Mission-driven skincare that leads with story, not just science

Today, we break down EADEM Welcome flow and how story and mission are important

Your SMS strategy is probably missing these 8 plays

Plus, this week's top eCom stories in quick clips.

Cymbiotika's "Your skin needs more than SPF this summer" email: Education-first product marketing for a science-heavy supplement

6 Psychological Principles That Actually Drive Retention (And How to Use Them)

Brightland x Hill House: How a Collab Launch Email Flow Builds Desire Before the Drop

8 Lead nurturing emails that turn browsers into buyers

Plus, this week's top eCom stories in quick clips.

Bombas's "New Gifts, Fresh for Mother's Day" email: Persona-based gifting done right

The ESP Migration Strategy That Protects Your Deliverability

Gorjana Post-Purchase Flow: When In-Store Purchases Become Digital Relationship Building

How to Build Customer Loyalty Without Discounting Your Brand Into the Ground

Plus, this week's top eCom stories in quick clips.

Malbon Golf's "Hand of the Artist: Birds of Georgia" email: Storytelling that ties a collection to a cultural moment

6 Retention habits that turn one-time buyers into repeat customers