb launched a clinically proven collection targeting thinning and shedding. Bonus: they’ve got the before-and-afters to back it up.

Annnnd that’s a wrap for this edition! 

Thanks for hanging with Chase and me—always a pleasure to have you here.

If you found this newsletter helpful (or even just a little fun), don’t keep it to yourself! Share ecomemailmarketer.com with your favorite DTC marketer. Let’s get them on board so they don’t miss next week’s drops.

Remember: Do shit you love.

🤘 Jimmy Kim & Chase Dimond

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