Hey it’s Chase and Jimmy here!

Some products don’t need a launch... they just need a comeback.

Verb’s email announcing the return of its cult-favorite Churro Latte flavor proves it. With FOMO-fueled copy, social proof front and center, and a CTA right where it counts, the brand builds instant hype around a flavor fans can’t get enough of.

But does the excitement translate into clicks, or just cravings?

In today’s breakdown, we’ll look at how Verb turned a simple restock into a moment, what worked, and where they could’ve dialed up the urgency for even stronger results.

Also inside:

✔️ Win Cyber Monday: Timing, subject lines & examples that convert
✔️ BFCM is coming. Panic is optional. (Get Certified)
✔️ Industry Intel: AI-Powered Ads, Customization, and Creative Tools Take the Lead
✔️ Hiring Vault: 8 New retention marketing job ops

Let’s break it down 👇

Win Cyber Monday: Timing, subject lines & examples that convert

Inbox competition is brutal on Dec 1. This guide shows exactly how to break through with 15 real examples, copy-ready subject lines, and a send-time playbook that hits when shoppers are most likely to buy.

Inside, you'll learn:

• Proven timing (2 PM, 5 PM, 8 PM local) + a 3-email sequence (teaser → launch → last-call)

• Subject line formulas (urgency, VIP, delivery cutoffs, bundles, emoji-light) you can A/B test today

• Mobile-first tactics and templates built for fast scanning & taps

• Deliverability checklist to stay out of spam when volume spikes

• Omnichannel add-ons: where SMS/push actually lift revenue

Score big revenue wins this holiday season, read the full guide.

Verb’s Product Drop Email: Churro Latte’s Big Return

Verb knows how to hype a comeback. Their Churro Latte email leans on FOMO, social proof, and crave-worthy copy to sell the return of a cult-favorite flavor. But is the buzz enough to push people to click fast?

Let’s take a look.

Header Block

What We Love
✔ Clear headline with urgency. “Churro Latte Is Back” + “And People Are Losing It” makes it obvious what’s happening and why it matters.
✔ Immediate CTA. The “Order Now” button is placed right under the headline for instant action.
✔ Social proof in the hero. Featuring a customer quote adds credibility and excitement right where attention is highest.

What We’d Do Differently
❌ The opening copy could lean harder on scarcity. Mentioning “sold out last time” up top would heighten urgency even more.
❌ The hero image is slightly blurred in the background. A sharper product focus could boost clarity and appetite appeal.
❌ The “Order Now” button styling is a bit muted compared to the stronger green buttons later in the email. Consistent, bolder styling could make it pop.

Body Block

What We Love
✔ Strong storytelling. The reminder that Churro Latte sold out quickly last time taps into fear of missing out.
✔ Benefit-driven positioning. The flavor is described as “tastes like dessert, fuels like a Verb bar” (both indulgent and functional).
✔ Mid-email urgency. The “Only For A Limited Time” line paired with another CTA reinforces scarcity well.
✔ Creative flavor breakdown. “Morning, Afternoon, Pre-Workout” gives multiple use cases that make the product feel versatile.

What We’d Do Differently
❌ The second CTA (“Get My Churro Latte Now”) feels almost identical to the first. Varying button copy (“Stock Up Now” or “Bring Back Churro”) could add freshness.
❌ Subscription upsell is smart, but it feels tucked away. Breaking it out visually or adding a “Subscribe & Save” button could capture more recurring revenue.
❌ The flavor benefit boxes are effective, but the icons are small. Enlarging or animating them could boost readability and personality.

Footer Block

What We Love
✔ Multiple nav links. Giving readers options like Free Trial, Reviews, and Starter Kit provides other paths if they’re not ready to buy Churro Latte.
✔ Consistent design. The footer maintains Verb’s clean, playful aesthetic without clutter.
✔ Clear unsubscribe/privacy links. Straightforward and easy to find.

What We’d Do Differently
❌ No urgency reinforcement at the bottom. Adding “Selling Fast, Don’t Wait” near the last CTA could capture skimmers.
❌ The footer CTAs are helpful, but they distract from the hero offer. A closing “Get Churro Latte Now” button would anchor the email back to the main goal.

Final Thoughts: What Email Marketers Can Learn

Verb’s email nails hype marketing with a mix of social proof, FOMO, and crave-inducing copy. It’s engaging and fun, but sharpening the flow of urgency and CTA variety could make the comeback hit even harder.

3 Quick Wins to Steal for Your Next Product Drop Email

✅ Use past sellouts to build urgency – nothing drives clicks like “gone before.”
✅ Vary CTA copy to keep the scroll fresh while reinforcing the same action.
✅ End with the main offer. Always give skimmers a final, clear chance to click.

BFCM is coming. Panic is optional.

Black Friday/Cyber Monday has a way of exposing every weak link in your retention strategy.

❌ Flows that aren’t optimized
❌ Segments that don’t convert
❌ Metrics that don’t tell you what’s working
❌ Campaign calendars that burn through your list by Nov 25

If you want to avoid last-minute chaos, now’s the time to tighten your strategy.

eCom Email Certified gives you the systems, frameworks, and tactics you need to make email & SMS your most reliable revenue channel this Q4.

✅ 25+ hours of lessons on flows, segmentation, metrics, and more
✅ Built by operators who’ve run 9-figure retention programs
✅ Lifetime access - so you can revisit before, during, and after BFCM

Don’t wait until your inbox is on fire. Learn the system now... while you still have time to implement it.

👀 Industry Intel: AI-Powered Ads, Customization, and Creative Tools Take the Lead

TikTok’s Smart+ Ads Get More Control, Creative Tools, and Visibility

TikTok upgraded its Smart+ campaigns with more manual controls for targeting, budget, and creative modules, letting advertisers fine-tune automation preferences. The rollout also includes advanced split testing, Gen AI-powered video enhancements, and a new GMV Max dashboard for tracking creator-driven conversions. TikTok now integrates with Google Analytics and supports assisted conversions to better reflect ad impact.

 💡 Why it matters: TikTok is giving brands the best of both worlds: AI automation plus hands-on control. These updates should help advertisers better understand their ROAS while leaning into creative performance, especially with TikTok Shop sellers ramping up for Q4.

Meta’s Advantage+ Ads Are Here to Stay (and Take Over)

Meta is pushing advertisers toward its AI-powered Advantage+ setup by making it the default campaign structure and deprecating legacy APIs. It also introduced a new feature that reallocates a small portion of ad spend to excluded placements when the algorithm predicts better results. These changes aim to make campaigns more efficient even when marketers are manually excluding certain placements.

 💡 Why it matters: Meta is betting big on Advantage+ and quietly making it harder not to. Expect even more automation baked into future campaigns, with performance data used to justify overrides on manual input. Advertisers should understand how much flexibility they’re really giving up versus gaining in this shift.

Instagram Boosts Reels Controls and Remixable Story Stickers

Instagram is testing a new “Your Algorithm” tab in Reels where users can see and adjust the topics IG thinks they’re interested in. Users can add or remove interests and preview sample content for each. While Meta has introduced similar features before, adoption is usually low. Separately, Instagram launched a remix version of its “Add Yours” Story sticker. It lets users upload clips that sync with preset video sequences and audio, making it easier to join viral challenges or branded campaigns.

 💡 Why it matters: These features show Instagram’s focus on giving users more creative tools and surface-level control over what they see. For brands, this means new ways to drive participation and influence engagement through interactive, culturally relevant content.

Edits App Adds New Fonts, Spooky SFX, and Creator Media Kits

Instagram’s Edits video tool is getting new font styles including one from K-pop star Jennie, 250+ sound effects, and saved hex color options. More notably, it’s launching a media-kit-style export feature that lets creators showcase Reels performance in a polished PDF similar to YouTube’s version.

 💡 Why it matters: Edits is evolving from a basic clip editor into a full-fledged creator tool. Features like exportable media kits can help micro-creators land brand deals while also giving Instagram another reason to charge for premium tools in the future.

👨‍💻 The Hiring Vault

• E-Commerce Direct Response Creative Strategist - Travel Jewelry, United States: Exchange Life

• Senior Manager, Lifecycle & Growth Marketing, New York, NY:
  Studs

• Senior Growth Marketing Manager, DTC E-Commerce (Contract), New York, NY: Bodily

• Email Marketing Manager, United States: ModeSens

• Coordinator, Email and SMS Marketing, New York: Sol de Janeiro

• VP of Digital & Ecommerce, Los Angeles, CA: ONE/SIZE

• Senior Digital Designer, United States: Birdy Grey

• Senior Email Marketing Manager, Dallas, TX: Hari Mari

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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