Hey it’s Chase and Jimmy here!

Wild’s welcome email does a great job of showing new subscribers who they are from the first scroll. The visuals are bright, the layout is clean, and the hero image immediately introduces their core refillable products.

There’s a lot working well here, and a few small tweaks could make it even stronger. Let's break it all down.

Also inside:
✔️ If your list isn't growing, your revenue isn’t either
✔️ How BattlBox turned live shopping into a revenue channel
✔️ Industry Intel: Latest updates from Meta, TikTok and Pinterest
✔️ Hiring Vault: 5 New retention marketing jobs

Let’s break it down 👇

If your list isn't growing, your revenue isn’t either.

Omnisend just released a complete guide to building an email list that actually converts. It breaks down why email still beats every channel on ROI, how automations drive 37% of email revenue, and what today’s top brands are doing to grow permission-based audiences that buy.

Inside the guide:

• How to build an owned, high-intent list
• The list-building tactics working best for ecommerce
• Why purchased lists tank deliverability (and what to do instead)
• The forms, offers, and placements that convert

If you want a stronger list going into Q1, start here.

Wild’s Welcome Email: Clean, Friendly, and Almost There

Header Block

What We Love
✔ Strong hero image. Showing deodorant, body wash, and lip balm right away sets expectations and tells subscribers exactly what Wild is about.
✔ Clear incentive. “20% off with code WILDWELCOME20” is front and center and easy to understand.
✔ Immediate brand identity. The color palette and typography feel consistent with Wild’s bubbly, sustainable voice.
✔ Early expectation setting. The line explaining what subscribers can expect in future emails is a nice touch and builds trust quickly.

What We’d Do Differently
❌ The first CTA sits too low. Placing “Shop Wild” above the fold would increase click-through and meet new-subscriber intent faster.
❌ The welcome code blends into the “Shop Best Sellers” headline. Creating more visual separation or using a different background would help the discount stand out.
❌ The hero block could use a bit more breathing room. Adding margin between the product box and the CTA would make the design feel less compressed.

Body Block

What We Love
✔ Clean product breakdowns. Each bestseller is clearly labeled, includes a short description, and has a supporting visual that feels cohesive.
✔ Benefit-driven copy. The deodorant and body wash descriptions focus on performance and natural ingredients, which fits the brand’s value proposition.
✔ Consistent structure. The body section feels predictable in a good way, making it easy to scan.

What We’d Do Differently
❌ CTA inconsistency stands out. “Shop Deo,” “Shop Body Wash,” and “Shop Lip Balm” all use different button lengths. Streamlining with a universal CTA like “Shop Wild,” “Explore Now,” or “Buy Now” would clean up the flow.
❌ The content feels tight. Adding more margin between sections would make the email feel calmer and easier to read.
❌ A little hierarchy could help. Bold subheads or small icons above each product name would help differentiate each block and improve readability.

Footer Block

What We Love
✔ Simple and functional. Contact links and social icons are easy to find.
✔ Color-coded product categories are a nice brand touch. They introduce a navigation system that helps readers choose what to browse next.
✔ Strong brand sign-off. “Refillable body care without the garbage” reinforces their mission and ends on a high note.

What We’d Do Differently
❌ The category footer could go further. Since the deodorant, body wash, and lip balm icons are color-coded, matching those colors with the block backgrounds would reinforce structure and add visual clarity.
❌ A final CTA at the bottom could help capture readers who scroll all the way down.

Final Thoughts: What Email Marketers Can Learn

Wild’s welcome email is friendly, bright, and product-forward. It gives new subscribers a fast look at what the brand is all about and offers a clean intro to their core categories. Small improvements in spacing, CTA consistency, and visual hierarchy would make it even more welcoming.

3 Quick Wins to Borrow for Your Welcome Flow

✅ Put your first CTA above the fold to meet high-intent new subscribers where they are.
✅ Streamline CTAs for cleaner visual flow and stronger hierarchy.
✅ Use spacing and consistent color coding to create a calmer, more digestible experience.

How BattlBox turned live shopping into a revenue channel

John Roman shares how treating live shopping like entertainment (not a sales pitch) helped build a loyal community and consistent profit. He breaks down platform choice, team structure, and the strategies that make live selling actually work. Watch the full Commerce Roundtable replay.

Industry intel

Meta bakes AI deeper into ad setup

Meta is now integrating Advantage+ features directly into the standard ad creation process, making AI targeting tools the default in areas like budgeting, audience, and placements. Advertisers also get a new Opportunity Score to gauge how optimized their campaign setup is.

💡 Why it matters: Meta claims its AI models are now 4x more efficient at boosting ad performance and 2x better at transferring insights. With over 3B users feeding the machine, Meta’s AI ad recommendations are becoming harder to ignore if you're chasing scale and efficiency.

TikTok pushes creator partnerships for better campaign results

TikTok reports that creator-led campaigns see 70% higher CTRs and 159% higher engagement than non-creator ads. Their latest playbook highlights how creators help brands connect with culture, scale content, and tap into trust.

💡 Why it matters: If you’re not working with creators on TikTok, you’re likely leaving performance on the table. The platform suggests combining big campaign moments with always-on storytelling to drive brand momentum year-round.

Pinterest says Q5 is a hidden sales gem

Pinterest is positioning the week between Christmas and New Year’s as a prime time for brands. During Q5, 55% of weekly users keep shopping online and searches for “New Year’s cocktails” and “NYE casual outfits” spike up to 30x. Interest in beauty, health, home organization, and personal finance also climbs.

💡 Why it matters: Q5 isn’t downtime. Pinterest users are in treat-yourself and reset mode, making it a smart time to run promotions tied to self-care, budgeting, or goal setting. Think resolution-ready content and post-holiday discovery campaigns.

👨‍💻 The Hiring Vault

• Retention + CRM Marketing Manager (Skincare), Brooklyn, NY: Dieux

• Director, Lifecycle Marketing, Los Angeles, CA: Little Sleepies

• Growth Marketing Manager, New York, NY: ESW Beauty

• Digital Marketing Specialist, Manhattan Beach, CA: Skechers

• Loyalty Program Experience & Partnerships Manager, Portland, OR: Columbia Sportswear Company

That's a wrap for today!

Appreciate you hanging with Chase and me. We hope you found something you can put to work ASAP.

If you did, don’t keep it to yourself! Send ecomemailmarketer.com to your favorite DTC marketer and get them in on the action.

Catch you next time!

🤘 Jimmy Kim

PS - Your next best customer might be reading this right now. Want in? Email Jimmy to sponsor this newsletter and more.

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