Plain Jane's St. Patrick's Day email: Product education disguised as a gift guide

How to actually get customer reviews (and use them to drive sales)

Laird Superfood Welcome Flow: Lifestyle First, Product Second, Founder Always

AI Email Marketing: What Actually Works (and What's Just Hype)

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Death Wish Coffee's St. Patrick's Day email: Giving value before asking for the sale

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Bums & Roses’ Drop-Driven Retention: How Daily Emails Keep the Hype (and Where It Risks Fatigue)

Engineering the first 45 days for long-term retention

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Beard Club’s Welcome Offer Email: Loud, Incentive-Heavy, and Built to Convert Fast

The data that actually powers retention (and what to ignore)

BYLT’s Upgrade Narrative: How They Sell Basics as a Lifestyle Shift

Six email habits that drag down performance (and what to do instead)

Plus, this week's top eCom stories in quick clips.