Hey it’s Chase and Jimmy here!

Mother’s Day campaigns are everywhere—but not all of them strike the right tone. Some push too hard, others miss the moment entirely. Trade Coffee brewed up a sweet, low-pressure email that almost nails it: warm visuals, thoughtful gift ideas, and a CTA you can’t miss. But does it actually convert?

This week, we’re breaking it down—plus:

☕️ A tactical webinar on turning subscribers into loyal customers

 📉 Why the old email playbook is failing you (and how to fix it)

 📲 New features dropping on TikTok, Instagram, and Bluesky

 💼 9 open roles from brands hiring in ecommerce + retention

👇 Let’s get into it.

🧠 Turning Clicks into Customers (and Customers into Repeat Buyers)

Most brands focus on the first sale. The smart ones? They focus on the second.

Join Omnisend Customer Success Manager, Ruta for a tactical webinar on turning new subscribers into loyal customers — all with the power of smart automations. No gimmicks, just real strategies that actually move the needle.

What you’ll learn:

• The key flows that drive repeat purchases

• How to automate nurturing without sounding robotic

• Smart segmentation tips for long-term retention

Get your questions ready—Jesse’s answering them live.

📨 Trade Coffee’s Mother’s Day Email: A Cozy Vibe with Room to Grow

Trade Coffee brewed up a sweet Mother’s Day campaign, full of cozy vibes, curated gift sets, and heartfelt nods to every kind of “mom” who deserves a little love.

But is this email just pretty to look at, or does it really convert?

Let’s break it down.

Header Block

What We Love

✔ Bold, above-the-fold CTA. That bright red “Shop Mother’s Day Gifts” button isn’t shy. It’s placed right where it needs to be: front, center, and impossible to miss. Plus, it’s actionable and clear – you know exactly what you’re doing when you tap it.

✔ Strong headline. “The best coffee for the best moms” instantly signals who this email is for and what it’s promoting. It’s easy to connect the dots: Mother’s Day + gift-worthy coffee.

✔ High-quality product photo. The open box of vibrant, boutique-style coffee packaging looks like it’s a premium gift. It’s cozy, well-lit, and speaks to quality.

What We’d Do Differently

❌ Where’s the hook? It’s Mother’s Day! People expect a perk – whether it’s a limited-time discount, free shipping, or a special bundle price. Without it, the email feels like a nice catalog, not a reason to buy today.

❌ Make it personal. This is a great place to sprinkle some dynamic content, like “Top Picks for [Name]’s Mom” or copy tailored to past purchases. Right now, it feels like a generic promo email with zero personalization.

❌ Write better copy. The subheading is inclusive, but it lacks depth. Coffee is an emotional experience – warmth, aroma, slow moments. Why not lean into that? A line like “Wake her up with something rich, warm, and just for her” could spark more connection.

🔍 TL;DR: The header nails visual impact and clarity but needs a compelling reason to act now. Some personalization, emotional cues, and a tiny incentive could perk up conversions.

Body Block

What We Love

✔ Smart gift segmentation. Coffee gifts for the mom who “doesn’t need anything,” the one who’s “always up for an adventure,” and the one who just needs to chill? Genius. Giving options adds a thoughtful touch and helps shoppers find the right fit fast.

✔ Three unique product visuals. Each section gets its own spotlight, and the photography is warm and appealing. It makes the email feel like a curated experience, not just a sales pitch.

✔ Multiple CTAs. Each block ends with a targeted, actionable CTA. This gives shoppers an easy next step, no matter which type of mom they’re shopping for.

What We’d Do Differently

❌ CTAs need a glow-up. Right now, they’re just bolded, underlined text links. That’s easy to miss, especially when readers are scrolling past quickly. Styled buttons in a contrasting color would drive a lot more clicks.

❌ Way too wordy. Each gift section is six lines long. That’s a lot of reading for someone skimming their inbox. Trim the fluff and keep the heart of the message.

❌ What’s special about the coffee? We get the vibe, but where’s the proof? Is it award-winning? Sustainably sourced? Small batch? Any rave reviews? Just one line of value props or social proof would go a long way.

🔍 TL;DR: The body copy does a great job making the gift ideas feel personal, but it could be punchier. Shorter copy, bolder CTAs, and a little brand bragging would elevate this section.

Footer Block

What We Love

✔ Thoughtful opt-out. The option to skip Mother’s Day emails is kind and inclusive – major props to Trade for acknowledging that this holiday isn’t easy for everyone.

✔ SMS prompt that makes sense. “Because the best texts involve coffee.” Love it. The copy is clever, light, and totally on-brand. It’s a great way to organically build your SMS list without sounding salesy or pushy.

✔ All contact options in one place. Email, call, or text – Trade makes it super simple to get in touch. Around holidays, when shoppers are stressing about shipping or last-minute gifts, that kind of accessibility can turn hesitation into conversion.

What We’d Do Differently

❌ Where’s the branding? Once you hit the footer, the brand sort of disappears. There’s no logo, tagline, or visual cue to tie things together. A small sign-off element would close the email with a stronger, more consistent brand presence.

❌ Tiny, hidden social icons. They're there… but you have to squint. Give them more real estate or reposition them for better visibility.

❌ Cluttered layout. This part of the email feels a little thrown together. A cleaner design or simple two-column format could make it feel more intentional and easier on the eyes.

🔍 TL;DR: The footer covers the right bases but feels like it ran out of design steam. A few tweaks could turn it from functional to polished.

Final Thoughts: What Email Marketers Can Learn

Trade’s Mother’s Day email feels warm, timely, and tailored for different types of moms. But the lack of a compelling offer, underpowered CTAs, and missing value props keep it from fully delivering on its potential.

3 Quick Wins to Steal for Your Next Gift Campaign

✅ Segment by persona, not just product. “For the mom who…” is a clever way to position options emotionally. You’re not just selling coffee, you’re solving gifting stress.

✅ Style your CTAs like real buttons. Links are easy to miss. Buttons beg to be clicked. Don’t leave conversions to chance.

✅ Add urgency or incentives. Holiday shoppers need a nudge. Limited-time offer? Free shipping? Even a “guaranteed delivery by X date” could be the push they need.

Trade’s email has a lot brewing, but with a few key fixes, it could be even better!

📘 The Old Email Playbook Is Failing You

It goes something like this:

Step 1: Welcome discount
Step 2: Wait 3 days
Step 3: Blast everyone with the same message
Step 4: Cross your fingers

That playbook used to work.

But today’s customers? They’re not clicking just because you showed up in the inbox.

They expect relevance. Personalization. Actual value.

If you’re still following the outdated rules, you’re leaving easy revenue on the table.

eCom Email Certified is the new playbook.

Built by retention marketers, for retention marketers—designed to help you write smarter flows, send better emails, and finally turn subscribers into repeat buyers.

Ditch the dusty tactics and learn what really works >> Use code SPRING and get $200 off your certification!

👀 Industry Intel: Social Media Roundup

From new ad formats to shared feeds and context-driven content, the social platforms are testing fresh ways to drive engagement, transparency, and revenue. Here’s what’s new—and what it means for marketers.

TikTok’s Testing Its Own “Community Notes”

TikTok is experimenting with Footnotes, a new feature that lets creators add context to their videos — think source links, disclaimers, or even fact-checks.

💡 Why it matters: It’s part transparency, part trust-builder. Especially useful for creators and brands sharing tutorials, data, or “did you know?” style content.

Bluesky Gets Its First Ad Product

The feed-builder platform Graze just raised $1M and launched a native ad format on Bluesky. Brands can now pay to appear in curated feeds built around specific interests.

💡 Why it matters: It’s hyper-targeted by design—ads are served based on feeds, not people. A fresh spin on contextual advertising.

Instagram’s New “Blend” Feed Is Built for BFFs

Meta is rolling out Blend, a feature that merges your Reels feed with a friend’s. The result? A shared, algorithm-curated stream of content you both might love.

💡 Why it matters: It could influence what content gets surfaced and shared more often. Might also shift how creators build for viral reach.

👨‍💻 The Hiring Vault

• Marketing Manager - Anaheim, CA: Casablanca Bridal

• Digital Content Manager - Portland, OR: adidas

• Ecommerce Manager - Riverton, UT: Ivy City Co.

• Retention & Lifecycle Marketing Manager - Los Angeles, CA: MOSH

• Email Developer - Frisco, TX: PGA of America

• eCommerce Marketing Coordinator - Boca Raton, FL: CELSIUS

• Specialist, Campaign Operations (Digital & CX) - New York, United States: CHANEL

• ECommerce and Email Specialist - Pasadena, CA: Exxel Outdoors

• Digital Producer - Email, SMS, App Push - San Francisco, CA: Athleta

That's a wrap for today!

Appreciate you hanging with Chase and me—hope you found something you can put to work ASAP. If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

New week, new strategies—let’s make it count. Catch you next time! 🚀

🤘 Jimmy Kim

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